Editing LiveRamp (section)

===2000s===
In 2003, ''Wired Magazine'' criticized the company for only accepting third-party consumer opt-out requests from the [[Direct Marketing Association (United States)|Direct Marketing Association]].<ref>{{cite magazine| url=http://archive.wired.com/politics/security/news/2003/11/61240 | magazine=Wired | title=Acxiom Opts Out of Opt-Out | date=2003-11-17 | accessdate=2018-05-09}}</ref> In early 2004, Acxiom acquired part of Claritas, a European data provider.<ref>{{cite web|url=http://www.chiefmarketer.com/acxiom-acquires-claritas-europe/ |title=Acxiom Acquires Claritas Europe |website=chiefmarketer.com |date=2004-01-01 |accessdate=2018-05-09}}</ref> In 2005, Acxiom acquired Digital Impact for $140 million and integrated its digital and online services into its business.<ref>{{cite news| url=http://adage.com/article/btob/acxiom-agrees-buy-digital-impact-140-million/259977/ | work=AdAge | title=Acxiom agrees to buy Digital Impact for $140 million | date=2005-03-28 | accessdate=2018-05-09}}</ref> In 2005 Acxiom was a nominee for the [[Big Brother Awards]] for ''Worst Corporate Invader for a tradition of [[data broker]]ing''.<ref>[http://www.privacyinternational.org/article.shtml?cmd%5B347%5D=x-347-187899 PI Announces U.S. Big Brother Awards winners for 2005<!-- Bot generated title -->] {{webarchive |url=https://web.archive.org/web/20070814003104/http://www.privacyinternational.org/article.shtml?cmd%5B347%5D=x-347-187899 |date=August 14, 2007 }}</ref>

In early 2006, [[EMC Corporation]] acquired Acxiom’s information grid software in a $30 million deal.<ref>{{cite web|url=https://www.networkcomputing.com/networking/emc-and-acxiom-ink-grid-computing-deal/1843094378 |title=EMC and Acxiom Ink Grid Computing Deal|website=networkcomputing.com |date=2006-01-06 |accessdate=2018-05-09}}</ref> EMC later declined to exercise an option to acquire additional resources from Acxiom and discontinued work on the software.<ref>{{cite web|url=https://www.sec.gov/Archives/edgar/data/733269/000116923208002230/f10k.htm |title=Acxiom 2008 10-K Filing|website=sec.gov| date=2008-05-30| accessdate=2022-12-29}}</ref>

On May 16, 2007, Acxiom agreed to be bought by investment firms [[Silver Lake Partners]] and [[ValueAct Capital]] in an all-cash deal valued at $3 billion, including the assumption of about $756 million of debt. However, in October 2007, citing poor credit markets, the companies terminated the deal. The company also announced that Chairman Charles Morgan was retiring upon the selection of a successor.<ref>{{cite web|url=http://www.dmnews.com/dataanalytics/silver-lake-and-valueacts-acquisition-of-acxiom-corp-falls-through/article/98622/ |title=Silver Lake and ValueAct's acquisition of Acxiom Corp falls through|website=dmnews.com|date=2007-10-01 |accessdate=2018-05-09}}</ref> On January 17, 2008, Acxiom named John Meyer (from [[Alcatel-Lucent]]) as new CEO and president.<ref>{{cite web|url=https://www.fiercetelecom.com/telecom/meyer-leaves-alcatel-lucent-to-lead-acxiom |title=Meyer leaves Alcatel-Lucent to lead Acxiom |website=fiercetelecom.com |date=2008-01-17 |accessdate=2018-05-09}}</ref> On July 11, 2008, Acxiom acquired [[ChoicePoint]]'s database marketing solutions division.<ref>{{cite news |url=http://www.dmnews.com/Acxiom-acquires-ChoicePoints-database-marketing-solutions-division/article/112350/ |title=Acxiom acquires ChoicePoint's database marketing solutions division |publisher=Direct Marketing News |author=Chantal Todé|date=2008-07-11|accessdate=2018-05-14}}</ref>