Editing Lucky Strike (section)

==Sport sponsorship==
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|image1=Button (BAR) qualifying at USGP 2005.jpg
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|footer=[[Jenson Button]] driving for BAR at [[Indianapolis Motor Speedway|Indianapolis]] in the [[2005 United States Grand Prix|2005 US Grand Prix]]. (pictured top) and [[Wayne Rainey]] riding a [[Yamaha YZR500]] during the [[1989 Japanese motorcycle Grand Prix]]. In response to restrictions on tobacco advertising in F1, the livery does not explicitly mention Lucky Strike.
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From 1972 until the team's departure in 1975, Lucky Strike sponsored the [[Scuderia Scribante]] team, which was also known as ''"Neville Lederle"'' and ''"Lucky Strike Racing"''. The cars, driven by [[Neville Lederle]] and [[Dave Charlton]], were some of the first to be sponsored by a major tobacco company after the [[Team Lotus|Lotus Team]] was sponsored by Gold Leaf in 1968, and [[Marlboro (cigarette)|Marlboro]] started sponsoring [[British Racing Motors]] in 1972 and later [[McLaren]] in 1974.<ref>{{cite web|url=https://nl.pinterest.com/pin/640355640737704530/|title=Dave Charlton|website=Pinterest|access-date=4 January 2018}}</ref><ref>{{cite web|url=http://www.laberezina.com/ecuries/autres_ecuries/S/scuderia_scribante.htm|title=Scuderia Scribante|website=Laberezina.com|access-date=4 January 2018}}</ref> The team mainly participated in the South African Grand Prix in [[Kyalami]], but during the [[1972 Formula One season]], the team also participated in the French Grand Prix in [[Circuit de Charade]], the British Grand Prix in [[Brands Hatch]] and the German Grand Prix at the old [[Nürburgring]].<ref>{{cite web|url=http://www.raceweb.co.za/homefeats/davecharlton/|title=TRIBUTE: DAVE CHARLTON, THE END OF AN ERA|website=Raceweb.co.za|access-date=4 January 2018}}</ref><ref>{{cite web|url=https://www.motorsportmagazine.com/database/teams/scuderia-scribante|title=Scuderia Scribante|date=12 June 2017|website=Motorsportmagazine.com|access-date=4 January 2018}}</ref> After the retirement of the team, it took over 20 years before Lucky Strike participated in Formula 1 again with the British American Racing team.

As a result of [[British American Tobacco]] (BAT) buying out  [[American Tobacco Company]] in 1976, Lucky Strike came under control of BAT. The company acquired [[Formula 1]]'s [[Tyrrell Racing]] team in 1997 and rebranded it as [[British American Racing]] the following year, sponsoring the team with its Lucky Strike and stablemate [[State Express 555|555]] brands. In the team's [[1999 Formula One World Championship|début season]], they originally wanted to brand [[Jacques Villeneuve|Jacques Villeneuve's]] car in the red and white Lucky Strike livery, while branding [[Ricardo Zonta|Ricardo Zonta's]] car with the blue colors of [[State Express 555|555]]. However, the FIA blocked the move, and the team were forced to run two similar liveries. They opted to have the Lucky Strike livery on the left hand side of the car and the 555 livery on the right hand side, with a zip going up in the middle of the nose. From [[2000 Formula One World Championship|2000]] on, the team solely used Lucky Strike branding. The team was bought outright by partners [[Honda]] by 2006, though Lucky Strike continued to sponsor the team until the end of that year.<ref>{{cite web|url=https://www.gpupdate.net/nl/f1-nieuws/133918/honda-bedankt-lucky-strike-en-michelin/|title=Honda bedankt Lucky Strike en Michelin|website=GPUpdate.net|access-date=4 January 2018}}</ref><ref>{{cite web|url=http://www.f1colours.com/best-liveries-ever/2005-lucky-strike-bar-honda/|title=2005: Lucky Strike BAR Honda|date=12 January 2017|website=F1colours.com|access-date=4 January 2018}}</ref> For races where tobacco branding was not allowed, the Lucky Strike logo was blocked out (from 1999 to 2004), replaced by "Run Free" on other parts of the car (in 1999), changed to "Look Alike" (from 2000 to 2003), to a barcode with Formula One car (in 2003–2004), to "Look Left," "Look Right," and "Don't Walk" (in 2004), and "Racing Revolution" (in 2005–2006).

Lucky Strike was also the prime sponsor of the [[Suzuki MotoGP]] team from the [[1990 Grand Prix motorcycle racing season|1990 season]] until the [[1997 Grand Prix motorcycle racing season|1997 season]]. American motorcycle racer [[Kevin Schwantz]] became the 1993 world champion riding the Lucky Strike-sponsored [[Suzuki RGV500]], with riders including [[Doug Chandler]], [[Alex Barros]] and [[Daryl Beattie]] taking various podiums and wins on the Lucky Strike Suzuki as well.<ref>{{cite web|url=http://www.motogp.com/en/photos/2009/05/13/motogp-classics-kevin-schwantz-on-the-1993-lucky-strike-suzuki/51913|title=MotoGP™|first=Dorna|last=Sports|website=Motogp.com|access-date=4 January 2018}}</ref><ref>{{cite web|url=http://www.motorcyclenews.com/news/2016/october/30-years-if-the-suzuki-rgv500/|title=30 years of the Suzuki RGV500|website=Motorcyclenews.com|access-date=4 January 2018}}</ref><ref>{{cite web|url=https://www.cycleworld.com/2009/10/27/two-stroke-tribute-lucky-strike-suzuki-rgv500#page-2|title=Two-stroke Tribute: Lucky Strike Suzuki RGV500|website=Cycleworld.com|access-date=4 January 2018}}</ref><ref>{{cite web|url=http://www.kevinschwantz.com/book-pages/title1993.htm|title=Kevin Schwantz - 1993 World GP MotorCycle Championship Title Tables|website=Kevinschwantz.com|access-date=4 January 2018|archive-date=4 January 2018|archive-url=https://web.archive.org/web/20180104192632/http://www.kevinschwantz.com/book-pages/title1993.htm|url-status=dead}}</ref><ref>{{cite web|url=http://www.motorcyclenews.com/news/2016/september/motogp-fag-money-marlboro-rothmans-camel/|title=Whatever happened to MotoGP's fag money?|website=Motorcyclenews.com|access-date=4 January 2018}}</ref>