Editing Paramount Network (section)

=== {{anchor|Spike TV}} Spike (2003–2018) ===
[[File:Spike-tv-1.svg|thumb|200px|Spike's logo, used from August 11, 2003 to May 9, 2006]]
In April 2003, Viacom would announce that TNN would be relaunched as '''Spike TV''' on June 16.<ref name="Romano" /> Promoted with the slogan "The First [[Men's interest channel|Network for Men]]", They aimed to target [[Young adult (psychology)|young adult]] males aged 18–34 — a demographic they believed were being served insufficiently by other cable networks. Spike's launch programming started with three animated shows including ''[[Gary the Rat]]'', ''[[Ren & Stimpy "Adult Party Cartoon"]]'' (an adult-oriented revival of the original [[Nickelodeon]] ''[[The Ren & Stimpy Show]]''), and ''[[Stripperella]]'', as well as other new series such as ''[[Ride with Funkmaster Flex]]'', ''CSI'', ''Star Trek'', and ''Raw.''<ref name="Romano" /> Other planned programming included [[Interstitial television show|interstitial]] segments on health, technology, and finance in collaboration with ''[[Men's Health]]'', ''[[Stuff (magazine)|Stuff]]'', and [[MarketWatch]].<ref name="Romano">{{cite web|last=Romano|first=Allison|work=[[Broadcasting & Cable]]|title=TNN Hopes Mainly Men Will Watch "Spike TV"|date=April 21, 2003|url=http://broadcastingcable.com/article/CA293348.html|access-date=August 31, 2007|archive-url=https://web.archive.org/web/20071016204031/http://broadcastingcable.com/article/CA293348.html|archive-date=October 16, 2007}}</ref>

Three days before the planned launch date, [[film director]] and [[actor]] [[Spike Lee]] won a [[New York Supreme Court]] [[injunction]] preventing Viacom from using the "Spike TV” name. Lee claimed that due to his well-known popularity in Hollywood, viewers would therefore assume that he was associated with the new channel.<ref>{{cite web|url=http://broadcastingcable.com/article/CA305461.html|title=Breaking...|work=Broadcasting & Cable|date=June 16, 2003|access-date=February 12, 2017|archive-url=https://web.archive.org/web/20071016204034/http://broadcastingcable.com/article/CA305461.html|archive-date=October 16, 2007}}</ref> Lee stated in court papers that: "The media description of this change of name, as well as comments made to me and my wife, confirmed what was obvious—that Spike TV referred to Spike Lee."<ref>{{cite web|url=http://news.bbc.co.uk/1/hi/entertainment/showbiz/2961726.stm|work=BBC News|title=Spike sues over channel name|date=June 4, 2003|access-date=May 23, 2010}}</ref><ref name="Romano"/> Spike Jones Jr., son of comic musician [[Spike Jones]], became a party to the lawsuit as part of Viacom's defense to protect the rights to his father's name.<ref>{{cite web|last=Romano|first=Allison|title=Another Spike Stakes His Case|work=[[Broadcasting & Cable]]|date=June 30, 2003|url=http://broadcastingcable.com/article/CA308200.html|access-date=August 31, 2007|archive-url=https://web.archive.org/web/20081012125858/http://broadcastingcable.com/article/CA308200.html|archive-date=October 12, 2008}}</ref>

