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NFL on CBS
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====The end of each team having its own TV coverage==== In [[1962 NFL season|1962]], the NFL followed the [[American Football League]]'s (AFL) suit with its own revenue sharing plan after CBS agreed to telecast all regular season games for an annual fee of US$4.65 million. CBS also acquired the rights to the championship games for [[1964 NFL Championship Game|1964]] and [[1965 NFL Championship Game|1965]] for $1.8 million per game, on April 17, 1964. CBS executive vice president [[James T. Aubrey, Jr.]], who on May 9, 1963, warned the network's affiliates the high cost of rights for professional sports could price them off television, nevertheless in January 1964 agreed to pay $28.2 million to air [[National Football League]] games for two years, spanning 17 games each season. In an interview with ''[[The New York Times]]'', Aubrey said regarding the package, "We know how much these games mean to the viewing audience, our affiliated stations, and the nation's advertisers". Along with obtaining the aforementioned rights to the NFL Championship Game, in April 1964, he agreed to extend the deal for another year for a total of $31.8 million.<ref>{{cite news|title=C.B.S. Relents: Ignores Own Warning on Spiraling Costs.|author=Val Adams|work=[[The New York Times]]|page=X17|date=April 26, 1964}}</ref><ref>{{cite news|title=C.B.S.-TV to Pay $28.2 Million For 2-Year Pro Football Rights.|author=Val Adams|work=The New York Times|page=1|date=January 25, 1964}}</ref> With this deal, CBS now had full rights to air all of the NFL's games.
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