Editing Odwalla (section)

===1997 - 2001===
{{Further|1996 Odwalla E. coli outbreak}}
On October 7, 1996, Odwalla made a batch of [[apple juice]] using blemished fruit contaminated with ''[[E. coli]]'' resulting in one death and 66 sickened customers.<ref name="deadly" /> The outbreak occurred because Odwalla sold unpasteurized fruit juices, though pasteurization had long been standard in the juice industry, claiming that pasteurization alters the flavor and destroys nutrients. Because of the lack of pasteurization and numerous other flaws in its safety practices, the company was charged with 16 criminal counts of distributing adulterated juice. Odwalla pleaded guilty, and was fined $1.5 million: at the time, the most significant penalty in a [[food poisoning]] case in the United States.

[[Image:Odwalla future shake.jpg|thumb|upright|A bottle of Odwalla Future Shake]]
Despite a net loss for most of 1997, Odwalla worked to rehabilitate its brand name. In addition to advertising its new safety procedures, Odwalla released its line of food bars (its first solid food product line) and entered the $900&nbsp;million fruit bar market.<ref name="hhist"/><ref name="food">{{cite news
|url= http://www.highbeam.com/doc/1G1-56974164.html
|archive-url= https://web.archive.org/web/20150329163923/http://www.highbeam.com/doc/1G1-56974164.html
|url-status= dead
|archive-date= 2015-03-29
|title= Juice maker Odwalla, Inc
|access-date= 2008-08-18
|date= 1998-09-14
|work= Food & Drink Weekly
}}</ref> Another new product was the {{vanchor|Future Shake}}, a "liquid lunch" aimed at younger consumers.<ref name="futureshake">{{cite news|url=http://www.accessmylibrary.com/coms2/summary_0286-5547119_ITM|title=California-Based Odwalla Inc. Unveils Soy-Based Shakes|last=Woolfolk|first=John|date=1997-05-14|work=Knight-Ridder/Tribune Business News |access-date=2008-09-10}}</ref> Because of these efforts, Odwalla was again profitable by the end of 1997, reporting a profit of $140,000 for the third quarter.<ref name=nyct>{{cite press release
 | title = Agreement Reached Between Odwalla, Inc. and U.S. Attorney in Fresno, CA.
 | publisher = Odwalla Inc.
 | date = 1998-07-23
 | url = http://www.secinfo.com/dsVSa.71A5.d.htm
 | access-date = 2008-08-19
 }}</ref>

Having recovered, the company worked to expand geographically into markets like [[Philadelphia]] and [[Washington, D.C.]],<ref name="FAhereIcome">{{cite press release
 | title = Odwalla Inc. 10-K405
 | publisher = Odwalla Inc.
 | date = 1998-08-29
 | url = http://www.secinfo.com/dsVSa.71S3.htm
 | access-date = 2008-09-10
 }}</ref> and by the end of 1998 reported that revenue had surpassed pre-crisis levels.<ref name="prq"/> Growth continued over subsequent years,<ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_1999_July_1/ai_55049958 
 |title=Odwalla Sales Increase 24%, Fiscal Year 1999 Momentum Continues; Odwalla Enters Atlanta Market As Geographic Growth Continues 
 |access-date=2008-08-18 
 |date=1999-07-01 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203035004/http://findarticles.com/p/articles/mi_m0EIN/is_1999_July_1/ai_55049958 
 |archive-date=2009-02-03 
}}</ref><ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_2000_July_6/ai_63179563 
 |title=Odwalla Announces Return to Profitability; Odwalla and Fresh Samantha Merger Completed in May 
 |access-date=2008-08-18 
 |date=2000-07-06 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203034136/http://findarticles.com/p/articles/mi_m0EIN/is_2000_July_6/ai_63179563 
 |archive-date=2009-02-03 
}}</ref> in part through the $29&nbsp;million acquisition of {{vanchor|Fresh Samantha}}, a large juice company based in [[Saco, Maine]], in 2000.<ref>{{cite news
 |url=http://findarticles.com/p/articles/mi_m0EIN/is_2000_May_3/ai_61875835 
 |title=Odwalla Completes Merger With Fresh Samantha 
 |access-date=2008-08-18 
 |date=2000-05-03 
 |work=Business Wire 
 |publisher=BNET 
 |url-status=dead 
 |archive-url=https://web.archive.org/web/20090203034141/http://findarticles.com/p/articles/mi_m0EIN/is_2000_May_3/ai_61875835 
 |archive-date=2009-02-03 
}}</ref><ref name="pr1">{{cite press release
 | title = Annual Report Form 10-K
 | publisher = Odwalla Inc.
 | date = 2001-09-01
 | url = http://www.secinfo.com/dsVSa.4FA3s.htm
 | access-date = 2008-08-20
 | archive-date = 2020-01-01
 | archive-url = https://web.archive.org/web/20200101065658/http://www.secinfo.com/dsVSa.4FA3s.htm
 | url-status = dead
 }}</ref><ref name="fs">{{cite news
|url= http://www.highbeam.com/doc/1P2-6965664.html
|archive-url= https://web.archive.org/web/20160210132148/https://www.highbeam.com/doc/1P2-6965664.html
|url-status= dead
|archive-date= 2016-02-10
|title= Odwalla drops Fresh Samantha
|access-date= 2008-08-18
|date= 2003-07-30
|work= Oakland Tribune
}}</ref> This allowed Odwalla to expand into additional [[East Coast of the United States|East Coast]] markets, but incurred high transportation costs as products had to be shipped across the United States from California. To address this problem the company announced plans to build a second production facility in [[Palm Beach County]], [[Florida]]. However, facing difficulties in obtaining building permits and allocating sufficient funds, the project was first delayed and eventually cancelled.<ref name="pr1"/><ref>{{cite news
|url= http://www.accessmylibrary.com/coms2/summary_0286-7005138_ITM
|title= Half Moon Bay, Calif.-Based Odwalla to End Its Fresh Samantha Juice Line
|access-date= 2008-08-18
|author= Salisbury, Susan
|date= 2003-08-04
|work=Knight Ridder/Tribune Business News}}</ref> Odwalla produced and sold products under both its own and the Fresh Samantha brand names for a few years; however, in 2003, the company decided to stop selling juice under the Fresh Samantha name and to only sell Odwalla-brand juice.<ref name="fs"/><ref name="mf">{{cite web
 |url         = http://www.fool.com/ddouble/2000/ddouble001127.htm
 |title       = Odwalla Gets Juiced Up
 |access-date  = 2008-08-11
 |author      = Munarriz, Rick Aristotle
 |date        = 2000-11-27
 |publisher   = The Motley Fool
 |url-status     = dead
 |archive-url  = https://web.archive.org/web/20081005135647/http://www.fool.com/ddouble/2000/ddouble001127.htm
 |archive-date = 2008-10-05
}}</ref>