Most of the new programming would premiere on the originally-planned date as a [[soft launch]], at this time, the TNN name and logo was downplayed heavily in favor of the "First Network for Men" tagline. The suit was settled on July 8, 2003, in announcing the settlement, Lee admitted that he did not believe that the channel intentionally tried to trade on his name.<ref>{{cite web|last=Romano|first=Allison|title=TNN, Lee resolve Spike fight|work=[[Broadcasting & Cable]]|date=July 9, 2003|url=http://broadcastingcable.com/article/CA310409.html|access-date=August 31, 2007|archive-url=https://web.archive.org/web/20071016204045/http://broadcastingcable.com/article/CA310409.html|archive-date=October 16, 2007}}</ref> On July 28, 2003, it was announced that Spike TV would officially launch on August 11, of the same year.—eight weeks later than initially scheduled. Its launch night programming featured two programs originally intended to air on June 16, including ''Party with Spike''—a launch special filmed at the [[Playboy Mansion]], and the premiere of ''[[Most Extreme Elimination Challenge]]''—a comedic [[Dubbing (filmmaking)|dub]] of the [[Japanese game show]] ''[[Takeshi's Castle]]''.<ref>{{cite web|last=Romano|first=Allison|title=Spike to Start, Finally, Aug. 11|work=[[Broadcasting & Cable]]|date=July 28, 2003|url=http://broadcastingcable.com/article/CA313236.html|access-date=August 31, 2007|archive-url=https://web.archive.org/web/20071016204054/http://broadcastingcable.com/article/CA313236.html|archive-date=October 16, 2007}}</ref> [[Klasky Csupo]]'s ''[[Immigrants (2008 film)|Immigrants]]'' and the [[John Leguizamo]]-produced ''Zilch & Zero'' were originally slated to run on Spike TV's animation block,<ref>{{cite web|url=http://www.animationmagazine.net/tv/spike-tv-welcomes-the-immigrants-with-marathon/|title=Spike TV Welcomes The Immigrants with Marathon|last=Ball|first=Ryan|work=Animation Magazine|date=July 19, 2004|access-date=February 12, 2017}}</ref> but these plans never materialized and the former was released as a film instead.<ref>{{cite web|url=http://usatoday30.usatoday.com/life/television/news/2003-06-25-toons_x.htm|title=Toons with a lot more 'tude|last=Keveney|first=Bill|work=USA Today|date=June 26, 2003|access-date=February 12, 2017}}</ref><ref>{{cite web|title=Spike TV Announces John Leguizamo's New Original Animated Project 'Zilch & Zero'|url=http://www.prnewswire.com/news-releases/spike-tv-announces-john-leguizamos-new-original-animated-project-zilch--zero-55530697.html|date=May 6, 2003|work=PR Newswire|url-status=live|archive-url=https://web.archive.org/web/20150625194853/http://www.prnewswire.com/news-releases/spike-tv-announces-john-leguizamos-new-original-animated-project-zilch--zero-55530697.html|archive-date=25 June 2015|access-date=February 12, 2017}}</ref> Later that year, Spike premiered the [[reality television]] parody ''[[The Joe Schmo Show]]'', which had positive attention.<ref name=":3">{{Cite web |last=Marechal |first=A. J. |date=2013-01-06 |title='The Joe Schmo Show' is the freshest reality program, but also an ephemeron |url=https://variety.com/2013/tv/news/the-joe-schmo-show-is-the-freshest-reality-program-but-also-an-ephemera-8986/ |access-date=2022-06-21 |website=Variety |language=en-US}}</ref> and launched the [[VGX (award show)|Spike Video Game Awards]].

On January 17, 2005, The network premiered ''[[The Ultimate Fighter]]'', a reality competition series following [[mixed martial arts]] (MMA) fighters training and competing to earn a contract with the [[Ultimate Fighting Championship]] (UFC). The series helped to raise the profile of the promotion, and would run for 14 seasons, ending its run in 2011 only after [[Fox Sports (United States)|Fox Sports]] acquired the U.S. television rights to UFC programming and events under a new, seven-year deal.<ref>{{Cite web|url=http://www.sherdog.com/news/news/UFC-Fox-Announce-7-Year-Broadcast-Deal-34862|title=UFC, Fox Announce 7-Year Broadcast Deal|website=Sherdog|access-date=January 15, 2018}}</ref><ref>{{cite web|url=http://mmaweekly.com/spike-tv-announces-partnership-with-the-ufc-has-ended-tuf-14-will-be-the-last-on-the-network|title=Spike TV Announces Partnership with the UFC Has Ended, TUF 14 Will Be the Last on the Network|last=Martin|first=Damon|date=August 18, 2011|work=MMAWeekly.com|access-date=August 18, 2011}}</ref>

