Editing Louis Vuitton (section)

===1945 through 2000===
{{See also|Louis Vuitton Cup|America's Cup|LVMH}}During this period, Louis Vuitton began to incorporate leather into most of its products, which ranged from small purses and wallets to larger pieces of luggage. In order to broaden its line, the company revamped its signature Monogram canvas in 1959<ref name="LV Timeline" /> to make it more supple, allowing it to be used for purses, bags, and wallets. It is believed that in the 1920s, counterfeiting returned as a greater issue to continue on into the 21st century.<ref name="Contemporary Fashion"/> In 1966, the ''Papillon'' was launched (a cylindrical bag that is still popular today).

In 1975, the company owns only two shops and has an annual revenue of 10 millions [[Francs]]. Odile Vuitton pushes for the expansion of the company internationally.<ref>{{Cite web |title=Louis Vuitton. INTERNATIONAL REGISTRATION IN FORCE TRADEMARK - Madrid (WIPO). |url=https://branddb.wipo.int/en/brand/WO500000000416052 |website=wipo.int}}</ref><ref>{{Cite web |title=Portraits des dirigeants de la Maison Vuitton |url=https://www.la-malle-en-coin.com/fr/le-blog/liste-des-articles/40-encyclopedie-vuitton/biographie/2713-portraits-des-dirigeants-de-la-maison-vuitton.html?showall=&start=5 |access-date=2025-05-08 |website=www.la-malle-en-coin.com}}</ref> Her husband [[Henry Racamier]] joins her and took over the reins of Louis Vuitton in 1977. By 1977 Louis Vuitton reached an annual revenue up to 70&nbsp;million [[Francs]] (US$14.27&nbsp;million).<ref name="exchng77">{{cite web|url=http://fx.sauder.ubc.ca/etc/USDpages.pdf|title=1977 Exchange Rates|access-date=16 May 2010|archive-date=12 May 2015|archive-url=https://web.archive.org/web/20150512095429/http://fx.sauder.ubc.ca/etc/USDpages.pdf|url-status=live}}</ref>{{Citation needed|date=May 2025}}

A year later, the label opened its first stores in Japan: in Tokyo and [[Osaka]]. In 1983, the company joined with [[America's Cup]] to form the [[Louis Vuitton Cup]], a preliminary competition (known as an eliminatory regatta) for the yacht race. Louis Vuitton later expanded its presence in Asia with the opening of a store in [[Taipei]], Taiwan in 1983 and [[Seoul]], South Korea in 1984. In the following year, 1985, the Epi leather line was introduced.<ref name="LV Timeline" />

1987 saw the creation of [[LVMH]].<ref name="LV Timeline" /> [[Moët et Chandon]] and [[Hennessy]], leading manufacturers of champagne and [[cognac]], merged respectively with Louis Vuitton to form the luxury goods conglomerate. Profits for 1988 were reported to have been up by 49% more than in 1987. By 1989, Louis Vuitton came to operate 130 stores worldwide.<ref name="LV Timeline" /> Entering the 1990s, Yves Carcelle was named president of LV, and in 1992, Louis Vuitton entered mainland China by opening its first store in [[Beijing]] at the Palace Hotel. Further products became introduced such as the Taiga leather line in 1993, and the literature collection of ''Voyager Avec...'' in 1994. In 1996, the celebration of the Centennial of the Monogram canvas was held in seven cities worldwide.<ref name="LV Timeline" />

In 1997, Louis Vuitton made [[Marc Jacobs]] its Artistic Director.<ref>{{cite web|title=Marc Jacobs|url=http://www.louisvuitton.co.uk/front/#/eng_GB/Journeys-section/La-Maison/Marc-Jacobs|publisher=Louis Vuitton|access-date=26 May 2012|archive-date=18 May 2012|archive-url=https://web.archive.org/web/20120518062814/http://www.louisvuitton.co.uk/front/#/eng_GB/Journeys-section/La-Maison/Marc-Jacobs|url-status=live}}</ref> In March of the following year, he designed and introduced the company's first "[[prêt-à-porter]]" line of clothing for men and women. Also in this year products introduced included the Monogram Vernis line, the LV scrapbooks, and the ''Louis Vuitton City Guide''.<ref name="LV Timeline" />

The last events in the 20th century were the release of the mini monogram line in 1999. The opening of the first store in Africa in [[Marrakech, Morocco]], in 2000. Finally, the auction at the International Film Festival in [[Venice, Italy]], where the vanity case "amfAR" designed by [[Sharon Stone]] was sold, with the proceeds going to the [[amfAR|Foundation for AIDS Research]] (also in 2000).<ref name="LV Timeline" />