Editing Reader's Digest (section)

==Direct marketing==
RDA offers many mail-order products included with "[[sweepstakes]]" or contests. US ''Reader's Digest'' and the company's other US magazines do not use sweepstakes in their direct-mail promotions. A notable shift to electronic direct marketing has been undertaken by the company to adapt to shifting media landscape.<ref>Milidragovic, Visnja (April 13, 2012). [http://summit.sfu.ca/item/12211 "From direct marketing tool to digital niche product: a Reader's Digest Sweepstakes case study"] ''SFU''.</ref>  In the mid-20th century, phonograph [[album|record albums]] of popular [[classical music|classical]] and [[easy listening|easy-listening]] music, bearing the magazine's name, were sold by mail. ''Reader's Digest'' also partnered with [[RCA]] to offer a mail-order music club which offered discount pricing on vinyl records.<ref>{{Cite web |title=21 Jan 1962, 36 - The Altus Times-Democrat at Newspapers.com |url=https://www.newspapers.com/image/631969676/?terms=%22Reader%27s%20Digest%22%20+%20rca&match=1 |access-date=2022-09-10 |website=Newspapers.com |url-access=subscription}}</ref><ref>{{Cite web |last=Ketzer |first=Alex |date=2022-08-25 |title=Completed by Perception |url=http://van-magazine.com/mag/philip-pullman/ |access-date=2022-09-10 |website=VAN Magazine}}</ref>