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=== 2010s === In 2010, JetBlue entered into [[interlining|interline booking]] agreements with [[South African Airways]] and [[American Airlines]] to facilitate luggage transfers between airlines for passengers with connecting flights on a different carrier.<ref>{{Cite news |date=2010-05-07 |title=JetBlue Airways and South African Airways Proudly Announce New Interline Agreement |work=[[PR Newswire]] |url=https://www.prnewswire.com/news-releases/jetblue-airways-and-south-african-airways-proudly-announce-new-interline-agreement-93064359.html |url-status=live |access-date=2023-11-18 |archive-url=https://archive.today/20120714143936/http://investor.jetblue.com/phoenix.zhtml?c=131045&p=irol-newsArticle&ID=1424087&highlight= |archive-date=July 14, 2012}}</ref> The agreement with American included JetBlue's 18 destinations not served by American and American's 12 international flights out of New York–JFK and Boston Logan.<ref>{{Cite news |date=2010-03-31 |title=American Airlines and JetBlue Airways Sign Agreement to Collaborate at Key East Coast Gateways |work=JetBlue Airways Corporation |url=https://ir.jetblue.com/news/news-details/2010/American-Airlines-and-JetBlue-Airways-Sign-Agreement-to-Collaborate-at-Key-East-Coast-Gateways-03-31-2010/default.aspx |access-date=2023-11-18}}</ref> In addition, American gave JetBlue eight round trips slots out of [[Washington National]] in D.C. and two out of [[Westchester Airport|Westchester]], New York. In return, JetBlue gave American six round trips out of New York–JFK. The agreement with American Airlines has since ended according to JetBlue's website.<ref>[https://web.archive.org/web/20100605022735/http://blog.hellojetblue.com/blog/index.php/2010/03/31/connecting-customers-to-more-destinations-worldwide/ BlueTales » JetBlue » Connecting Customers to more destinations worldwide]. Blog.hellojetblue.com (March 31, 2010). Retrieved December 22, 2010.</ref> In January 2010, the CEO of JetBlue, Dave Barger, and [[Governor of Florida]] [[Charlie Crist]] met in [[Tallahassee, Florida]], to discuss a possible move of the airline's headquarters to Orlando.<ref>{{Cite news |last=Hernandez |first=Barbara |date=2010-01-20 |title=JetBlue's Move to Orlando May Be Gambit |work=[[CBS News]] |url=https://www.cbsnews.com/news/jetblues-move-to-orlando-may-be-gambit/ |url-status=live |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20100123193843/http://blogs.orlandosentinel.com/news_politics/2010/01/jetblue-considering-move-to-orlando.html |archive-date=January 23, 2010}}</ref> On March 22, 2010, JetBlue announced it headquarters would remain in the New York City area, in Long Island City,<ref>{{Cite news |last=Bomkamp |first=Samantha |date=March 23, 2010 |title=JetBlue to remain 'New York's Hometown Airline' |work=[[The Seattle Times]] |url=https://www.seattletimes.com/business/jetblue-to-remain-new-yorks-hometown-airline/ |access-date=2023-11-18}}</ref> because of the airline's historical links to the city, the cost of staff relocations, the airline's desire to retain access to financial markets, and because [[Aer Lingus]] and [[Lufthansa]], JetBlue's marketing partners, fly into [[John F. Kennedy International Airport|JFK Airport]].<ref>{{Cite news |last=McGeehan |first=Patrick |date=2010-03-23 |title=JetBlue to Move West Within Queens, Not South to Orlando |work=[[The New York Times]] |url=https://www.nytimes.com/2010/03/23/nyregion/23jetblue.html |url-status=live |url-access=subscription |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20100325091024/http://www.businessweek.com/news/2010-03-22/jetblue-to-keep-nyc-headquarters-rejecting-orlando-update1-.html |archive-date=25 Mar 2010}}</ref> JetBlue planned to combine its Forest Hills and [[Darien, Connecticut]], offices, together about 1,000 employees, into about {{convert|200000|sqft|sqm}} in the Brewster Building by mid-2012.