Editing Jive Records (section)

=== Hip hop sprawl and rise in popularity (1982–1995) ===
[[File:Dj jazzy jeff-mika.jpg|thumb|200x200px|[[DJ Jazzy Jeff]] pictured in 2002. The [[hip hop]] duo [[DJ Jazzy Jeff & the Fresh Prince]] sold over 5.5 million records with the label, and became the first hip hop act to win a [[Grammy Award]] for "[[Parents Just Don't Understand]]" in [[31st Annual Grammy Awards|1989]].|left]]
By 1982, Calder was introduced to [[Barry Weiss]], a young college graduate who took Calder out to [[hip-hop]] clubs in New York City for his job interview with Zomba.<ref name=":0">{{Cite web |last=Newman |first=Melinda |date=2008-04-25 |title=BMG's Weiss brings in business savvy |url=https://www.latimes.com/entertainment/la-et-weiss25apr25-story.html |url-status=live |archive-url=https://web.archive.org/web/20210125210020/https://www.latimes.com/entertainment/la-et-weiss25apr25-story.html |archive-date=25 January 2021 |access-date=2021-09-28 |website=[[Los Angeles Times]] |language=en-US}}</ref> Weiss and Calder began grooming musicians for what would eventually become the hip hop group [[Whodini]].<ref name="knopper1" /> After two days, the group created and recorded its hit single "Magic's Wand." While the group would eventually leave Jive, the early success allowed the label to focus on hip-hop artists throughout the 1980s.<ref name="Malan1" /><ref name=":1">{{Cite web |last=Goldstein |first=Patrick |date=1988-06-19 |title=A Rappin' Big Year for Little Jive Records |url=https://www.latimes.com/archives/la-xpm-1988-06-19-ca-7788-story.html |access-date=September 28, 2021 |website=[[Los Angeles Times]] |language=en-US}}</ref>

In 1987, Jive cut distribution ties with Arista, effectively separating them from Davis, who eschewed hip hop music at his label.<ref name=":5">{{Cite book |last=Seabrook |first=John |title=The Song Machine: Inside the Hit Factory |publisher=[[W. W. Norton & Company]] |year=2015 |isbn=9780393241938 |chapter=6 {{!}} Martin Sandberg’s Terrible Secret |access-date=2021-10-02 |chapter-url=https://books.google.com/books?id=kOdwBgAAQBAJ&pg=PT55}}</ref> As the 1980s drew to a close, the label entered a distribution deal with Arista's sister label [[RCA Records]], and it continued to sign hip hop acts including [[DJ Jazzy Jeff & The Fresh Prince]], [[Boogie Down Productions]], [[Too $hort]], [[Schoolly D]], and [[Kid Rock]].<ref name=":1" /><ref>{{Cite web |last= |first= |title=Kid Rock |url=https://www.biography.com/musician/kid-rock |access-date=2021-09-28 |website=Biography |date= December 5, 2019|language=en-us}}</ref>
[[File:Aaliyah Dana Haughton-05.jpg|thumb|[[Aaliyah]] pictured in 2000. Her debut studio album ''[[Age Ain't Nothing but a Number|Age Ain't Nothing But a Number]]'' sold over 6 million copies and became a multi-[[Platinum record|platinum]] record for the label.]]
In 1990, Calder bought Simon’s stake in Zomba and became the sole owner of Jive Records.<ref>{{Cite magazine |last1=White |first1=Adam |url=https://books.google.com/books?id=BBQEAAAAMBAJ&pg=PA1 |title=The Untold Saga of the Zomba Group |last2=Newman |first2=Melinda |date=5 May 2001 |magazine=[[Billboard (magazine)|Billboard]] |volume=113 |pages=1, 98–100 |access-date=2021-10-02 |issue=18}}</ref><ref>{{Cite web|date=19 March 2001|title=Jive Talking|url=https://www.forbes.com/forbes/2001/0319/138.html|access-date=|website=Forbes|language=en}}</ref> Jive's distribution deal with RCA expired in 1991. At this time, [[Bertelsmann Music Group]] acquired a minority share of the label and began to distribute its records directly.<ref>{{Cite news |last=Holson |first=Laura M. |date=2002-06-12 |title=BMG to Buy Rest of Zomba, The Home Of Pop Stars |language=en-US |work=[[The New York Times]] |url=https://www.nytimes.com/2002/06/12/business/bmg-to-buy-rest-of-zomba-the-home-of-pop-stars.html |access-date=2021-10-02 |issn=0362-4331}}</ref> Weiss became chief executive of Jive Records that year.<ref name=":2" /> Jive opened branches in [[Chicago]] and had also become a premier label in the genres of hip hop and [[Contemporary R&B|R&B]] with the success of acts like [[D-Nice]], [[E-40]], [[UGK]], [[A Tribe Called Quest]], [[Hi-Five]], [[KRS-One]]/[[Boogie Down Productions]], [[R. Kelly]]<ref>{{Cite magazine |last=McAdams |first=Janine |url=https://books.google.com/books?id=QhAEAAAAMBAJ&pg=PA20 |title=Jive Records Jibing in R&B Arena |date=14 November 1992 |magazine=[[Billboard (magazine)|Billboard]] |volume=104 |pages=20, 23 |access-date=2021-10-02 |issue=46}}</ref> and [[Aaliyah]].