In March 2005, Viacom announced that it would not renew its contract with [[WWE]] when it expired in September 2005. Spike TV's new president, [[Doug Herzog]], stated that Spike TV had planned to "expand its investments in original programming and new acquisitions for its core audience", including new scripted programming. The following month, it was announced that ''WWE Raw'' would return to USA Network.<ref>{{Cite news|url=https://www.washingtonpost.com/wp-dyn/articles/A26593-2005Apr4.html|title=USA and WWE, a Tag Team Again|newspaper=Washington Post|access-date=2018-06-11}}</ref><ref>{{Cite news|url=https://variety.com/2005/scene/markets-festivals/spike-tv-smacks-down-wwe-1117919243/|title=Spike TV smacks down WWE|last=Martin|first=Denise|date=2005-03-11|work=Variety|access-date=2018-06-11}}</ref> Spike TV subsequently reached a deal with another wrestling promotion, [[Impact Wrestling|Total Nonstop Action Wrestling]] (TNA), which saw ''[[Impact! (TV series)|TNA Impact!]]'' premiere on Saturday, October 1, 2005.<ref>{{Cite news|url=http://slam.canoe.com/Slam/Wrestling/2005/09/28/1239124.html|archive-url=https://web.archive.org/web/20170724182525/http://slam.canoe.com/Slam/Wrestling/2005/09/28/1239124.html|url-status=dead|archive-date=July 24, 2017|title=Franchise ready for Spike|work=Canoe.com|access-date=2018-06-11}}</ref> Later in the month, The block debuted the video game news show ''[[GameTrailers TV with Geoff Keighley|Game Head]]'', hosted by [[Geoff Keighley]].

==== "Get More Action" ====
[[File:Spike.svg|thumb|200px|Spike's logo, used from May 9, 2006 to March 3, 2015]]
In 2005, Viacom conducted research which found that word-of-mouth knowledge narrowly perceived Spike TV's programming as being predominantly "[[Low culture|low-brow]],” violent, and reliant on [[sex appeal]]. These findings led Viacom to pursue a rebrand in an effort to clarify the network's focus. At its upfront presentations in 2006, Viacom unveiled a new logo for the channel (officially shortening its name to "Spike"), with the new slogan "Get More Action.” The new brand was described as being "authentic" and "unapologetically" masculine, and emphasizing [[Action fiction|action]] as a core genre of programming for the network. The new branding would launch alongside the premiere of ''[[Blade: The Series]]'' in June 2006. An aspect of the rebranding were themed [[Promo (media)|promos]] with integrated [[product placement]], such as "Men of Action" (which featured homages and parodies of "classic action moments").<ref>{{Cite news |title=For Spike TV, It's a Man's World |url=http://www.adweek.com/tv-video/spike-tv-its-mans-world-96489/ |archive-url=https://archive.today/20241103031640/https://www.adweek.com/convergent-tv/spike-tv-its-mans-world-96489/ |archive-date=2024-11-03 |access-date=January 15, 2018 |work=Adweek}}</ref> 