<ref name=":12">{{Cite news |date=2010-03-22 |title=JetBlue Plants Its Flag in New York City with New Headquarters Location |work=[[PR Newswire]] |url=https://www.prnewswire.com/news-releases/jetblue-plants-its-flag-in-new-york-city-with-new-headquarters-location-88832497.html |url-status=live |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20191004014233/http://mediaroom.jetblue.com/investor-relations/press-releases/2010/03-22-2010-015055370 |archive-date=October 4, 2019}}</ref> On March 22, 2010, JetBlue turned down incentives from the City of Orlando and announced its headquarters would keep its Forest Hills office,<ref>{{cite web|date=March 12, 2010|title=Twitter status|url=https://twitter.com/TodayInTheSky/status/10870502194|publisher=JetBlue Airways}}</ref><ref>{{cite news|last=Mutzabaugh|first=Ben|date=March 22, 2010|title=JetBlue turns down Orlando incentives, will keep headquarters in New York City|work=[[USA Today]]|url=http://travel.usatoday.com/flights/post/2010/03/jetblue-turns-down-orlando-incentives-will-keep-headquarters-in-new-york-city/84429/1}}</ref><ref>{{cite web|date=January 20, 2010|title=JetBlue CEO talks of moving headquarters to Orlando|url=http://www.flyertalk.com/forum/jetblue-trueblue/1041898-jetblue-ceo-talks-moving-headquarters-orlando.html|publisher=FlyerTalk}}</ref><ref name="lic">{{cite news|last=Bomkamp|first=Samantha|date=March 22, 2010|title=JetBlue to remain New York's 'hometown' airline|work=[[USA Today]]|agency=Associated Press|url=https://www.usatoday.com/travel/flights/2010-03-22-jetblue-new-york-headquarters_N.htm}}</ref> start leasing and using a new office in the [[Brewster Building (Long Island City)|Brewster Building]] in [[Long Island City, New York]].<ref name=":12" /><ref name="JetBlue Airways">{{cite press release|title=JetBlue Plants Its Flag in New York City with New Headquarters Location|website=JetBlue Airways|date=March 22, 2010|url=http://mediaroom.jetblue.com/investor-relations/press-releases/2010/03-22-2010-015055370|archive-url=https://web.archive.org/web/20191004013124/http://mediaroom.jetblue.com/investor-relations/press-releases/2010/03-22-2010-015055370|archive-date=October 4, 2019|url-status=live|access-date=October 3, 2019}}</ref><ref name="Mcgeehan">{{cite news|last=McGeehan|first=Patrick|date=March 22, 2010|title=JetBlue to Remain 'New York's Hometown Airline'|newspaper=[[The New York Times]]|agency=[[Associated Press]]|url=http://cityroom.blogs.nytimes.com/2010/03/22/jetblue-headquarters-to-stay-in-new-york/|access-date=March 5, 2011}}</ref> in Queens Plaza in Long Island City,<ref name="lic" /> move its headquarters there in mid 2012,<ref>{{cite news|last=McGeehan|first=Patrick|date=March 22, 2010|title=JetBlue to Move West Within Queens, Not South to Orlando|work=[[The New York Times]]|url=https://www.nytimes.com/2010/03/23/nyregion/23jetblue.html|access-date=March 5, 2011}}</ref> and start a joint branding deal with New York State using the iconic ''[[I Love New York|I Love NY]]'' logo.<ref name="lic" /> On October 18, 2011, CFO Ed Barnes resigned, effective immediately. The company's treasurer, Mark Powers, was appointed interim CFO until a replacement for Barnes could be found.<ref>{{cite news|url=http://nycaviation.com/2011/10/jetblue-cfo-ed-barnes-resigns/|title=JetBlue CFO Ed Barnes Resigns|date=October 18, 2011|work=NYCAviation|first=Matt|last=Molnar}}</ref> In 2011, JetBlue made interline agreements with [[Virgin Atlantic]] and [[Jet Airways]], both of which have since been terminated.<ref>{{cite web|title=Airline Spotlight: JetBlue Airways Soars|url=http://www.flightnetwork.com/blog/airline-spotlight-jetblue-airways-soars/|access-date=March 2, 2015|website=Flight Network}}</ref><ref>{{cite news|title=JetBlue and Jet Airways to Partner on Interline Service to Brussels and... – NEW YORK, Nov. 2, 2011|url=http://www.prnewswire.com/news-releases/jetblue-and-jet-airways-to-partner-on-interline-service-to-brussels-and-beyond-to-india-133060153.html|access-date=March 31, 2012|publisher=PR Newswire|location=New York, India, Belgium|agency=PRNewswire}}</ref> On June 13, 2012, JetBlue ranked "Highest in Customer Satisfaction Among Low Cost Carriers in North America" by [[J.D. Power and Associates]] for the eighth year in a row.