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Information design
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== Simplicity == Simplicity is a major concern in information design. The aim is clarity and understanding. Simplification of messages may imply quantitative reduction but is not restricted to that. Sometimes more information means more clarity. Also, simplicity is a highly subjective matter and should always be evaluated with the information user in mind. Simplicity can be easy when following five simple steps when it comes to information design: # Tell the truth, # Get to the point, # Pick the right tool for the job, # Highlight what is important, # Of course, keep it simple. These steps will help an information designer narrow down results, as well as keeping their audience engaged.<ref>Duarte, Nancy. Slide:ology: The Art and Science of Creating Great Presentations. Beijing: O'Reilly Media, 2008. Print.</ref>
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