Editing Merchandising (section)

== Channel merchandising ==
This concept can be linked to [[marketing channel]]s which bring products from the possession of the producer into the possession of the consumer. In recent decades, these methods utilized by companies to provide merchandise have expanded from in-person only, to online-only for some stores during the [[COVID-19 pandemic]], to a mixture of both, sometimes referred to as [[Omnichannel retail strategy|omnichannel retailing]]. The combination of both options for consumers provides a favorable encounter with retailers that makes them more likely to purchase products and return to the seller again at a future date. However, these strategies can be difficult for sellers to maintain as it can require many more physical and technical resources that may not be currently available to them.<ref>{{Cite journal |last1=Solem |first1=Birgit Andrine Apenes |last2=Fredriksen |first2=Jan Ivar |last3=Sørebø |first3=Øystein |date=2023-01-02 |title=Dynamic capabilities in the realisation of omnichannel retailing |url=https://www.emerald.com/insight/content/doi/10.1108/IJRDM-12-2021-0599/full/html |journal=International Journal of Retail & Distribution Management |language=en |volume=51 |issue=1 |pages=21–38 |doi=10.1108/IJRDM-12-2021-0599 |s2cid=251420060 |issn=0959-0552 |access-date=2023-04-01 |archive-date=2023-03-28 |archive-url=https://web.archive.org/web/20230328095832/https://www.emerald.com/insight/content/doi/10.1108/IJRDM-12-2021-0599/full/html |url-status=live |url-access=subscription }}</ref><ref>{{Cite journal |last1=Schrotenboer |first1=Dana |last2=Constantinides |first2=Efthymios |last3=Herrando |first3=Carolina |last4=de Vries |first4=Sjoerd |date=2022-03-24 |title=The Effects of Omni-Channel Retailing on Promotional Strategy |journal=Journal of Theoretical and Applied Electronic Commerce Research |language=en |volume=17 |issue=2 |pages=360–374 |doi=10.3390/jtaer17020019 |issn=0718-1876 |doi-access=free }}</ref>

=== Online merchandising ===
A challenge that online retailers face in comparison to the traditional in-store shopping experience is the sensory exploration that isn't available to consumers through a screen. An area this is especially prevalent in is clothing or fashion [[retail]] in which potential sizing issues can be a large factor in a customer refraining from purchasing an item online. Moreover, accurately portraying the texture and quality of a product in all areas of retail, not limited to fashion, remains a challenge in the field of online merchandising as the lack thereof has been proven to result in more indecision for consumers.<ref>{{Cite journal |last1=Jai |first1=Tun-Min (Catherine) |last2=Fang |first2=Dan |last3=Bao |first3=Forrest S. |last4=James |first4=Russell N. |last5=Chen |first5=Tianwen |last6=Cai |first6=Weidong |date=2021 |title=Seeing It Is Like Touching It: Unraveling the Effective Product Presentations on Online Apparel Purchase Decisions and Brain Activity (An fMRI Study) |url=https://journals.sagepub.com/doi/full/10.1016/j.intmar.2020.04.005 |journal=Journal of Interactive Marketing |language=en |volume=53 |pages=66–79 |doi=10.1016/j.intmar.2020.04.005 |s2cid=224961703 |doi-access=free |access-date=2023-04-01 |archive-date=2023-03-28 |archive-url=https://web.archive.org/web/20230328214949/https://journals.sagepub.com/doi/full/10.1016/j.intmar.2020.04.005 |url-status=live }}</ref> Because of this, many companies look for ways to improve their online shopping options to make browsing merchandise as similar to an in-store experience as possible while keeping up with the growing online market.