Editing PG Tips (section)

===The Tipps family (1956–2002)===
In 1956, PG Tips began using [[anthropomorphic]] [[Common chimpanzee|chimpanzees]] in their television advertisements. These were dressed in human clothes in the fashion of [[chimpanzees' tea party]] and were known as the "Tipps family." Their voices were often provided by celebrities, such as [[Peter Sellers]], [[Donald Sinden]] and [[Bob Monkhouse]]. By 1958, PG Tips had risen from fourth to first place in the British tea market.<ref>{{cite news|url=https://www.independent.co.uk/news/media/inside-story-the-pg-tips-ads-796752.html|archive-url=https://web.archive.org/web/20090419174613/http://www.independent.co.uk/news/media/inside-story-the-pg-tips-ads-796752.html|url-status=dead|archive-date=April 19, 2009|title=Inside Story: The PG Tips ads|date=17 March 2008|work=[[The Independent]]|location=London|access-date=19 September 2017}}</ref> The chimpanzees were from [[Twycross Zoo]] in Leicestershire.<ref name="heath">{{Cite web|url=https://www.bbc.co.uk/news/uk-england-leicestershire-23508215|title=PG Tips chimps: The last of the tea-advertising apes|date=January 9, 2014|via=www.bbc.co.uk}}</ref>

These advertisements were stopped in the 1970s after complaints made by animal rights organisations. However, the chimpanzees were brought back 18 months later when sales began to drop. The last 'Tipps family' advert was broadcast in January 2002.<ref>{{cite news|url=https://www.telegraph.co.uk/news/uknews/1381207/After-45-years-the-PG-Tips-chimps-retire.html|title=After 45 years the PG Tips chimps retire|last= Leonard|first=Tom|date=12 January 2002|work=The Telegraph|location=London|access-date=19 September 2017}}</ref> The PG Tips chimpanzees spawned a spinoff in memorabilia which include trading cards and figurines. Prior to the chimpanzee-inspired cards, PG Tips had included [[Brooke_Bond#Cards|trading cards]] modelled on [[cigarette card]]s, but targeted at children. Production of these ceased in 1999 for unknown reasons.

In January 2014, Twycross Zoo reported that 42-year-old Choppers was the last surviving PG Tips chimp, after her co-habitant Louis had died in his enclosure in July the previous year. Louis had played the [[bowler hat]]-wearing Mr Shifter in the advert with the punchline: "Dad, do you know the piano's on my foot?" "You hum it, son, I'll play it!"<ref name="heath"/><ref>{{Cite web|url=https://www.hatads.org.uk/catalogue/record/6d28eced-92f0-423d-8274-856df419d2c0|title=PG Tips Commercial: Mr Shifter &#124; Catalogue &#124; History of Advertising Trust|website=www.hatads.org.uk}}</ref>