Editing Pioneer Zephyr (section)

==Zephyr as cultural phenomenon==
==="Silver Streak" film===
{{main article|The Silver Streak}}
[[File:The Silver Streak 2.jpg|thumb|The [[film poster]] for ''The Silver Streak'']]

Press publicity had apparently first coined the term "Silver Streak". The ''Pioneer Zephyr'''s famous Denver-Chicago dash served as the inspiration for the 1934 film ''[[The Silver Streak]]'' starring [[Charles Starrett]].{{sfn|Johnston|Welsh|Schafer|2001|p=16}}{{sfn|Zimmermann|2004|p=40}} In that story, the crew was racing to the [[Boulder Dam]] construction site with an [[Negative pressure ventilator|iron lung]], with only moments to spare. The original ''Zephyr'' trainset was used for the exterior shots in the film, while interior scenes were filmed on a soundstage in [[Hollywood, California|Hollywood]]. For the film, the "Burlington Route" nameplate on the train's nose was replaced with one that read "Silver Streak".

===Zephyr tributes in advertising, commercial products, and sports===
With Zephyr-mania sweeping the country, tributes turned up in the names of everything from sports teams to commercial products. In 1934, Father Becker, principal of the [[St. Mary Catholic High School (Neenah, Wisconsin)|St. Mary Catholic High School]] in Menasha, Wisconsin, was so inspired by the dawn-to-dusk run that he chose "Zephyrs" as the mascot for the school. In Galesburg, Illinois, which is 162 rail miles from Chicago, the local high school named all its athletic teams the "[[Galesburg High School#Sports|Galesburg Silver Streaks]]" in honor of the train. In 1935, the [[King Musical Instruments|H. N. White Company]] changed the name of its top-line [[saxophones]] to "King Zephyr." [[Ford Motor Company|Ford]] introduced the [[Lincoln-Zephyr]] with the 1936 model year. [[Northwest Airlines]]' promotional materials from the late 1930s referred to their fleet of airliners as "Sky Zephyrs."<ref name="Northwest timetable">{{cite web |title=Northwest Airlines timetable, 1939 |url=http://www.timetableimages.com/ttimages/nw/nw3903/nw3903-1.jpg |website=timetableimages.com |access-date=10 June 2019 |archive-date=December 5, 2019 |archive-url=https://web.archive.org/web/20191205004115/http://www.timetableimages.com/ttimages/nw/nw3903/nw3903-1.jpg |url-status=live }}</ref> If advertisers could find a way to cash in on Zephyr-mania, they did.