Editing ITV Digital (section)

==== Loaned equipment ====
[[File:ONdigitalcard.jpg|thumb|ONdigital viewing card]]
ONdigital began to sell prepaid set-top boxes (under the name ONprepaid) from November 1999 in order to win customers, especially at the launch of other digital services from the likes of [[NTL Incorporated|NTL]] and [[Telewest]]. This bundle sold in high street shops and supermarkets at a price that included the set-top box (which was technically on loan) and the first year's subscription package.<ref>{{cite web|url=https://www.campaignlive.co.uk/article/ondigital-prepaid-digital-boxes-go-sales-uk-wide/43434|title=ONdigital prepaid digital boxes go sales UK-wide}}</ref> These prepaid boxes amounted to 50% of sales in December 1999.<ref>{{cite web|url=https://www.theguardian.com/business/2000/jan/12/14|title=ONdigital reports 34% rise in sales|first=Terry|last=Macalister|date=12 January 2000|website=The Guardian}}</ref> Thousands of these packages were also sold at well below retail price on auction sites such as the then-popular [[Tradus|QXL]]. As the call to activate the viewing card did not require any bank details, many ONdigital boxes which were supposed to be on loan were at unverifiable addresses. This was later changed so a customer could not buy a box without ONdigital verifying their address. Many customers did not activate the viewing card at all, although where the viewer's address was known, ONdigital would write informing them that they must activate before a certain deadline.{{Citation needed|date=February 2011}}