Editing RentPath (section)

=== Rebranding as Primedia; shift away from print ===
As of November 18, 1997, the company changed its name to '''Primedia''' to more clearly focus on its core business.<ref>{{Cite news | url=https://www.nytimes.com/1997/11/01/business/k-iii-s-new-name-to-be-primedia.html | title=K-III's New Name To Be 'Primedia' | agency=[[Associated Press]] | work=[[The New York Times]]| date=November 1, 1997}}</ref>

In 1998, the company acquired the Cowles Enthusiast Media and Cowles Business Media divisions of [[Cowles Media Company]] from [[McClatchy Newspapers]].<ref>{{cite web|title=McCLATCHY FINDS NEW HOMES FOR COWLES DIVISIONS|publisher= NewsInc|url=http://www.thefreelibrary.com/McCLATCHY+FINDS+NEW+HOMES+FOR+COWLES+DIVISIONS+Acquisition+costs...-a050305401|accessdate=2012-09-11|date=Jan 19, 1998}}</ref> It sold ''[[Daily Racing Form]]'' to private investors, sold ''[[Stagebill]]'' to Fred B. Tarter, sold Newbridge Communications to [[Doubleday Direct]],<ref>{{Cite news | issn=0362-4331 | last=Carvajal | first=Doreen | title=MEDIA: PUBLISHING; For book clubs, the big increase in sales is coming in smaller niches. | work=[[The New York Times]] | date=January 26, 1998 | url=https://www.nytimes.com/1998/01/26/business/media-publishing-for-book-clubs-big-increase-sales-coming-smaller-niches.html}}</ref> and acquired [[Sterling/MacFadden]]'s teen magazines and teen publisher [[Laufer Publishing]].

In 1999, as the company's stock remained moribund,<ref>{{cite news|title=KRAVIS PRIMED FOR PRIMEDIA BREAKUP|first=Keith J. |last=Kelly|date=March 21, 1999|url=https://nypost.com/1999/03/21/kravis-primed-for-primedia-breakup/|work=[[New York Post]]}}</ref> it sold its education unit (''[[Weekly Reader]]'', [[The World Almanac]]) to [[Ripplewood Holdings]], acquired Multimedia Publishing,<ref>{{cite news | url=https://www.bizjournals.com/houston/stories/1999/10/11/story3.html | title=Tech wildcatter sells company for $35 million | first=Laura | last=Elder | work=[[American City Business Journals]] | date=October 10, 1999}}</ref> and sold ''Better Nutrition'', ''Southwest Art'', and ''[[Vegetarian Times]]'' to Sabot Publishing.<ref>{{cite web | url=http://www.desilvaphillips.com/DealProfile.aspx?deal=51881 | title=Deals-Southwest Art|date=May 1999|archive-url=https://web.archive.org/web/20131029201229/http://www.desilvaphillips.com/DealProfile.aspx?deal=51881|archive-date=October 29, 2013|website=Desilva + Phillips|quote=Primedia, Inc. has sold Southwest Art, Inc. to Sabot Publishing, Inc.}}</ref><ref>{{Cite news | url=https://www.chicagotribune.com/news/ct-xpm-1999-11-09-9911090309-story.html | title=Alberto Move From Lois A Beauty For Tatham | first=George | last=Lazarus | work=[[Chicago Tribune]] | date=November 9, 1999}}</ref>

In 2000, the company acquired the digital media company [[About.com]] for $690 million.<ref>{{cite news | url=https://money.cnn.com/2000/10/30/deals/pri/ | title=Primedia buys About.com | work=[[CNN]] | date=October 30, 2000}}</ref>

In January 2001, as part of a joint venture, Primedia handed over editorial control of its trade publications that reported on the media industry to [[Steven Brill (journalist)|Steven Brill]].<ref>{{cite news|title=Primedia and Brill Media in Joint Venture|date=Jan 5, 2001|work=[[The New York Times]]|url=https://www.nytimes.com/2001/01/05/business/primedia-and-brill-media-in-joint-venture.html}}</ref> Later that year, the company acquired [[EMAP]]'s U.S. magazines<ref>{{cite news | url=https://www.wsj.com/articles/SB994019691498154557 | title=Primedia Agrees to Acquire Emap's U.S. Magazine Assets | work=[[The Wall Street Journal]] | date=July 2, 2001}}</ref> and closed ''[[Country Journal]]''. In October 2001, Primedia dissolved its partnership with Brill.<ref>{{cite web |url=https://www.nytimes.com/2001/10/16/business/brill-s-content-closes-web-site-insidecom-is-cut-back.html |title=Brill's Content Closes; Web Site, Inside.com, Is Cut Back |first=Felicity |last=Barringer |work=[[The New York Times]] |date=16 October 2001 |access-date=19 August 2020}}</ref>

In 2002, the company sold ''Modern Bride'' to [[Condé Nast Publications]],<ref>{{cite news | url=https://www.wsj.com/articles/SB1011051092296655920 | title=Conde Nast to Buy Modern Bride From Primedia for $52 Million | first=Matthew | last=Rose | work=[[The Wall Street Journal]] | date=January 14, 2002}}</ref> sold ''Pro Football Weekly'' to Arkush family, sold ''[[Chicago (magazine)|Chicago]]''  to [[Tribune Company]], and sold ''American Baby'' to [[Meredith Corporation]].

