Editing Point-and-shoot camera (section)

== Sales decline ==
[[File:Point-and-shoot-camera.JPG|upright|thumb|Point-and-shoot digital camera using [[live preview]] for a picture in a church in Norway]]
According to the NPD Group, up to end of November 2011 point-and-shoot cameras took 44 percent of photos, down from 52 percent in 2010, while camera-equipped [[smartphone]]s took 27 percent of photos in 2011, up from 17 percent. Unit total sales of all types of point-and-shoot cameras declined by 17 percent year on year, but increased by 16 percent for cameras having optical [[Superzoom|zoom greater than 10x]].<ref>{{cite web |url=http://gigaom.com/2011/12/22/smartphones-killing-point-and-shoots-now-take-almost-13-of-photos/
 |title=Smartphones killing point-and-shoots, now take almost 1/3 of photos
 |date=22 December 2011}}</ref>
At the end of 2012, more than one brand offered point-and-shoot cameras with 24x optical superzoom<ref>{{cite web |url=http://www.ephotozine.com/article/top-10-best-pocket-zoom-digital-cameras-19720
 |title=Top 10 Best Pocket Zoom Digital Cameras |date=26 November 2012}}</ref> as compensation of sales decline and in later years longer zooms became commonplace. Concurrently with rising sales of smartphones, the sales of more advanced cameras like SLRs have also increased, at the expense of point-and-shoot.<ref>{{Cite news|url=https://www.nytimes.com/2010/12/04/technology/04camera.html|title = In Smartphone Era, Point-and-Shoots Stay Home|newspaper = The New York Times|date = 3 December 2010|last1 = Grobart|first1 = Sam}}</ref>

Point-and-shoot camera sales dropped by about 40 percent in 2013, particularly for inexpensive cameras.  Fujifilm and Olympus stopped development of low-end point-and-shoot cameras and focused on mid and high-end cameras at higher prices.<ref>{{cite web |url=http://www.japantimes.co.jp/news/2013/12/30/business/mirrorless-cameras-offer-glimmer-of-hope-to-makers/ |title=Mirrorless cameras offer glimmer of hope to makers 
|author = Reiji Yoshida
|date = 30 December 2013
|access-date=31 December 2013}}</ref>

Shipment dropped to 12 million units in 2016, only one-tenth of the peak reached in 2008.<ref>{{cite news|title=Ricoh may close shutter on personal camera business
 |url=http://asia.nikkei.com/Business/Companies/Ricoh-may-close-shutter-on-personal-camera-business
 |access-date=12 April 2017|work=Nikkei Asian Review|date=12 April 2017}}</ref>