Editing Private label (section)

==In finance==
A '''private-label credit card''' (PLCC) is a type of credit card that can only be used at a specific company or chain of companies. Since this is virtually always a retail business, they are also called '''store cards'''.<ref name="Investopedia_PLCC">{{Cite web | first=Julia | last=Kagan | title=Guide to Store Credit Cards | url=https://www.investopedia.com/terms/p/private-label-credit.asp | website=Investopedia | archive-url=https://web.archive.org/web/20220426045203/https://www.investopedia.com/terms/p/private-label-credit.asp | archive-date=26 April 2022 | url-status=live}}</ref><ref>{{Cite web | first1=Lee | last1=Huffman | first2=Dia | last2=Adams | title=What's The Difference Between A Store Card And A Credit Card? | url=https://www.forbes.com/advisor/credit-cards/whats-the-difference-between-a-store-card-and-a-credit-card/ | website=Forbes | date=3 January 2021 | archive-url=https://web.archive.org/web/20210510050439/https://www.forbes.com/advisor/credit-cards/whats-the-difference-between-a-store-card-and-a-credit-card/ | archive-date=10 May 2021 | url-status=live}}</ref> The retailer partners with a bank that issues the cards, funds the credits, and collects payments from customers. The cards themselves are branded with the logo of the store, but not the bank.<ref>{{Cite web | first=Latoya | last=Irby | title=What Is a Private Label Credit Card? | url=https://www.thebalance.com/what-is-a-private-label-credit-card-5188474 | website=[[The Balance (website)|The Balance]] | date=9 June 2021 | archive-url=https://web.archive.org/web/20220316195900/https://www.thebalance.com/what-is-a-private-label-credit-card-5188474 | archive-date=16 March 2022 | url-status=live}}</ref> Examples are the [[Target Corporation|Target]] Circle Card (formerly Target RedCard) (issued by [[TD Bank, N.A.]]),<ref>{{Cite web | title=Target REDcard | url=https://money.usnews.com/credit-cards/td-bank/target-redcard | website=[[U.S. News & World Report]] | archive-url=https://web.archive.org/web/20220207141514/https://money.usnews.com/credit-cards/td-bank/target-redcard | archive-date=7 February 2022 | url-status=live}}</ref> the [[Walmart]] Reward Card (issued by [[Capital One]]),<ref>{{Cite web | first=Holly D. | last=Johnson | title=Walmart Rewards Card Review | url= https://www.thebalance.com/walmart-credit-card-review-4768192 | website=The Balance | archive-url=https://web.archive.org/web/20210416144239/https://www.thebalance.com/walmart-credit-card-review-4768192 | archive-date=16 April 2021 | url-status=live}}</ref> and the [[Amazon (company)|Amazon]] Store Card (issued by [[Synchrony Bank]]).<ref>{{Cite web | first=Brendan | last=Harkness | title=Review of the Amazon.com Store Card | url=https://www.creditcardinsider.com/reviews/amazon-com-store-card-review/ | website=Credit Card Insider | date=6 January 2020 | archive-url=https://web.archive.org/web/20200926090439/https://www.creditcardinsider.com/reviews/amazon-com-store-card-review/ | archive-date=26 September 2020 | url-status=dead}}</ref> PLCCs also do not carry the logo of the [[payment network]] (e.g. [[Visa Inc.|Visa]] or [[Mastercard]]), but they do use that network for transactions.<ref name="Investopedia_PLCC" />

Private-label store credit cards are sometimes compared to but not the same as [[co-branded credit cards]]. These cards usually feature the payment network logo, and sometimes the bank's logo.<ref>{{Cite web | author=kyle | title=Private Label vs Co Branded Credit Cards: What Is The Difference? | url=https://viatravelers.com/private-label-vs-co-branded-credit-cards/ | website=Via Travelers | date=25 February 2022 | archive-url=https://web.archive.org/web/20220303142636/https://viatravelers.com/private-label-vs-co-branded-credit-cards/ | archive-date=3 March 2022 | url-status=live}}</ref> Unlike PLCCs, co-branded cards work like 'normal' credit cards, usable at any place where that type of card is accepted.<ref>{{Cite web | first=Elizabeth | last=Gravier | title=How co-branded credit cards work and the 5 most unique ones we found | url=https://www.cnbc.com/select/co-branded-credit-cards/ | website=[[CNBC]] | archive-url=https://web.archive.org/web/20200604013243/https://www.cnbc.com/select/co-branded-credit-cards/ | archive-date=4 June 2020 | url-status=live | quote=Like a store card or a loyalty card, using a co-branded card lets you access discounts and special deals. However, since the card is backed by a major issuer and/or network, you can use it anywhere that type of card is accepted.}}</ref> For instance, warehouse chain [[Nordstrom]] offers a Nordstrom Store Card (private label) and a Nordstrom Credit Card (co-branded), both issued by [[TD Bank, N.A.]] and using Visa's network.<ref name="Investopedia_PLCC" />