Editing Lay's (section)

== International ==
{| class="wikitable"
!Country
!Description
|-
|[[Argentina]]
|PepsiCo commercialized potato chips under the name ''Frenchitas'' until 2001. They are now marketed under the ''Lay's'' label.<ref>{{Cite web |date=2004-12-13 |title=Arcor y Danone salen a enfrentar a Pepsico en el mercado de papas fritas |url=https://www.cronista.com/impresa-general/Arcor-y-Danone-salen-a-enfrentar-a-Pepsico-en-el-mercado-de-papas-fritas-20041213-0009.html |access-date=2024-12-01 |website=www.cronista.com |language=es}}</ref>
|-
|[[Australia]]
|PepsiCo acquired [[The Smith's Snackfood Company]] in 1998<ref>{{Cite web |date=1997-11-19 |title=PepsiCo munches up Smith's |url=https://www.afr.com/politics/pepsico-munches-up-smiths-19971119-jld81 |access-date=2024-12-01 |website=Australian Financial Review |language=en}}</ref> and marketed Frito-Lay products under that label, using the name [[Thins]].<ref>{{Cite news |date=March 25, 1993 |title=THE MEDIA BUSINESS -- ADVERTISING; Taking a chip off Pepsi-Cola's block, Frito-Lay gets ready for a multimedia blitz. |url=https://www.nytimes.com/1993/03/25/business/media-business-advertising-taking-chip-off-pepsi-cola-s-block-frito-lay-gets.html |work=[[The NY Times]]}}</ref> After Thin's was sold to [[Snack Brands Australia]] (Owned by [[Arnott's Biscuits Holdings|Arnotts]]), Smith's produced a line of potato chips under the Lay's brand for a brief period of time. The Lay's line was eventually rebranded in 2004 as Smith's Chips, while the traditional Smith's line was renamed Smith's Crinkles. This is still sold in Australia as a direct competitor to Smith's Chips. Since 2009, Lay's have been available in Australia exclusively at [[Costco]], where they are available in a single flavor and size (500g plain). They continue to be manufactured in Australia by Smith's.{{Citation needed|date=June 2020}}
|-
|[[Bangladesh]]
|[[Transcom Group]] have marketed and produced Lay's as they manage the franchise of PepsiCo in the country.<ref>{{Cite web |date=2023-06-07 |title=Lay’s starts producing potato chips in Bangladesh |url=https://www.thedailystar.net/business/economy/news/lays-starts-producing-potato-chips-bangladesh-3339831 |access-date=2024-12-22 |website=The Daily Star |language=en}}</ref><ref>{{Cite web |date=2022-11-20 |title=Bangladesh is a key market for PepsiCo |url=https://www.thedailystar.net/business/economy/news/bangladesh-key-market-pepsico-3173881 |access-date=2024-12-22 |website=The Daily Star |language=en}}</ref> It was introduced in 2023 and Lay's India helped them to establish its production plant in [[Bogra District]].<ref name=bd>{{cite news|url=https://samakal.com/economics/article/2306176819/%E0%A6%AC%E0%A6%BE%E0%A6%82%E0%A6%B2%E0%A6%BE%E0%A6%A6%E0%A7%87%E0%A6%B6%E0%A7%87-%E0%A6%89%E0%A7%8E%E0%A6%AA%E0%A6%BE%E0%A6%A6%E0%A6%A8-%E0%A6%B6%E0%A7%81%E0%A6%B0%E0%A7%81-%E0%A6%95%E0%A6%B0%E0%A6%B2-%E0%A6%B2%E0%A7%87%E0%A6%87%E0%A6%B8|title=বাংলাদেশে উৎপাদন শুরু করল লেইস|trans-title=Lay's production started in Bangladesh|language=bn|date=7 June 2023|access-date=17 September 2023|newspaper=[[Samakal]]}}</ref>
|-
|[[Benelux]]
|Lay's used to be called Smiths in Belgium and the Netherlands until the name was changed in 2001.<ref>{{cite web |url=https://www.standaard.be/cnt/dst02032001_056 |title=De metamorfose van Smiths naar Lay's |trans-title=The Metamorphosis from Smiths to Lay's |website=[[De Standaard]] |date=2001-03-02 |first=Karel |last=Michiels |language=Dutch}}</ref>