On September 5, 2006, Spike premiered the documentary film ''Metal of Honor: The Ironworkers of 9/11'' by filmmaker Rachel Maguire, which profiled the ironworkers' efforts in the attempts for rescue and recovery of the [[September 11 attacks]] at the [[World Trade Center site]]. The film proceeds through the ironworkers' dismantling of the fallen towers.<ref>{{cite web|url=https://movies.nytimes.com/2006/09/05/arts/television/05buil.html|title=Metal of Honor: Building on Ground Zero|last=Heffernan|first=Virginia|work=[[The New York Times]]|date=September 5, 2006|access-date=February 12, 2017}}</ref> On October 10, 2006, Spike aired the [[2006 Scream Awards|inaugural]] [[Scream Awards]], an awards show honoring [[Horror fiction|horror]], science fiction, fantasy and comic book-based entertainment.<ref name="bloody-disgusting_2023">{{Cite web |last=Vasquez Jr |first=Felix |date=22 March 2023 |title=The "Spike TV Scream Awards" Gave Horror Fans Their Own Oscars for Six Special Years |url=https://bloody-disgusting.com/editorials/3755598/spike-tv-scream-awards-gave-horror-fans-their-own-oscars-for-six-special-years |url-status=live |archive-url=https://web.archive.org/web/20230510233141/https://bloody-disgusting.com/editorials/3755598/spike-tv-scream-awards-gave-horror-fans-their-own-oscars-for-six-special-years |archive-date=10 May 2023 |access-date=13 August 2023 |work=Bloody Disgusting (www.bloody-disgusting.com) |language=en-US |df=dmy}}</ref> In January 2007, Spike premiered their first and only [[anime]] series ''[[Afro Samurai]]'', whose English-language cast featured actor [[Samuel L. Jackson]].<ref>{{cite news |date=February 27, 2006 |title=Funimation Acquires Afro Samurai |url=https://www.animenewsnetwork.com/news/2006-02-27/funimation-acquires-afro-samurai |url-status=live |archive-url=https://web.archive.org/web/20240915142947/https://www.animenewsnetwork.com/news/2006-02-27/funimation-acquires-afro-samurai |archive-date=September 15, 2024 |access-date=September 2, 2009 |work=[[Anime News Network]]}}</ref><ref>{{cite news |date=October 31, 2006 |title=Afro Samurai Hits Spike TV on January 4 |url=https://www.animenewsnetwork.com/news/2006-10-31/afro-samurai-hits-spike-tv-on-january-4 |url-status=live |archive-url=https://web.archive.org/web/20090210025929/http://www.animenewsnetwork.com/news/2006-10-31/afro-samurai-hits-spike-tv-on-january-4 |archive-date=February 10, 2009 |access-date=September 2, 2009 |work=[[Anime News Network]]}}</ref>

In October 2007, [[Kevin Kay]] was appointed network president after serving as executive vice president and general manager of the channel for the previous two years.<ref>{{cite news|author=John Dempsey|title=New Prexy For Spike TV|publisher=Daily Variety|page=4|date=October 10, 2007}}</ref> The post had been vacant since December 2006.<ref>{{cite web|title=Spike TV Names Kevin Kay President – TVWeek|url=http://www.tvweek.com/news/2007/10/spike_tv_names_kevin_kay_presi.php|url-status=live|archive-url=https://web.archive.org/web/20071011190522/http://www.tvweek.com/news/2007/10/spike_tv_names_kevin_kay_presi.php|archive-date=11 October 2007|access-date=June 6, 2015}}</ref> In 2008, the network premiered ''DEA'', a reality series based on the [[Drug Enforcement Administration]].<ref>{{cite web|title=Spike TV Orders DEA Reality Show|url=http://www.broadcastingcable.com/article/CA6519461.html?rssid=193|last=Weprin|first=Alex|date=January 10, 2008|work=[[Broadcasting & Cable]]|url-status=live|archive-url=https://web.archive.org/web/20121004064309/http://www.broadcastingcable.com/article/111922-Spike_TV_Orders_DEA_Reality_Show.php|archive-date=4 October 2012|access-date=February 12, 2017}}</ref>

On April 7, 2008, Spike acquired cable syndication rights for the sitcom ''[[Married... with Children]]''.<ref>{{cite news|last=Weprin|first=Alex|date=April 7, 2008|title=Spike TV Acquires Married...With Children|work=Broadcasting & Cable|url=http://www.broadcastingcable.com/article/CA6548537.html?rssid=193|url-status=live|access-date=April 8, 2008|archive-url=https://web.archive.org/web/20090506102039/http://www.broadcastingcable.com/article/CA6548537.html?rssid=193|archive-date=6 May 2009}}</ref> And five new unscripted shows were also picked up for the channel's Summer 2008 lineup, including ''[[1000 Ways to Die]]''.<ref>{{cite web|title=Spike TV Picks Up Five Unscripted Series|url=http://www.broadcastingcable.com/article/CA6558935.html?rssid=193|last=Weprin|first=Alex|date=May 8, 2008|work=Broadcasting & Cable|url-status=live|archive-url=https://web.archive.org/web/20090506102329/http://www.broadcastingcable.com/article/CA6558935.html?rssid=193|archive-date=6 May 2009|access-date=May 8, 2008}}</ref>

