Editing Interscope Records (section)

===2000–2010: Departure of Field, DreamWorks, Cherrytree Records and Beats===
Interscope/Shady released Eminem's ''[[The Marshall Mathers LP]]'' on May 23, 2000. The fastest-selling rap album in history, it sold 1.76&nbsp;million copies in its first week.<ref>{{cite news|last1=Grahme|first1=Charne|title=10 RAPPERS IN THE GUINNESS BOOK OF WORLD RECORDS|url=http://www.houstonpress.com/music/10-rappers-in-the-guinness-book-of-world-records-6782599|access-date=September 21, 2015|work=Houston Press|date=September 15, 2011|archive-date=August 11, 2017|archive-url=https://web.archive.org/web/20170811081423/http://www.houstonpress.com/music/10-rappers-in-the-guinness-book-of-world-records-6782599|url-status=dead}}</ref> On October 19, 2000, Interscope/Flip records released Limp Bizkit's third studio album,  ''[[Chocolate Starfish and the Hot Dog Flavored Water]]'' and it would shift 1.05 million copies in its first week in the United States, becoming the fastest-selling rock album in history. Cementing [[Nu Metal]]'s status in pop culture as a top selling genre during the 2000s. Also Interscope began its relationship with U2 after it acquired the US rights to market and distribute the album ''[[All That You Can't Leave Behind]]''. Iovine had been trying to sign U2 since 1990.<ref name="1993 Hilburn LA Times" />

In 2001, Field resigned as co-chairman of Interscope to start a new label.<ref>{{Cite web|url=https://www.latimes.com/archives/la-xpm-2001-feb-03-fi-20584-story.html|title=Interscope Records' Co-Founder Steps Down|website=[[Los Angeles Times]]|date=February 3, 2001}}</ref> Described as an amicable parting, Field said he was "anxious to become an entrepreneur again." An agreement with Universal allowed Field to resign a year before his contract was set to expire.<ref>{{cite web|last1=Pollack|first1=Mark|title=TED FIELD LEAVES INTERSCOPE|url=http://hitsdailydouble.com/news&id=274174|work=Hits Magazine}}</ref><ref>{{cite news|last1=Lieberson|first1=Alison|title=INTERSCOPE'S FIELD STRIKES OUT ON HIS OWN|url=https://nypost.com/2001/02/03/interscopes-field-strikes-out-on-his-own/|access-date=September 22, 2015|work=New York Post|date=February 3, 2001}}</ref> Conversely, Whalley, Interscope's president since 1998, accepted the position of chairman of Warner Bros. Records in May 2000 and was not released from his Interscope contract until it expired in August 2001.<ref>{{cite news|last1=Leeds|first1=Jeff|title=Whalley to Head Warner Bros. Record Label|url=https://www.latimes.com/archives/la-xpm-2001-aug-14-fi-33840-story.html|access-date=September 21, 2015|work=Los Angeles Times|date=August 14, 2001}}</ref>

Interscope/Shady released ''[[The Eminem Show]],'' in May 2002 and the soundtrack for Eminem's semi-autobiographical film ''[[8 Mile (film)|8 Mile]]'' in October; the two titles combined sold more than 11,000,000 records before the end of the year.<ref>{{cite magazine|title=Eminem Ends Year on Top, But Album Sales Tumble|url=http://www.billboard.com/articles/news/72827/eminem-ends-year-on-top-but-album-sales-tumble|access-date=September 21, 2015|magazine=Billboard|date=January 3, 2003}}</ref><ref>{{cite magazine|last1=Kreps|first1=Daniel|title=Eminem and The Beatles: The Top-Selling Artists of the 2000s|url=https://www.rollingstone.com/music/news/eminem-and-the-beatles-the-top-selling-artists-of-the-2000s-20091209|access-date=September 21, 2015|magazine=Rolling Stone|date=December 9, 2009|archive-date=January 2, 2011|archive-url=https://web.archive.org/web/20110102165857/http://www.rollingstone.com/music/news/eminem-and-the-beatles-the-top-selling-artists-of-the-2000s-20091209|url-status=dead}}</ref> In 2002, [[New York City]] rapper [[50 Cent]] signed to Interscope with a $1 million advance.<ref>{{Cite web|url=https://www.complex.com/music/2014/02/50-cent-leaves-interscope-rescords-signs-with-caroline-capitol-umg|title=50 Cent Parts Ways with Interscope Records, Signs Independent Deal with Caroline/Capitol/UMG|website=[[Complex Networks]]|access-date=May 28, 2022|archive-date=July 9, 2022|archive-url=https://web.archive.org/web/20220709204101/https://www.complex.com/music/2014/02/50-cent-leaves-interscope-rescords-signs-with-caroline-capitol-umg|url-status=dead}}</ref> 50 Cent's major-label debut album ''[[Get Rich or Die Tryin' (album)|Get Rich or Die Tryin']]'' was released on February 6, 2003, through Interscope. The album debuted at number one on the ''Billboard 200'' and the album went on to be certified 9× platinum in America. In April, it was announced that 50 Cent would sign and develop artists for release on [[G-Unit Records]], which would be marketed and distributed through Interscope.<ref>{{cite magazine|title=Interscope Gets on Board With 50 Cent's Label|url=http://www.billboard.com/articles/news/71639/interscope-gets-on-board-with-50-cents-label|access-date=September 22, 2015|magazine=Billboard|date=April 8, 2013}}</ref> 50 Cent's success allowed G-Unit artists to release their own projects. 50 Cent's group [[G-Unit]] released their debut album, ''[[Beg for Mercy]]'', through Interscope. It debuted and peaked in the top 3 on Billboard 200. With the success of the singles ''[[Wanna Get to Know You]]'', ''[[Poppin' Them Thangs]]'' and ''[[Stunt 101]]'', the album was certified double platinum by the RIAA.