<ref>[http://blog.jetblue.com/index.php/2011/06/08/jetblue-awarded-seventh-consecutive-customer-satisfaction-j-d-power-and-associates-honor/ "JetBlue Awarded Seventh Consecutive Customer Satisfaction J.D. Power and Associates Honor", JetBlue Airways] {{webarchive|url=https://web.archive.org/web/20110812151919/http://blog.jetblue.com/index.php/2011/06/08/jetblue-awarded-seventh-consecutive-customer-satisfaction-j-d-power-and-associates-honor/ |date=August 12, 2011 }}, June 16, 2011.</ref> [[File:JetBlueA321ceoN980JT SANFebruary2019.jpg|thumb|right|upright=1|alt=A white plane with the words "jetBlue" painted at the front and a blue-green tailfin approaches landing with its landing gear deployed as it soars above houses below|JetBlue launched its Mint premium cabin service in 2013 with new [[Airbus A321]] aircraft.]] In October 2013, JetBlue introduced [[JetBlue Mint|Mint]], a premium cabin service on transcontinental and select Caribbean flights. The service began in 2014, using the [[Airbus A321-200]] aircraft ordered by JetBlue. These planes are outfitted with winglets, as well as with "lie flat" seats, and moveable partitions that can create small suites on the airplane.<ref>Rabinowitz, Jason, "Two steps ahead", ''Aviation Week and Space Technology'', October 7, 2013, p. 35</ref> Called "Mint" by JetBlue, these planes are configured with 16 business-class seats and 143 economy seats, instead of an all-economy configuration of 190 seats.<ref>{{cite web |url=http://www.jetblue.com/flying-on-jetblue/mint/|title=Mint™: JetBlue's refreshing take on a premium experience|publisher=JetBlue Airways |access-date=April 3, 2015}}</ref> On April 22, 2014, JetBlue's pilots voted to unionize for the first time since the airline was founded, with 71% casting ballots in favor of joining the [[Air Line Pilots Association, International|ALPA]].<ref>{{cite news|url=https://money.cnn.com/2014/04/22/news/companies/jetblue-pilots-union/index.html|title=JetBlue pilots vote to unionize|first=Patrick|last=Sheridan|date=April 22, 2014|access-date=April 22, 2014|publisher=CNNMoney}}</ref> On September 18, 2014, Dave Barger announced his resignation from the company effective February 16, 2015, following several reports that investors and the board were unhappy with his performance.<ref>{{cite news|url=https://www.bloomberg.com/bw/articles/2014-08-26/jetblue-ceo-david-barger-fires-back-at-wall-street-critics|title=JetBlue CEO Fires Back at Wall Street Analysts|date=August 26, 2014 |publisher=Bloomberg Business|access-date=February 18, 2015}}</ref><ref>{{cite news|url=https://www.bloomberg.com/bw/articles/2014-05-07/six-reasons-jetblues-ceo-probably-wont-stick-around|title=Six Reasons JetBlue's CEO Probably Won't Stick Around|date=May 7, 2014 |publisher=Bloomberg Business|access-date=February 18, 2015}}</ref> He was replaced on the board and as CEO by [[Robin Hayes (businessman)|Robin Hayes]].<ref>{{cite news|url=http://www.sltrib.com/home/2185794-155/jetblues-ceo-vies-to-please-passengers|title=JetBlue's CEO vies to please passengers, stocks|date=February 16, 2015|work=The Salt Lake Tribune|access-date=February 18, 2015}}</ref> During the last few days of June and the first few days of July 2015, JetBlue began charging for bags in certain booking classes, leaving Southwest Airlines the only major U.S. carrier to not charge for bags. For the classes in which bag check fees were charged (generally the lowest class of fares offered; JetBlue offered three classes of fares), the cost was $20 for the first bag and $35 for the second, which was the lowest in the United States besides [[Frontier Airlines]] with similar prices.<ref>{{cite web|url=http://www.jetblue.com/travel/baggage/|title=JetBlue Baggage Fees|access-date=February 11, 2016}}</ref> On May 6, 2015, JetBlue was one of the first airlines to be granted a license to commence charter flights to Cuba, with flights departing from New York City.<ref>{{cite news|date=May 6, 2015|title=US approves ferry service between Cuba and Florida|work=BBC News|url=https://www.bbc.com/news/world-latin-america-32602923|access-date=May 29, 2015}}</ref> The weekly charter service began on July 3, 2015, with 150-seat Airbus A320s.