Editing Metlink (section)

==Marketing==
Metlink also acted as a marketing entity for public transport, and released several television advertisements.  However, this was not an exclusive arrangement, as a separate set of TV advertisements was produced by former train operator [[Connex Melbourne|Connex]] (featuring [[Sheena Easton]] and a trainload of passengers singing her 1980 hit ''[[9 to 5 (Sheena Easton song)|Morning Train (9 to 5)]]'') during April and May 2004. In mid-2005 Connex launched another independent print and television advertising campaign, this time focusing on its safety initiatives, and featuring [[Humpty Dumpty]]. In 2006, Connex launched a TV campaign ''[[Don't Hold Others Back]]'' focusing on encouraging courtesy on the Melbourne Rail Network.

Metlink was also active in encouraging use of "value Metcards" (pre-purchased multi-trip and periodical tickets) and ran a humorous campaign promoting this called BATBYGOBSTOPL (Buying A Ticket Before You Get On Board Saves Time Or Problems Later). In July 2007, Metlink launched a new campaign, "I Highly Recommend You Get on the Bus", featuring comedian [[Frank Woodley]], to promote improvements in bus services and, following that, the "Take it Easy, Take the bus" campaign.<ref>{{Cite web |url=http://www.metlinkmelbourne.com.au/news/events_promotions/metropolitan_general/metlink_highly_recommends_you_get_on_the_bus |title=Metlink highly recommends you get on the bus |access-date=13 July 2007 |archive-date=22 August 2008 |archive-url=https://web.archive.org/web/20080822222550/http://www.metlinkmelbourne.com.au/news/events_promotions/metropolitan_general/metlink_highly_recommends_you_get_on_the_bus |url-status=dead }}</ref>