Editing Loyalty program (section)

====Physical loyalty cards====
A loyalty program typically involves the operator of a particular program setting up an account for a customer of a business associated with the scheme, and then issue to the customer a '''loyalty card''' (variously called [[Cashback reward program|rewards card]], [[Cashback reward program|points card]], advantage card, club card, or some other name) which may be a [[plastic card|plastic]] or paper card, visually similar to a [[credit card]], that identifies the cardholder as a participant in the program. Cards may have a [[barcode]] or [[magstripe]] to more easily allow for scanning, although some are [[chip card]]s or [[proximity card]]s.<ref>{{Cite web |title=What is a Loyalty Program: Benefits, Types |url=https://sendpulse.com/support/glossary/loyalty-program |access-date=2024-05-30 |website=SendPulse |language=en}}</ref> U.S. supermarkets often issue two copies of the card: one credit-card sized and one that fits on a keychain, in addition to providing access to the card via a mobile app, website.