<ref>{{cite web|last1=Winship|first1=Tim|date=May 8, 2015|title=Cuba: JetBlue Announces New Routes to Havana|url=http://www.smartertravel.com/blogs/today-in-travel/cuba-jetblue-announces-routes-to-havana.html?id=23247650|website=Smarter Travel}}</ref><ref name="Cuba_Libre">{{cite news|author=Julie Kliegman|date=July 4, 2015|title=JetBlue first major airline to offer direct NYC-Cuba flights|url=https://theweek.com/speedreads/564672/jetblue-first-major-airline-offer-direct-nyccuba-flights|access-date=July 4, 2015|magazine=The Week|location=New York}}</ref> In July 2016, JetBlue announced commercial flights from the United States to Cuba would commence in late August.<ref>{{cite web |url=https://www.forbes.com/sites/alexandratalty/2016/07/29/jetblue-announces-99-flight-to-cuba-starting-august-31/#954eacc4e61e |title=JetBlue Announces $99 Flight to Cuba, Starting August 31|last=Talty|first=Alexandra|date=July 29, 2016|website=Forbes|access-date=2016-07-30}}</ref><ref>{{cite news|url=https://www.usatoday.com/story/travel/flights/todayinthesky/2016/07/28/jetblue-first-cuba-flights-launch-next-month/87653056/|title=JetBlue: First Cuba flights will launch next month|last=Mutzabaugh|first=Ben|date=July 28, 2016|newspaper=[[USA Today]]|location=[[Fort Lauderdale]]|access-date=2016-08-01}}</ref> On August 31, 2016, [[JetBlue Flight 387]] from Fort Lauderdale–Hollywood International Airport to [[Abel Santamaría Airport]], in Santa Clara, became the first scheduled commercial flight between the United States and Cuba in 55 years.<ref>{{cite news|last1=Gomez|first1=Alan|title=First U.S. commercial flight in 5 decades lands in Cuba |url=https://www.usatoday.com/story/news/world/2016/08/31/first-united-states-commercial-flight-cuba/89595932/|access-date=August 31, 2016 |newspaper=[[USA Today]]|location=[[Fort Lauderdale]]|date=August 31, 2016|quote=JetBlue Flight 387 was the first regularly scheduled commercial flight between the Cold War foes in 55 years}}</ref> Only charter flights were allowed under previous rules, which required that passengers had to arrive more than four hours before the scheduled departure and often endure long lines for documentation checks, late flight arrivals, and pay high baggage fees.<ref>{{cite news|last1=Robles|first1=Frances|title=Scheduled Flights to Cuba From U.S. Begin Again, Now With Jet Engines |url=https://www.nytimes.com/2016/09/01/world/americas/cuba-us-first-flight-jetblue.html|access-date=August 31, 2016|newspaper=[[The New York Times]]|location=[[Fort Lauderdale]]|date=August 31, 2016}}</ref> In 2016, JetBlue had bid for but was unsuccessful in acquiring [[Virgin America]], which was instead acquired by [[Alaska Air Group]].<ref>{{cite news |last=Zhang | first=Benjamin |url=http://www.businessinsider.com/jetblue-winner-alaska-airlines-virgin-america-merger-2016-4 |title=Retrieved May 7, 2017 |work=[[Business Insider]]|location=New York |date=2016-04-09 |access-date=2017-11-06}}</ref> In November 2016, JetBlue painted one of their Airbus A320 aircraft, N763JB, in a 1960s retrojet livery, dubbed "What's Old is Blue Again". The livery's maiden flight was on Friday, from New York JFK to Palm Springs.<ref>{{cite news|last1=Mutzabaugh|first1=Ben |title=First look: JetBlue unveils special 'RetroJet' paint scheme|url=https://www.usatoday.com/story/travel/flights/todayinthesky/2016/11/11/jetblue-unveils-retrojet-paint-scheme-one-its-airbus-a320s/93636138/|access-date=January 4, 2017|newspaper=[[USA Today]]|location=New York|date=November 15, 2016|ref=117}}</ref> In July 2017, JetBlue announced it was taking qualifications to develop a terminal at JFK that would not only occupy terminal 5 but also the space of terminals 6 and 7.