Editing M-Net (section)

===2000s===
The channel rebranded again on 11 February 2001 with the new tagline "We Call it Magic". The new logo incorporated the iconic M symbol inside a square, representing the values of M-Net as a "brave, colourful and exciting channel", while also accommodating it with its sub-brands, and strengthening its ties with the wider network of M-Net sister channels. In addition, M-Net had secured the rights to the American reality show ''[[Temptation Island (TV series)|Temptation Island]]'', shot in [[Belize]].<ref>"M-Net: They call it Magic", ''Africa Film & TV Magazine'', nº. 24, May–July 2001</ref> The network also secured the rights to the smash hit reality format [[Big Brother (franchise)|Big Brother]], with the aim of producing a [[Big Brother (South African TV series)|localised version for South Africa]]. The first season alone was set to be the biggest production to date, with a record-breaking number of 120 jobs, the equivalent of three separate productions, created in its making.<ref>"M-Net scoops Big Brother", ''Africa Film & TV Magazine'', nº. 24, May–July 2001</ref> M-Net had plans to continue its growth strategy in 2002.<ref>"M-Net boosts its West African subscriptions", ''Africa Film & TV Magazine'', nº. 32, February–April 2002</ref> Following on from the success of Big Brother, the channel secured the rights to another groundbreaking international format, [[Idols South Africa|Idols]], which premiered on 10 March 2002.<ref>"M-Net secures top rated reality show for South Africa", ''Africa Film & TV Magazine'', nº. 32, February–April 2002</ref>