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== Awards == {{Unreferenced section|date=September 2023}} Old Spice has accumulated 37 awards as of 2016 at the [[Cannes Lions International Festival of Creativity]]. The brand was awarded two Gold Cannes Lions for Creative Effectiveness for "The Man Your Man Could Smell Like" in 2011 and "Smellcome to Manhood" in 2016. The former also won the Primetime Creative Arts Emmy Award for Outstanding Commercial in 2010.<ref>{{Cite web |title=Old Spice customization through Productimize Simple Solution |url=https://productimize.com/portfolio/old-spice/ |access-date=2023-10-03 |website=Productimize |language=en-US}}</ref>
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