Editing McDonaldization (section)

==Response of McDonald's==
The response from [[McDonald's]], expressed by its representatives in the [[United Kingdom]], is that Ritzer, like other commentators, uses the company's size and brand recognition to promote ideas that do not necessarily relate to the company's business practices.<ref>{{cite web|author=McDonald's UK|title=Questions Answered|work=Make up your own mind|url=http://www.makeupyourownmind.co.uk/questions/what-are-you-doing-about/mcdonaldization/|access-date=2007-09-15|quote=Due to the global scale of the McDonald’s business, many commentators seek to use its brand and international presence to support various positions and theories that they wish to put forward.|archive-date=18 February 2012|archive-url=https://web.archive.org/web/20120218235143/http://www.makeupyourownmind.co.uk/questions/what-are-you-doing-about/mcdonaldization/|url-status=live}}</ref>