Editing RC Cola (section)

==Advertising campaigns==
{{More citations needed|section|date=April 2008}}
[[File:Jersey Shore, PA (3873481401).jpg|thumb|right|A sign in [[Jersey Shore, Pennsylvania]]]]
[[File:Louisville, Georgia Commercial Historic District (35).jpg|right|thumb|Chero-Cola advertisement]]

The RC Cola brand has been marketed through many campaigns. In the 1930s, Alex Osborn, with [[BBDO]], made an ad campaign, including the slogan "The season's best."

In 1940, a publicity campaign was run, which saw Hollywood celebrities, next to the slogan "Best By Taste Test". Actress [[Lizabeth Scott]] as the face, next to the slogan "RC tastes best, says Lizabeth Scott".

In 1966, Royal Crown Cola collaborated with Jim Henson on an ad campaign for Royal Crown Cola which featured two birds called Sour Bird (performed by [[Jim Henson]]) and Nutty Bird (performed by Henson and assisted by [[Frank Oz]]) to promote the drinks. Nutty Bird would promote Royal Crown Cola by touting its benefits.<ref>{{cite web| url= https://www.youtube.com/watch?v=jtId1k-sYfo |archive-url= https://ghostarchive.org/varchive/youtube/20211211/jtId1k-sYfo |archive-date=2021-12-11 |url-status=live |title=Jim Henson RC Commercial |via=YouTube |access-date= September 15, 2012}}{{cbignore}}</ref> The puppet for Nutty Bird was designed by Jim Henson and built by [[Don Sahlin]]. Sour Bird appeared on ''[[The Ed Sullivan Show]]'' with the Rock and Roll Monster.

[[Nancy Sinatra]] was featured in two Royal Crown Cola commercials in her one-hour TV special, ''[[Movin' With Nancy]]'', which featured various singers and [[David Winters (choreographer)|David Winters]] choreography<ref>{{cite web |url= https://www.imdb.com/name/nm0935916/awards |title= David Winters |website= IMDb.com |access-date= November 6, 2017 |archive-date= April 23, 2023 |archive-url= https://web.archive.org/web/20230423111523/https://www.imdb.com/name/nm0200597/awards |url-status= live }}</ref> in December 1967. She sang, "It's a mad, mad, mad Cola...RC the one with the mad, mad taste!...RC!"<ref>{{cite web| url= https://www.youtube.com/watch?v=gbkoeJ7BVsI | archive-url= https://ghostarchive.org/varchive/youtube/20211211/gbkoeJ7BVsI| archive-date=2021-12-11 |url-status=live |title=Nancy Sinatra RC Cola Ad |via= YouTube |access-date= September 15, 2012}}{{cbignore}}</ref> The company was the official sponsor of [[New York Mets]] on and off at times from the team's inception in 1962 until the early 1990s. A television commercial in the New York area featured [[Tom Seaver]], New York Mets pitcher, and his wife, Nancy, dancing on top of a dugout at [[Shea Stadium]] and singing the tune from the Sinatra campaign. 

RC sponsored two Porsche 917/10 Can-Am race cars during the 1972–73 season. In the mid-1970s, Royal Crown ran the "Me & My RC" advertisements.<ref>{{cite web| url= https://www.youtube.com/watch?v=Wm_LmlFeNnM | archive-url= https://ghostarchive.org/varchive/youtube/20211211/Wm_LmlFeNnM | archive-date=2021-12-11 | url-status=live|title= Me and My RC Commercial |via=YouTube| access-date= September 15, 2012}}{{cbignore}}</ref> Others featured people in scenic outdoor locations. [[Louise Mandrell]] sang the [[jingle]] "Me and my RC / Me and my RC /'Cause what's good enough / For other folks / Ain't good enough for Me and My RC..." 

[[File:RC Cola ad in Margilan, Uzbekistan.png|thumb|An ad for RC Cola in Margilan, Uzbekistan]]

RC was introduced to Israel in 1995 with the slogan "RC: Just like in America!" During the [[Cola Wars]] of the 1980s, RC used the 'Decide for yourself' campaign and would remind people 'There's more to your life than Coke and Pepsi."

In the Philippines, RC Cola released advertisements with artists popular in the country. In 2009, these had [[Maja Salvador]] and [[Kim Bum]] as celebrity endorsers.<ref>{{cite web |url=https://www.allkpop.com/article/2009/09/kim-bum-arrives-in-philippines-for-cf-filming |title=Kim Bum And Maja Salvador For RC Cola CF |work=allkpop |access-date=December 9, 2019 |archive-date=December 9, 2019 |archive-url=https://web.archive.org/web/20191209080146/https://www.allkpop.com/article/2009/09/kim-bum-arrives-in-philippines-for-cf-filming |url-status=live }}</ref> The Philippine marketing of the brand also painted the front of [[sari-sari store]]s with slogans like "RC ng (insert municipality/city)" (RC of my [town/city]). In 2019, the advertisements tapped [[Joshua Garcia]] to be the year's celebrity endorser and launched the [https://www.youtube.com/watch?v=vCxQL5ju8_0 "RC ng Bayan"] campaign. In 2020, RC Cola had a campaign ''[[Basta (RC Cola advertisement)|Basta]]'', which featured a boy confronting his mother if he is adopted due to glasses embedded on his back. This campaign led to numerous awards such as a bronze award for Film at the [[Cannes Lions International Festival of Creativity|Cannes Lion]] 2021, a bronze award at the 2021 Asia Pacific Effie Awards for the Youth Marketing category, a silver award at the 2022 Asia Pacific Effie Awards for the Beverages, Non-Alcohol category and the Short Video Marketing category, and a bronze award for Film at the 2022 [[Clio Awards]].<ref>{{cite web |url=https://www.adobomagazine.com/awards/awards-gigils-rc-cola-family-wins-a-bronze-film-lions-at-cannes/ |title=Awards: GIGIL's RC Cola 'Family' wins a Bronze Film Lions at Cannes |website=adobomagazine.com |date=June 29, 2021 |access-date=January 9, 2023 |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108161658/https://www.adobomagazine.com/awards/awards-gigils-rc-cola-family-wins-a-bronze-film-lions-at-cannes/ |url-status=live }}</ref><ref>{{cite web |url=https://www.wheninmanila.com/local-ad-agency-gigil-wins-3rd-year-in-a-row-at-asia-pacific-awards-for-marketing/ |title=Local Ad Agency Gigil Wins 3rd Year in a Row at Asia Pacific Awards for Marketing |website=wheninmanila.com |date=October 25, 2022 |access-date=January 9, 2023 |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108165322/https://www.wheninmanila.com/local-ad-agency-gigil-wins-3rd-year-in-a-row-at-asia-pacific-awards-for-marketing/ |url-status=live }}</ref><ref>{{cite web |url=https://mb.com.ph/2022/04/23/gigil-agency-wins-a-bronze-in-2022-clio-awards/ |title=GIGIL Agency wins a bronze in 2022 Clio Awards |website=mb.com.ph |date=April 23, 2022 |access-date=January 9, 2023 |archive-date=January 8, 2023 |archive-url=https://web.archive.org/web/20230108171710/https://mb.com.ph/2022/04/23/gigil-agency-wins-a-bronze-in-2022-clio-awards/ |url-status=live }}</ref>

[[Andretti Autosport]] driver [[Marco Andretti]] had RC Cola as his primary sponsor during the 2012 and 2013 [[IndyCar Series]].

In 2022, RC Cola launched its WHY NOT? campaign, featuring three adults who upon taking a sip of RC Cola, would be transported to a world filled with endless imagination.