<ref>{{cite press release | title=JetBlue Issues Request for Qualifications to Developers for JFK Airport Terminal Project | publisher=JetBlue Airways Corporation|location=New York | date=July 21, 2017 | url=http://mediaroom.jetblue.com/investor-relations/press-releases/2017/07-21-2017-130016309 | archive-url=https://web.archive.org/web/20191004013400/http://mediaroom.jetblue.com/investor-relations/press-releases/2017/07-21-2017-130016309 | archive-date=October 4, 2019 | url-status=live | access-date=October 3, 2019}}</ref> In April 2018, JetBlue announced their return to [[Ontario International Airport]] in southern California after ten years, as well as new service to [[Yampa Valley Airport|Steamboat Springs]] in Colorado, and [[Bozeman Yellowstone International Airport|Bozeman]] in Montana.<ref name="real destination number">{{Cite news |date=2018-04-25 |title=JetBlue Adds New Cities and Routes as It Advances West Coast Strategy |work=[[Business Wire]] |url=https://www.businesswire.com/news/home/20180425006474/en/JetBlue-Adds-New-Cities-and-Routes-as-It-Advances-West-Coast-Strategy |url-status=live |access-date=2023-11-16 |archive-url=https://web.archive.org/web/20180517154048/http://www.mediaroom.jetblue.com/investor-relations/press-releases/2018/04-25-2018-192940023 |archive-date=May 17, 2018}}</ref> In April 2019, JetBlue announced that it would launch transatlantic flights to [[London]] from Boston and New York. The airline added that it would be converting 13 orders for the A321neo into the longer range [[Airbus A321LR]] to serve the new routes.<ref>{{cite news|title=JetBlue converts to 13 A321LRs, commits to London service|url=https://www.flightglobal.com/news/articles/jetblue-converts-to-13-a321lrs-commits-to-london-se-457354/|access-date=April 11, 2019|last=Yeo|first=Ghim-Lay|work=FlightGlobal|location=London|publisher=DVV Media Group}}</ref> On May 1, 2019, JetBlue named Michael Stromer as Chief Product Officer, Technology. Stromer was selected to lead the design and execution of the digital commerce web and mobile applications that support revenue initiatives; technology for airport, customer support (reservations), system operations, technical operations, flight, and inflight teams, as well as back office products.<ref>{{cite web|title=JetBlue Names Michael Stromer Chief Product Officer, Technology|date=May 2019|url=https://www.businesswire.com/news/home/20190501005771/en/JetBlue-Names-Michael-Stromer-Chief-Product-Officer-Technology/|access-date=May 1, 2019|publisher=Business Wire}}</ref> On May 29, 2019, JetBlue and [[Southwest Airlines]] ranked "Highest in Customer Satisfaction Among Low Cost Carriers" in a tie by J.D. Power in the North America Airline Satisfaction Study.<ref>{{Cite press release |url=https://www.jdpower.com/business/press-releases/2019-north-america-airline-satisfaction-study|title=2019 North America Airline Satisfaction Study|last=jillian.breska|date=2019-05-28|website=J.D. Power|access-date=2019-05-30}}</ref><ref>{{cite news |last=Gilbertson |first=Dawn |date=May 29, 2019 |title=Southwest, JetBlue top J.D. Power airline rankings |newspaper=[[USA Today]] |url=https://www.usatoday.com/story/travel/flights/2019/05/29/j-d-powers-best-airlines-customer-satisfaction-2019-southwest-jetblue-alaska/1256499001/ |url-status=live |access-date=2023-11-18 |archive-url=https://web.archive.org/web/20191004013806/https://www.usatoday.com/story/travel/flights/2019/05/29/j-d-powers-best-airlines-customer-satisfaction-2019-southwest-jetblue-alaska/1256499001/ |archive-date=October 4, 2019}}</ref> On October 18, 2019, JetBlue and [[Norwegian Air Shuttle]] announced plans for an interline agreement that would permit sales of jointly-issued tickets, which if approved between the two airlines, would come into effect during 2020. The partnership was to take advantage of each airline having substantial pre-existing presence at New York–JFK, Boston, and Fort Lauderdale airports.<ref>{{cite news|last1=Klesty|first1=Victoria|last2=Solsvik|first2=Terje|date=October 17, 2019|title=Norwegian Air, JetBlue tie up to expand transatlantic network|url=https://www.reuters.com/article/us-norwegianair-jetblue-airways/norwegian-air-jetblue-tie-up-to-expand-transatlantic-network-idUSKBN1WW1BX|access-date=October 18, 2019|location=[[Oslo]]|work=[[Reuters]]}}</ref>
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