Editing Intertextuality (section)

=== Related concepts ===
Linguist Norman Fairclough states that "intertextuality is a matter of [[recontextualization]]".<ref>Fairclough, Norman. ''Analysing Discourse: Textual Analysis for Social Research.'' New York: Routledge, 2003, p. 51.</ref> According to Per Linell, recontextualization can be defined as the "dynamic transfer-and-transformation of something from one discourse/text-in-context ... to another".<ref>Linell, Per. "Discourse across boundaries: On recontextualizations and the blending of voices in professional discourse," ''Text'', 18, 1998, p. 154.</ref> Recontextualization can be relatively explicit—for example, when one text directly quotes another—or relatively implicit—as when the "same" generic meaning is rearticulated across different texts.<ref name="Oddo2014">Oddo, John. ''Intertextuality and the 24-Hour News Cycle: A Day in the Rhetorical Life of Colin Powell's U.N. Address.'' East Lansing, MI: Michigan State University Press, 2014.</ref>{{rp|132–133}}

A number of scholars have observed that recontextualization can have important ideological and political consequences. For instance, Adam Hodges has studied how White House officials recontextualized and altered a military general's comments for political purposes, highlighting favorable aspects of the general's utterances while downplaying the damaging aspects.<ref>Hodges, Adam. "The Politics of Recontextualization: Discursive Competition over Claims of Iranian Involvement in Iraq, " ''Discourse & Society'', 19(4), 2008, 483-505.</ref> Rhetorical scholar Jeanne Fahnestock has found that when popular magazines recontextualize scientific research they enhance the uniqueness of the scientific findings and confer greater certainty on the reported facts.<ref>Fahnestock, Jeanne. "Accommodating Science: The Rhetorical life of Scientific Facts," ''Written Communication'', 3(3), 1986, 275-296.</ref> Similarly, John Oddo stated that American reporters covering Colin Powell's 2003 U.N. speech transformed Powell's discourse as they recontextualized it, bestowing Powell's allegations with greater certainty and warrantability and even adding new evidence to support Powell's claims.<ref name="Oddo2014" />

Oddo has also argued that recontextualization has a future-oriented counterpoint, which he dubs "precontextualization".<ref>Oddo, John. "Precontextualization and the Rhetoric of Futurity:  Foretelling Colin Powell's U.N. Address on NBC News," ''Discourse & Communication'', 7(1), 2013, 25-53.</ref> According to Oddo, precontextualization is a form of anticipatory intertextuality wherein "a text introduces and predicts elements of a symbolic event that is yet to unfold".<ref name="Oddo2014" />{{rp|78}} For example, Oddo contends, American journalists anticipated and previewed Colin Powell's U.N. address, drawing his future discourse into the normative present.