In the fall of 2009, Spike broadcast live Australian [[rugby league]] semifinal games from the [[National Rugby League]] and also showed the grand final, as part of efforts by [[David Niu]] to bring the [[American National Rugby League|National Rugby League USA]] to the United States.<ref>{{cite web|title=Spike TV Brings Rugby To America|url=http://www.spike.com/blog/spike-tv-brings/86142|date=September 2, 2009|work=Spike.com|url-status=live|archive-url=https://web.archive.org/web/20090906093956/http://www.spike.com/blog/spike-tv-brings/86142|archive-date=6 September 2009|access-date=June 6, 2015}}</ref><ref>{{cite web|url=http://www.pressofatlanticcity.com/news/press/cape_may/article_b0a124ce-0e45-5f9a-b6a3-35b91f906e51.html|title=New league hopes to popularize rugby in U.S.|work=pressofAtlanticCity.com|date=2 August 2009 |access-date=June 6, 2015}}</ref> On June 1, 2010, Spike launched into the first crowd-sourced pilot episode contest with [[Scripped]], a web-based screenwriting community.<ref>{{cite news|date=June 1, 2010|title=Scripped.com Announces Script Competition With Spike TV|work=Marketwire|url=http://www.marketwire.com/press-release/Scrippedcom-Announces-Script-Competition-With-Spike-TV-NYSE-VIA-1268723.htm|url-status=live|access-date=June 21, 2010|archive-url=https://web.archive.org/web/20100626005529/http://www.marketwire.com/press-release/Scrippedcom-Announces-Script-Competition-With-Spike-TV-NYSE-VIA-1268723.htm|archive-date=26 June 2010}}</ref>

==== "Get Real" ====
In January 2011, Spike ordered two new [[reality television]] shows, ''[[Bar Rescue]]'' and ''[[Repo Games]]''.<ref>{{Cite web |last=Morabito |first=Andrea |title=Spike Orders Two New Reality Series |url=https://www.broadcastingcable.com/news/spike-orders-two-new-reality-series-37396 |access-date=2019-08-30 |website=Broadcasting & Cable|date=31 January 2011 }}</ref> During Viacom's upfronts presentation that May, it was announced that Spike would undergo a brand repositioning, with a larger focus on reality programming and a broader audience of males in the [[key demographic]]. The changes were intended to pivot Spike's brand in a more mature direction, which were described as an aim to be less like ''[[Maxim (magazine)|Maxim]]'' magazine and more like ''[[Esquire (magazine)|Esquire]]''.<ref name=":2" /> A promotional campaign emphasized [[adversity]] as a common theme in Spike's programming.<ref>{{Cite web|url=https://www.broadcastingcable.com/news/ink-spike-hopes-tomaster-reality-broaden-audience-38927|title=With Ink, Spike Hopes to Master Reality, Broaden Audience|last=Morabito|first=Andrea|website=Broadcasting & Cable|date=9 January 2012 |access-date=2019-08-30}}</ref><ref>{{Cite web|url=https://www.broadcastingcable.com/news/spike-picks-six-unscripted-pilots-37914|title=Spike Picks Up Six Unscripted Pilots|last=Morabito|first=Andrea|website=Broadcasting & Cable|date=11 May 2011 |access-date=2019-08-30}}</ref><ref name=":2">{{Cite news|url=https://www.nytimes.com/2011/03/29/business/media/29adco.html|title=Spike Pursues an Older and More Female Audience|last=Elliott|first=Stuart|date=2011-03-28|work=The New York Times|access-date=2019-08-30|issn=0362-4331}}</ref>

