Editing Jeff Robbin (section)

=== iTunes and iPod ===
Shortly after the acquisition, Robbin was chosen by Steve Jobs to lead the iTunes development team, a position he still had a decade later.{{Sfn|Isaacson|2011|loc=|p=383}} Jobs tasked Robbin with making the program easier to use to meet Apple's [[user experience]] goals; Robbin's team stripped the [[search box]] of its complex options, and adopted the brushed-metal look previously seen on [[iMovie]].{{Sfn|Isaacson|2011|loc=|p=383}}{{Sfn|Kahney|2013|loc=chapter 8}} Less than four months later, in January 2001, iTunes was released for free as part of Apple's digital hub strategy,<ref name=":0">{{Cite web |last=Schlender |first=Brent |date=February 21, 2005 |title=How Big Can Apple Get? |url=https://money.cnn.com/magazines/fortune/fortune_archive/2005/02/21/8251769/index.htm |access-date=2022-10-29 |website=CNN Money}}</ref>{{Sfn|Robbins|Judge|2009|p=532}}{{Sfn|Kahney|2013|loc=chapter 8}} and was received with enthusiasm.{{Sfn|Chang|2011|loc="Within several months, Robbin presented the first iTunes program, and Jobs demonstrated iTunes to the public in 2001 at the MacWorld Trade Show. The response was amazing."}}[[File:Early iPod interface.png|thumb|upright=0.85|Robbin led the team that designed the iPod's user interface.]]
In 2001, Apple started work on the forthcoming [[iPod]], with [[Tony Fadell]] in charge of the iPod's hardware,<ref name="Patel">{{Cite web |last=Patel |first=Nilay |date=2022-05-03 |title=How big companies kill ideas — and how to fight back, with Tony Fadell |url=https://www.theverge.com/23053632/tony-fadell-build-decoder-apple-iphone-google-alphabet-steve-jobs |access-date=2022-10-29 |website=The Verge |language=en-US}}</ref> and Robbin's iTunes team responsible for the iPod's [[firmware]] and user interface, basing the firmware on software by [[Pixo]].<ref>{{Cite web |last=Edwards |first=Benj |date=October 22, 2011 |title=The iPod: How Apple's legendary portable music player came to be |url=https://www.macworld.com/article/214911/the-birth-of-the-ipod.html |access-date=2022-10-29 |website=Macworld |language=en}}</ref>{{Sfn|Levy|2006|p=63}}{{Sfn|Kahney|2013|p=175-193}} Robbin later told CNN that the process happened through "trial and error", with a continuous focus on simplification.<ref name=":0" /> Steve Jobs and Robbin were credited as inventors of the iPod's interface in a patent; the patent was initially denied due to [[prior art]],<ref>{{Cite web |last=Ecker |first=Clint |date=2005-08-10 |title=Apple can't patent iPod's user interface |url=https://arstechnica.com/gadgets/2005/08/922/ |access-date=2022-10-29 |website=Ars Technica |language=en-us}}</ref><ref name=":4" /> but was later granted in 2012.<ref>{{Cite web |title=Apple Wins Major iPod User Interface & Systems Patents |url=https://www.patentlyapple.com/2012/05/apple-wins-major-ipod-user-interface-systems-patents.html |access-date=2022-12-06 |website=Patently Apple}}</ref><ref name=":3">{{Cite patent|number=US7166791B2|title=Graphical user interface and methods of use thereof in a multimedia player|gdate=2007-01-23|invent1=Robbin|invent2=Jobs|invent3=Wasko|invent4=Christie|inventor1-first=Jeffrey L.|inventor2-first=Steve|inventor3-first=Timothy|inventor4-first=Greg|url=https://patents.google.com/patent/US7166791B2/en}}</ref>

Jobs' 2011 biography names Robbin as one of the Apple executives who convinced Jobs to release iTunes on [[Microsoft Windows|Windows]]; the port was released in 2003.<ref name=":2">{{Cite web |last=Satariano |first=Adam |date=October 25, 2011 |title=Apple TV Project Is Said to Be Led By ITunes Creator Robbin |url=https://www.bloomberg.com/news/articles/2011-10-24/apple-effort-to-develop-tv-is-said-to-be-led-by-itunes-creator-jeff-robbin#xj4y7vzkg |access-date=2022-10-29 |website=[[Bloomberg News|Bloomberg]]}}</ref>{{Sfn|Isaacson|2011|p=405-406}} One of Robbin's design goals was to ensure the Mac and Windows versions would be perfectly equivalent.{{Sfn|Levy|2006|p=94}}

In 2004 and 2005, Apple collaborated with Motorola to create the [[Motorola ROKR#E1|ROKR E1]] (also known as the "iTunes phone"). As the iTunes lead, Robbin worked closely with his Motorola counterparts, but was frustrated with Motorola's lack of cooperation, according to Fadell in a later interview. The phone was not commercially successful upon release.<ref name="Patel" />

In an October 2005 article, ''[[Time (magazine)|TIME]]'' magazine's [[Lev Grossman]] said that Steve Jobs had invited him to meet Robbin, but had prohibited him from printing Robbin's last name, because Jobs was worried about competitors "poaching his talent".<ref>{{Cite news |last=Grossman |first=Lev |date=2005-10-16 |title=How Apple Does It |language=en-US |work=Time |url=https://content.time.com/time/subscriber/article/0,33009,1118384-2,00.html |access-date=2022-10-29 |issn=0040-781X}}</ref>{{Sfn|Isaacson|2011|p=383}} On September 9, 2009, Robbin was one of the presenters at a music-focused Apple keynote,<ref name="Dail090910">{{Cite news |last=Fost |first=Dan |date=2009-09-10 |title=Apple in polishing mode |page=A15 |newspaper=[[Daily Press (Virginia)|Daily Press]] |publisher=[[Tribune Media]] |location= |url= |access-date= |via=Newspapers.com}}</ref> where he demoed the new features of iTunes 9, including [[iTunes LP]].<ref>{{Cite web |title=Live from Apple's 'It's only rock and roll' event |url=https://www.engadget.com/2009-09-09-live-from-apples-its-only-rock-and-roll-event.html |access-date=2023-01-28 |website=Engadget |language=en-US}}</ref>