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==Relaunch: The Mass Observation Project (1981–present)== [[File:Mass Observation at History Past, Present Future - IHR Centenary Festival 15 July 2022.jpg|thumb|The relaunched Mass-Observation at ''History Past, Present Future'', the IHR Centenary Festival, July 2022]] A re-evaluation of the Mass-Observation archives led to a relaunch of the project in 1981.<ref>{{Cite web |title=Mass Observation Project |url=http://www.massobs.org.uk/about/mass-observation-project |access-date=2023-03-22 |website=www.massobs.org.uk}}</ref> Today, housed at the [[University of Sussex]], Mass-Observation continues to collect the thoughts of its panel of writers through regular questionnaires (known as directives) and is used by students, academics, media researchers and the public for its unique collection of material on everyday life in Britain. The project issues annual call-outs for day diaries on the 12th of May each year, echoing the initial call on 12th May 1937;<ref>{{Cite web |title=12th May |url=http://www.massobs.org.uk/write-for-us/12th-may |access-date=2023-03-22 |website=www.massobs.org.uk}}</ref> anyone is welcome to submit a diary of their activity on this day either digitally or physically.<ref>{{Cite web |title=How to take part in the 12th May |url=https://massobs.org.uk/the-archive/12th-may/ |access-date=2023-03-22 |website=www.massobs.org.uk}}</ref> The Mass-Observation archive of materials is currently housed in [[The Keep, Brighton|The Keep]], an [[archive]] housing [[East Sussex]] and [[Brighton and Hove]] councils' historical record.<ref>{{cite web| url = http://www.thekeep.info/collections/mass-observation-archive/| title = The Mass Observation Archive| access-date = 9 November 2014| publisher = the keep.info}}</ref><ref>{{cite web| url = http://www.thekeep.info/about_us/| title = The Keep: About Us| access-date = 9 November 2014| publisher = thekeep.info}}</ref>
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