The following year, Spike ordered the new series ''Rat Bastards'' (a series following a [[pest control]] business in Mississippi), ''[[Tattoo Nightmares]]'', along with a revival of ''[[World's Wildest Police Videos]],''<ref>{{Cite web |last1=Levine |first1=Stuart |date=2012-01-30 |title=Spike orders three new series |url=https://variety.com/2012/tv/news/spike-orders-three-new-series-1118049465/ |access-date=2022-06-21 |website=Variety |language=en-US}}</ref> and ''Full Bounty''—a [[bounty hunting]] reality series that was later revealed to actually be a third season of ''The Joe Schmo Show''.<ref name=":3" /> In 2013, [[Bellator MMA]] made its network debut with the premiere of its [[Bellator MMA: Season Eight|eighth season]]; the now Viacom-owned [[mixed martial arts]] promotion previously aired on sibling channel [[MTV2]].<ref>{{Cite news|url=https://www.usatoday.com/story/sports/mma/2013/01/17/spike-tv-hopes-to-propel-newest-mma-partner-bellator/1842433/|title=Spike TV bets on propelling newest MMA partner Bellator|work=USA Today|access-date=2018-06-27}}</ref><ref>{{Cite news|url=https://www.mmafighting.com/2013/6/11/4419838/bellators-new-time-slot-in-fall-will-be-friday-nights|title=Spike announces Bellator for Fridays in fall|work=MMA Fighting|access-date=2018-06-27}}</ref> Later that year, [[Fox Broadcasting Company|Fox]] reality series ''[[Cops (TV program)|Cops]]'' moved to Spike beginning September 14.<ref>{{cite press release|url=http://thefutoncritic.com/news/2013/08/26/cops-moves-to-spike-tv-saturday-september-14-at-800pm-404410/20130826spiketv01/|title="Cops" Moves to Spike TV Saturday, September 14 at 8:00PM|work=The Futon Critic|date=August 26, 2013}}</ref> In the fall, [[kickboxing]] promotion [[Glory (kickboxing)|Glory]] made its network debut with [[Glory 11: Chicago]].<ref>{{cite web|url=http://www.mmafighting.com/2013/6/27/4470514/glory-spike-sign-multi-year-broadcasting-deal |title=GLORY, Spike sign multi-year broadcasting deal |date=27 June 2013 |publisher=MMA Fighting |access-date=April 8, 2014}}</ref> This was not Spike's first time broadcasting a kickboxing event as, in 2012, they partnered with [[K-1]] to broadcast several events on their website.<ref>{{cite press release|title=Spike TV And K-1, World's Premier Kickboxing Promotion, Agree To Multi-Platform Partnership|website=Spike.com|date=August 20, 2012|url=http://www.spike.com/press/2012/08/20/spike-tv-and-k-1-worlds-premier-kickboxing-promotion-agree-to-multi-platform-partnership/|access-date=May 12, 2014}}</ref> The end of the year saw the ''Video Game Awards'' revamped and become known as VGX.<ref name="2013VGX">{{cite web|url=http://www.polygon.com/2013/11/15/5107808/spike-video-game-awards-vgx-2013-date|title=Spike Video Game Awards renamed VGX, set for Dec. 7|date=November 15, 2013|author=Samit Sarkar|website=[[Polygon (website)|Polygon]] |access-date=November 15, 2013}}</ref>