|-
|[[Brazil]]
|The first attempt to sell the brand in the country was in 1999, but it was discontinued after a short time. In 2004 another brand of chips began to be sold under the name ''Sensações'' (lit. ''Sensations'') being targeted to the older audience with more exquisite flavors.<ref>{{cite web | title=Elma Chips Sensações lança campanha
 | website= | date= 14 May 2004| url=https://propmark.com.br/anunciantes/elma-chips-sensacoes-lanca-campanha/ | language=pt | access-date=2021-04-03}}</ref> It returned in 2013 and has remained on sale since then.<ref>{{cite web | title=Biscoito Oreo, batata Lay's e Coca Light: marcas famosas voltam ao Brasil | website=Economia | url=https://economia.uol.com.br/noticias/redacao/2013/12/13/biscoito-oreo-batata-lays-e-coca-light-marcas-famosas-voltam-ao-brasil.htm | language=pt | access-date=2021-04-16}}</ref><ref>{{cite web | title=Lay's explica por que demorou tanto para voltar ao Brasil | website=Exame | date=31 March 2014 | url=https://exame.com/marketing/lays-explica-por-que-demorou-tanto-tempo-para-chegar-no-bra/ | language=pt | access-date=2021-04-03}}</ref> In 2021, the Sensações brand was renamed as ''Lay's Sensações''.<ref>{{Cite web|url=https://embalagemmarca.com.br/2021/08/batata-sensacoes-e-relancada-pela-lays/|title = Batata Sensações é relançada pela lay's com nova embalagem - EmbalagemMarca| date=12 August 2021 }}</ref>
|-
|[[Canada]]
|As Lay's were produced by another company at that time, the chips were known as ''[[Hostess Potato Chips|Hostess]]''. In 1996, Hostess was rebranded to ''Lay's'' with a television commercial featuring [[Mark Messier]] and [[Eric Lindros]] aired in 1997 that relaunched the brand.{{Citation needed|date=June 2020}}
|-
|[[Colombia]]
|The chips are sold under the name ''Margarita''. They are still commercialized under the label ''Lay's'', however. {{Citation needed|date=June 2020}}
|-
|[[Egypt]]
|Lay's was once sold under its own label until it was merged with the local label ''[[#Africa|Chipsy]]'' ({{IPA|arz|ˈʃibsi, ˈʃipsi}}), which has since become the local unit of Lay's under much the same arrangement as Walkers.{{Citation needed|date=June 2020}}
|-
|[[India]]
|Cricketers [[Mahendra Singh Dhoni]], [[Gautam Gambhir]]<ref>{{Cite news|title=MS Dhoni, Gautam Gambhir to feature in new lay's ad campaign|work=The Economic Times|url=https://economictimes.indiatimes.com/industry/services/advertising/ms-dhoni-gautam-gambhir-to-feature-in-new-lays-ad-campaign/articleshow/19493777.cms?from=mdr|access-date=2020-09-03}}</ref> and actors [[Saif Ali Khan]]<ref>{{Cite web|date=2003-02-03|title=Frito-Lay signs Saif and Kaif as brand ambassadors|url=https://zeenews.india.com/home/fritolay-signs-saif-and-kaif-as-brand-ambassadors_78926.html|access-date=2020-09-03|website=Zee News|language=en}}</ref> and [[Ranbir Kapoor]]<ref>{{Cite news|title=PepsiCo ropes in Ranbir Kapoor to endorse Lay's potato chips|work=The Economic Times|url=https://economictimes.indiatimes.com/news/news-by-industry/services/advertising/pepsico-ropes-in-ranbir-kapoor-to-endorse-lays-potato-chips/articleshow/28041953.cms|access-date=2020-09-03}}</ref> have endorsed Lay's. It was introduced in 1995 as Ruffles Lay's and it retained the name until 1999.
