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Quorn
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==Products== Quorn is sold in ready-to-cook forms, such as cubes and a form resembling [[Ground meat|minced meat]]. The company later introduced a range of chilled vegetarian meals, including pizzas, lasagne, cottage pie, and products resembling sliced meat, hot dogs, and burgers.<ref>{{cite web | title = Quorn product range | website = Quorn.co.uk | url = http://www.quorn.co.uk/range | access-date = 26 July 2013 | url-status = dead | archive-url = https://web.archive.org/web/20130330163518/http://www.quorn.co.uk/range | archive-date = 30 March 2013 | df = dmy-all }}</ref> By 2005, Quorn enjoyed around 60% of the meat-replacement food market in the UK, with annual sales of around Β£95 million.<ref name= independent050607 /><ref name="yorkpost" /> By 2006, it was available in stores in the UK; Europe (Belgium, Denmark, Ireland, Netherlands, Sweden and Switzerland); and North America (Canada and United States). Since June 2010, it has been available in Australia.<ref>{{cite web | title = Quorn in Australia group | website = Facebook.com | url = https://www.facebook.com/group.php?v=wall&gid=43680605908 }}</ref><ref>{{cite web | title = Quorn launch in Australia | url = http://foodie-central.blogspot.com/2010/05/quorn-product-launch.html | website= Foodie Central | access-date = 17 May 2010 | archive-url = https://web.archive.org/web/20170704184413/http://foodie-central.blogspot.com/2010/05/quorn-product-launch.html | archive-date = 4 July 2017 | url-status = dead | df = dmy-all }}</ref> In May 2012, Quorn Foods opened the German website quorn.de to relaunch Quorn in Germany. After its producer switched to using [[free-range eggs]] as an ingredient, the [[Vegetarian Society]] gave the product its seal of approval.<ref name= "Vegetarian Society">{{cite web|title=Soya & mycoprotein information sheet| website= vegsoc.org |publisher= Vegetarian Society |url= http://www.vegsoc.org/info/soya.html |access-date=20 May 2006 |url-status=dead |archive-url= https://web.archive.org/web/20060428161607/http://www.vegsoc.org/info/soya.html |archive-date=28 April 2006}}</ref> In 2004, [[McDonald's]] introduced a Quorn-branded burger bearing the seal of approval of the Vegetarian Society.<ref>{{cite web | title = Quorn timeline | publisher = Quorn UK | website = quorn.co.uk | url = http://www.quorn.co.uk/cmpage.aspx?pageid=53 | access-date = 20 May 2006 | url-status = dead | archive-url = https://web.archive.org/web/20051224082329/http://www.quorn.co.uk/cmpage.aspx?pageid=53 | archive-date = 24 December 2005 | df = dmy-all }}</ref><ref>{{cite news | url = http://news.bbc.co.uk/1/hi/england/manchester/3707120.stm | title = Vegetarian group backs McDonalds | work = [[BBC News Online]] | date = 1 October 2004 | access-date = 20 May 2006 | url-status = dead | archive-url = https://web.archive.org/web/20070107142846/http://news.bbc.co.uk/1/hi/england/manchester/3707120.stm | archive-date = 7 January 2007 }}</ref> However, as of 2009, the Quorn burgers were no longer available at any McDonald's restaurant in the UK, and the [[McPlant]] was made using [[Beyond Meat]]. In 2011, Quorn Foods launched a vegan burger into the United States market, using potato protein as a binder instead of egg albumen, to confer vegan status.<ref>{{cite web | title=COK Success: Quorn Launches First Vegan Product! | website = cok.net | publisher=Compassion Over Killing | url= http://www.cok.net/blog/2011/12/cok-success-quorn-launches-first-vegan-product | access-date=18 December 2011 | url-status=dead | archive-url= https://web.archive.org/web/20131005080357/http://www.cok.net/blog/2011/12/cok-success-quorn-launches-first-vegan-product/ | archive-date=5 October 2013 }}</ref> According to Quorn's website, by 2020, a number of Quorn items were available in United States markets, many of which are vegan. They also have gluten-free options. As of 2014, it was reported that most consumers of Quorn are meat eaters rather than [[vegetarianism|vegetarians]].<ref name=TessRiley>{{cite web| url= https://www.theguardian.com/sustainable-business/food-blog/2014/oct/15/vegan-vegetarian-diet-beef-fishless-filets-meat-substitutes-rise|title=From vegan beef to fishless filets: meat substitutes are on the rise|work=The Guardian|date=15 October 2014|first=Tess|last=Riley|access-date=16 December 2016| archive-url=https://web.archive.org/web/20170213170033/https://www.theguardian.com/sustainable-business/food-blog/2014/oct/15/vegan-vegetarian-diet-beef-fishless-filets-meat-substitutes-rise|archive-date=13 February 2017|url-status=live|df=dmy-all}}</ref> As of 2018, the market for Quorn products was said to be increasing worldwide and the company expects further growth.<ref>{{cite news | url = https://www.bbc.co.uk/news/business-40686484 | title = Quorn booms as 'flexitarians' increase | work = BBC News | access-date = 21 July 2018 | archive-url = https://web.archive.org/web/20180124022220/http://www.bbc.co.uk/news/business-40686484 | archive-date = 24 January 2018 | url-status = live | df = dmy-all}}{{Obsolete source|date=May 2024}}</ref><ref>{{cite news | url = https://www.theguardian.com/lifeandstyle/2018/feb/12/quorn-revolution-rise-ultra-processed-fake-meat | title = The Quorn revolution: the rise of ultra-processed fake meat | newspaper = The Guardian | access-date = 13 February 2018 | archive-url = https://web.archive.org/web/20180213141628/https://www.theguardian.com/lifeandstyle/2018/feb/12/quorn-revolution-rise-ultra-processed-fake-meat | archive-date = 13 February 2018 | url-status = live | df = dmy-all}}{{Obsolete source|date=May 2024}}</ref> However, six years on parent Monde Nissin is bleeding heavily on its investments on Quorn to the total tune so far of 40 billion [[Philippine peso|Philippine pesos]] (equivalent to US$690 million).<ref name="ph.merkado-barkada-dissing-quorn">https://mailchi.mp/97bc55e333d0/monde-nissin-taking-another-massive-quorn-write-down{{rs|date=March 2025}}</ref>
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