At the end of the year, ''Impact Wrestling'' would air its last episode on Spike on December 24, 2014, before moving to [[Destination America]] in 2015.<ref name=deadline-tnadiscovery>{{cite web|title=Discovery's Destination America Adds TNA Impact Wrestling To Lineup|url=https://deadline.com/2014/11/discovery-destination-america-total-nonstop-action-impact-tna-wrestling-1201289194/|website=[[Deadline Hollywood]]|date=19 November 2014 |access-date=November 20, 2014}}</ref> Spike also announced that they would drop their video game award show;<ref name="tga 2014">{{cite web|last1=Takahashi|first1=Dean|title=Geoff Keighley unveils The Game Awards 2014 to replace the VGAs|url=https://venturebeat.com/2014/11/10/geoff-keighley-unveils-the-game-awards-2014-to-replace-the-vgas/|website=Venture Beat|date=10 November 2014 |access-date=November 29, 2014}}</ref> Geoff Keighley would go on to create his own award show in the form of ''[[The Game Awards]]''. In January 2015, following a similar deal made by [[NBC Sports|NBC]], Spike announced they would air monthly fight cards by the ''Haymon Boxing''-created "[[Premier Boxing Champions]].”<ref>{{cite web|title=Spike Gets In The Ring With Premier Boxing Champions|url=http://www.spike.com/articles/lazzcp/premier-boxing-champions-spike-gets-in-the-ring-with-premier-boxing-champions|date=January 22, 2015|work=Spike.com|url-status=live|archive-url=https://web.archive.org/web/20150126050234/http://www.spike.com/articles/lazzcp/premier-boxing-champions-spike-gets-in-the-ring-with-premier-boxing-champions|archive-date=26 January 2015|access-date=January 24, 2015}}</ref><ref>{{cite web|url=http://bleacherreport.com/articles/2339217-premier-boxing-champions-start-date-tv-schedule-fighters-for-spike-tv-series|title=Premier Boxing Champions: Start Date, TV Schedule, Fighters for Spike TV Series |work=Bleacher Report|date=January 22, 2015|access-date=January 24, 2015}}</ref><ref>{{cite web|title=Spike TV to begin airing monthly PBC fights|date=22 January 2015 |url=http://www.premierboxingchampions.com/article/spike-tv-begin-airing-monthly-pbc-fights|access-date=January 24, 2015}}</ref>

==== "The Ones to Watch" ====
[[File:Spike logo 2015.svg|thumb|The final Spike logo used from March 3, 2015 to January 18, 2018. Currently used by the collection of Pluto TV channels of the same name.]]
During its upfronts on March 3, 2015, Spike featured a new logo and tagline, "The Ones to Watch".<ref>{{cite web|title=Juniper Jones Creates New On-Air Identity For Spike|url=http://cgnews.com/15861/juniper-jones-creates-new-air-identity-spike/|work=CG News|date=10 March 2015 |url-status=live|archive-url=https://web.archive.org/web/20150402112443/http://cgnews.com/15861/juniper-jones-creates-new-air-identity-spike/|archive-date=2 April 2015|access-date=March 16, 2015}}</ref> The re-branding aimed to make the channel more inclusive to women, emphasizing a focus on "big talent, engaging shows and hits that get people talking" and further expansions into scripted series. Alongside the miniseries ''[[Tut (miniseries)|Tut]]'' and the announcement of an expanded episode order for the series ''[[Lip Sync Battle]]'' (a spin-off of a segment from ''[[Late Night with Jimmy Fallon]]''), Spike announced an output deal with [[Dwayne Johnson]]'s Seven Bucks Productions for a series of specials, ''Emergency Broadcast'', an original drama co-created by [[Max Brooks]], and ''Sweat Inc.'', a fitness-oriented reality series hosted by [[Jillian Michaels]].<ref name=nybj-sweatinc>{{cite news |title=New Jillian Michaels show is part 'Shark Tank' part 'American Idol' |url=http://www.bizjournals.com/newyork/news/2015/08/27/new-jillian-michaels-show-is-part-shark-tank-part.html |access-date=October 12, 2015 |work=New York Business Journal}}</ref><ref name=thr-onestowatch>{{cite web |title=Spike TV Rebrands, Inks Deal With Dwayne Johnson |url=https://www.hollywoodreporter.com/live-feed/spike-tv-rebrands-inks-deal-778969 |work=[[The Hollywood Reporter]] |date=3 March 2015 |access-date=March 3, 2015}}</ref><ref name=adweek-2015rebrand>{{cite web |title=Guy-Centric Spike Network Hopes Scripted Shows Like Tut Will Entice Female Viewers |url=http://www.adweek.com/news/television/guy-centric-spike-network-hopes-scripted-shows-tut-will-entice-female-viewers-163253 |work=Ad Week |date=3 March 2015 |access-date=March 3, 2015}}</ref>