|-
|[[Indonesia]]
|The Lay's label is distributed in Indonesia under the name Chitato Lite after the licensing agreement between PepsiCo and Indofood had expired in 2021.<ref>{{Cite web |title=Cheetos, Lays to leave stores in August - Sat, February 20, 2021 |url=https://www.thejakartapost.com/paper/2021/02/19/cheetos-lays-to-leave-stores-in-august.html |access-date=2024-12-22 |website=The Jakarta Post |language=en}}</ref> In March 2025, Lay's was reintroduced in Indonesia, which is currently produced by PT PepsiCo Indonesia Foods and Beverages in [[Cikarang]], [[Bekasi Regency]], [[West Java]],<ref>{{cite web|url=https://money.kompas.com/read/2025/03/13/145054526/lays-doritos-dan-cheetos-kembali-ke-pasar-indonesia-di-bawah-naungan-pepsico|author-last1=Arief|author-first1=Teuku Muhammad Valdy|title=Lays, Doritos, dan Cheetos Kembali ke Pasar Indonesia di Bawah Naungan PepsiCo|language=id|date=13 March 2025|website=Kompas|trans-title=Lays, Doritos, and Cheetos Return to the Indonesian Market Under PepsiCo}}</ref> is available in two flavors, Seaweed and Sweet Spicy Sauce, as well as Lay's Wavy in two flavours, Onion Fried Chicken and Grilled Beef. While PT Quaker Indonesia imported Lay's Stax from PepsiCo Thailand since January 2025 in three flavors, Original, Sour Cream & Onion, and Spicy Prawn.
|-
|[[Israel]]
|Lay's label is distributed with the name Tapuchips (תפוצ'יפס) by [[Strauss-Elite]].<ref name=Tapuchips />
|-
|[[Mexico]]
|PepsiCo acquired [[Sabritas|Sabritas S. de R.L.]] in 1966. Lay's along with other products such as [[Cheetos]], [[Fritos]], [[Doritos]] and [[Ruffles (potato chips)|Ruffles]] are marketed under the Sabritas brand. The logo for the Mexican company sports the red ribbon, but it has a stylized smiling face instead of the sun. It controls around 80% of the market.<ref>{{Cite web |last=Segrest |first=Emma |date=2023-11-01 |title=Why Mexican Doritos Taste Different From The American Version |url=https://www.tastingtable.com/1435363/difference-mexican-american-doritos/ |access-date=2024-12-22 |website=Tasting Table |language=en-US}}</ref>
|-
|[[Pakistan]]
|In Pakistan, Lay's has been introduced in 2007 and has been endorsed by a renowned star of the country [[Ali Zafar]]. It is owned by Frito-Lay Pakistan alongside other brands such as Cheetos, Kurkure etc.<ref>{{cite web|url=https://www.trendinginsocial.com/lays-life-needs-flavor-tvc-2018-featuring-ali-zafar/|title=Lay's Life Needs Flavor TVC 2018 Featuring Ali Zafar|website=trendinginsocial.com|date=24 March 2018}}</ref>
|-
|[[Serbia]]
|Lay's are distributed as [[Chipsy]], domestic company acquired by PepsiCo in 2008.<ref name="pepsicoTakover">{{cite news|title=Pepsi kupio proizvođača čipsa Marbo produkt|url=https://www.blic.rs/vesti/ekonomija/pepsi-kupio-proizvodaca-cipsa-marbo-produkt/ez2kprj|accessdate=16 January 2018|work=blic.rs|agency=Beta|date=27 August 2008|language=Serbian}}</ref>
|-
|[[South Africa]]
|Lay's are distributed by the [[Simba Chips|Simba Chip]] company.<ref>{{Cite web|title=Lay's South Africa|url=https://simba.co.za/flavours?brand=Lay%27s |access-date=2023-01-28|website=www.simba.co.za/flavours?brand=Lay%27s}}</ref>
|-
|[[United Arab Emirates]]
|Lay's are sold as different labels.<ref>{{Cite web |last=Anastasiou |first=Andrea |title=Fair trade lays down roots in the UAE |url=https://www.thenationalnews.com/lifestyle/food/fair-trade-lays-down-roots-in-the-uae-1.376221 |access-date=2024-12-01 |website=The National |language=en}}</ref><ref>{{Cite web |last=6Wresearch |title=United Arab Emirates (UAE) Potato Chips Market (2024-2030) {{!}} Trends, Outlook & Forecast |url=https://www.6wresearch.com/industry-report/united-arab-emirates-uae-potato-chips-market-2020-2026 |access-date=2024-12-01 |website=www.6wresearch.com |language=en}}</ref>
|-
|[[Vietnam]]
|The chips were sold under the name of ''Poca'' until it was rebranded to ''Lay's'' in 2019.<ref name="Vietnam" />
|-
|}