Editing Jet bridge (section)

===Marketing===
Marketing space on jetways was uncommon until the early 2000s when [[HSBC]] launched their campaign "The World's Local Bank".<ref>{{Cite web|date=2009-10-13|title=New campaign for the worlds local bank|url=http://www.hsbc.com/1/2/newsroom/news/2002/new-campaign-for-the-worlds-local-bank|access-date=2020-11-30|archive-url=https://web.archive.org/web/20091013130818/http://www.hsbc.com/1/2/newsroom/news/2002/new-campaign-for-the-worlds-local-bank|archive-date=2009-10-13}}</ref>

Peter Stringham, head of marketing for HSBC worldwide,<ref>[http://www.hsbc.com/1/2/newsroom/news/2002/new-campaign-for-the-worlds-local-bank New Campaign for World's Global Bank]</ref> worked closely with Lowe's, the Group's global agency, in developing the campaign which required a single global platform. Stringham noticed jetways were a global medium which had not been tapped.<ref>{{cite web |last=Pandey |first=Rayana |url=http://marketing-interactive.com/news/30818 |title=Marketing, HSBC: The World's Local Bank no more, GLOBAL, ADVERTISING, Campaigns, Branding, Brand reputation, Competitions, &#124; Market-interactive.com |publisher=Marketing-interactive.com |date=2012-02-07 |access-date=2013-06-29 |archive-date=2013-06-03 |archive-url=https://web.archive.org/web/20130603144303/http://www.marketing-interactive.com/news/30818 |url-status=dead }}</ref>

HSBC thus bought the rights to jetways across major localities in 81 countries and territories.<ref>{{cite web|last=Seeb |first=Eric |url=http://marketing555.wordpress.com/2012/02/26/hsbc-different-points-of-view-campaign/ |title=HSBC Different Points of View Campaign &#124; UW Marketing 555 |publisher=Marketing555.wordpress.com |date=2012-02-26 |access-date=2013-06-29}}</ref>