On September 23, 2003, Interscope/Flip Records released Limp Bizkit's fourth album ''[[Results May Vary]]'', selling 325,000 copies in the first week. Debuting at No. 3 on ''Billboard'' 200, ending Limp's number 1 streak from their previous releases. It would go on to be certified Gold in 2003 and later Platinum in 2008. Ending Limp Bizkit's commercial peak, the album would be their lowest-selling of their career up to that point. The band would go in hiatus in 2006, after releasing ''[[The Unquestionable Truth (Part 1)]]'', their first EP and later their first greatest hits album called ''[[Greatest Hitz]]'' in 2005. They both would sell 2,000,000 and 3,500,000 for a combined total of 5,500,000 worldwide. 

In November 2003, Universal Music Group acquired [[DreamWorks Records]] and in 2004 it was merged into Interscope Geffen A&M.  The DreamWorks A&R staff was retained, and the label's artists were divided between Geffen and Interscope. Among others, Interscope inherited [[Blink-182]], [[The All-American Rejects]], and [[Nelly Furtado]].<ref name=Dreamworks>{{cite magazine|last1=Newman|first1=Melinda|title=DreamWorks Power Trio at Crossroads|url=https://books.google.com/books?id=gQ8EAAAAMBAJ&q=dreamworks+merges+interscope+2004&pg=PA65|access-date=September 22, 2015|magazine=Billboard|date=January 24, 2004}}</ref> G-Unit artist [[Lloyd Banks]] released his debut studio album, ''[[The Hunger for More]]'' in June 2004 through Interscope. Anchored by the success of the single, ''[[On Fire (Lloyd Banks song)|On Fire]]'', the album debuted atop the ''Billboard 200'' and achieved platinum status by the RIAA.

In March 2005, Interscope launched [[Cherrytree Records]] with [[Martin Kierszenbaum]], its head of international operations. Kierszenbaum, also a producer and A&R executive, focused initially on developing artists from outside the United States. [[Feist (singer)|Feist]] and [[Robyn]] were among Cherrytree's first artists.<ref name="cherry tree">{{cite news|last1=Pilato|first1=Bruce|title=At 10-Years, Cherrytree Label Continues to Bear Fruit|url=https://variety.com/2015/music/features/at-10-years-cherrytree-label-continues-to-bear-fruit-1201483501/|access-date=September 22, 2015|work=Variety|date=April 29, 2015}}</ref><ref name="Cherrytree NYTimes">{{cite news|last1=Leeds|first1=Jeff|title=As U.S. Pop Wanes Abroad, Talent Scout Looks Wide|url=https://www.nytimes.com/2007/12/05/arts/music/05cher.html?pagewanted=all&_r=0|access-date=September 23, 2015|work=The New York Times|date=December 5, 2007}}</ref>

Four of Interscope's releases were in the top 10 of the year end sales charts in 2005: ''[[The Massacre]]'' (50 Cent) at number one, ''[[Encore (Eminem album)|Encore]]'' (Eminem) at number two, ''[[Love.Angel.Music.Baby.]]'' ([[Gwen Stefani]]) at number six, and ''[[How to Dismantle an Atomic Bomb]]'' (U2) at number eight. [[The Game (rapper)|The Game]]'s ''[[The Documentary]]'' appeared at number 16, and [[The Black Eyed Peas]] album ''[[Monkey Business (The Black Eyed Peas album)|Monkey Business]]'' charted at number 18.<ref name="Charts 2005">{{cite magazine|title=Year End Charts 2005|url=http://www.billboard.com/charts/year-end/2005/top-billboard-200-albums|magazine=Billboard|access-date=September 23, 2015}}</ref>

In 2006, Dre and Iovine established [[Beats Electronics]]. Dre had been approached by his attorney to start a line of sneakers, and when he told Iovine about the idea, Iovine said: "You know speakers, not sneakers." 'Beats by Dr. Dre Studio Headphones' were introduced in January 2008 at the annual [[Consumer Electronics Show]]. "It took us two years to get them right, but when I heard I knew it was going to be big," Iovine said in 2010. "It's just like listening to a hit record." The marketing for Beats integrated endorsements from Interscope artists including [[Gwen Stefani]], [[M.I.A. (rapper)|M.I.A.]] and [[Pharrell]], Lady Gaga, and [[will.i.am]].
<ref name="Time Beats">{{cite magazine|last1=Sanburn|first1=Josh|title=How Dr. Dre Made $300 Headphones a Must-Have Accessory|url=https://business.time.com/2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/|access-date=September 23, 2015|magazine=Time|date=January 16, 2013}}</ref><ref name="Boucher Beats">{{cite news|last1=Boucher|first1=Geoff|title=A force in music turns to its sound|url=https://www.latimes.com/archives/la-xpm-2010-jan-07-la-fi-ct-iovine7-2010jan07-story.html|access-date=September 24, 2015|work=Los Angeles Times|date=January 7, 2010}}</ref>

Lady Gaga's studio debut ''[[The Fame]]'' was released in August 2008; it was re-released with eight new songs as ''[[The Fame Monster]]'' in November 2009. Interscope held the top four positions on the 2009 year-end Hot 100 charts with The Black Eyed Peas' "[[Boom Boom Pow]]" (number one) and "[[I Gotta Feeling]]" (number four); Lady Gaga's "[[Poker Face (Lady Gaga song)|Poker Face]]" charted at number two and "[[Just Dance (song)|Just Dance]]" was at number three.<ref>{{cite magazine|title=Hot 100 Songs: Year End 2009|url=http://www.billboard.com/charts/year-end/2009/hot-100-songs|magazine=Billboard|access-date=September 24, 2015}}</ref>