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==Embargoes== If a press release is distributed before the information is intended to be released to the public it is considered [[Embargo (journalism)|embargoed]]. An embargo requests that news organizations not report the story until a specified date or time. Unless the journalist has signed a legally binding [[non-disclosure agreement]] agreeing to honor the embargo in advance, the journalist has no legal obligation to withhold the information. However, violating the embargo risks damaging their relationship with the issuing organization and their reputation as a writer or journalist. News organizations are sometimes [[blacklist]]ed after breaking an embargo.<ref>{{Cite web|url=https://mashable.com/2014/11/13/who-buzzfeed-ban/|title=WHO mistakenly forwards email to BuzzFeed saying 'BuzzFeed is banned'|first=Brian|last=Ries|website=Mashable|date=13 November 2014|access-date=2 May 2019|archive-date=4 March 2021|archive-url=https://web.archive.org/web/20210304032324/https://mashable.com/2014/11/13/who-buzzfeed-ban/|url-status=live}}</ref> Publicists are often encouraged to only share embargoed information with journalists they have an established relationship with and/or are willing to commit to withholding the information until a predesignated time.
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