In 2003, the company sold ''Volleyball'', ''Teddy Bear and Friends'' and ''[[Doll Reader]]'' to Ashton International Media,<ref>{{Cite web | url=https://www.jegi.com/transactions/2002/ | title=Transactions - JEGI from 2002 | access-date=2020-11-27 | archive-date=2016-03-15 | archive-url=https://web.archive.org/web/20160315225141/http://www.jegi.com/transactions/2002/ | url-status=dead }}</ref> sold ''[[Seventeen (American magazine)|Seventeen]]'' to [[Hearst Corporation]] for $182.4 million,<ref>{{cite news | url=https://www.wsj.com/articles/SB10512075664185300 | title=Primedia to Sell Seventeen To Hearst for $182.4 Million | work=[[The Wall Street Journal]] | date=April 24, 2003}}</ref> sold ''[[New York (magazine)|New York]]'' to Bruce Wasserstein for $55 million,<ref>{{cite news | url=https://www.wsj.com/articles/SB107161014035529200 | title=Wasserstein Wins Primedia Auction To Buy New York | first1=Matthew | last1=Rose | first2=Robert | last2=Frank | work=[[The Wall Street Journal]] | date=December 17, 2003}}</ref> sold ''[[Tiger Beat]]'' and ''[[Bop (magazine)|Bop]]'' to [[Laufer Media]], sold ''Kitplanes'' to Belvoir Publications,<ref>{{cite web | url=https://www.avweb.com/briefs/kitplanes-joins-avweb-under-belvoir/ | title=KITPLANES Joins AVweb Under Belvoir | first=Glenn | last=Pew | date=October 5, 2003}}</ref> and sold Simba Information to [[R.R. Bowker]].<ref>{{cite news | url=http://www.econtentmag.com/Articles/News/News-Item/R.R.-Bowker-Acquires-Simba-Information--5509.htm | title=R.R. Bowker Acquires Simba Information | date=September 23, 2003}}</ref>

In 2004, the company sold ''[[Folio (magazine)|Folio]]'' and ''Circulation Management'' to a [[joint venture]] with Red 7 Media.<ref>{{cite news | url=https://nypost.com/2004/08/13/primedia-offloads-2-trades/ | title=PRIMEDIA OFFLOADS 2 TRADES | first=Keith J. | last=Kelly | work=[[New York Post]] | date=August 13, 2004}}</ref>

In 2005, the company sold [[About.com]] to [[The New York Times Company]] for $410 million,<ref>{{cite news | url=https://www.nytimes.com/2005/02/18/business/media/the-times-company-acquires-aboutcom-for-410-million.html | title=The Times Company Acquires About.com for $410 Million | work=[[The New York Times]] | date=February 18, 2005}}</ref> sold [[Prism Business Media]] (ex-Intertec) to private investors [[Bruce Wasserstein|Wasserstein]] & Co. (later merged with [[Penton Media]]), and sold [[Ward's]] to [[Prism Business Media]].<ref>{{Cite web| title=PRIMEDIA's Wards Automotive Magazines Sold to Prism Media | url=https://www.theautochannel.com/news/2005/12/22/187803.html | date=December 22, 2005}}</ref>

In 2006, the company was publishing over 280 separate magazine titles.<ref>{{cite web|title=Climbing and C&K Unaffected By Primedia Challenges|date=Apr 5, 2006|website=[[Outside Business Journal]]|url=https://www.outsidebusinessjournal.com/brands/climbing-and-ck-unaffected-by-primedia-challenges/}}</ref> That year, it sold history magazines to [[Weider History Group]],<ref>{{cite news | url=http://armchairgeneral.com/weider-purchases-history-magazines-from-primedia.htm | title=Weider Purchases History Magazines From Primedia | date=February 28, 2006}}</ref> sold Crafts Group to Sandler Capital Management for $132 million,<ref>{{Cite news | title=BREAKING NEWS: Primedia To Sell Crafts Group for $132 Million | url=https://www.foliomag.com/breaking-news-primedia-sell-crafts-group-132-million/ | first=Marrecca | last=Fiore | work=[[Folio (magazine)|Folio]] | date=June 16, 2006}}</ref> and sold [[InterMedia Outdoor Holdings|Outdoor Group]] to [[InterMedia Partners]]<ref>{{Cite web | title=Primedia To Sell Outdoor Group | url=https://www.foliomag.com/primedia-sell-outdoor-group/ | work=[[Folio (magazine)|Folio]] | date=December 7, 2006}}</ref>

In 2007, the company sold a group of 17 outdoor-oriented magazines to [[InterMedia Outdoors]] for $170 million in cash, in a deal that included ''[[Guns & Ammo]]'' and ''Fly Fisherman''. It also sold its Enthusiast Media division to [[Source Interlink]], controlled by [[Ronald Burkle]], in a deal that netted Primedia $1.15 billion in cash in exchange for a group of more than 70 magazines, including ''[[Motor Trend]]'' and ''[[Soap Opera Digest]]'' and 90 consumer websites. The deal left Primedia to focus on a series of free print and online consumer guides published by its Consumer Source unit.<ref>{{cite news |url=https://www.sun-sentinel.com/news/fl-xpm-2007-05-15-0705140269-story.html |title=Billionaire Burkle to buy Primedia | first=Leon | last=Lazaroff | agency=[[Bloomberg News]] | publisher=[[The Sun Sentinel]] | date=May 15, 2007}}</ref><ref>{{cite news | url=https://www.nytimes.com/2007/05/15/business/media/15mag.html | title=Magazine Publisher Is Selling Special-Interest Unit for $1.15 Billion | agency=[[Reuters]] | work=[[The New York Times]] | date=May 15, 2007}}</ref> It also sold Gems group to Interweave,<ref>{{Cite news | url=https://www.foliomag.com/interweave-press-buys-primedias-gems-group-posted-9-5/ | title=Interweave Press Buys Primedia's Gems Group | work=[[Folio (magazine)|Folio]] | first=Matt | last=Kinsman | date=September 5, 2006}}</ref> sold ''[[Climbing (magazine)|Climbing]]'' to Skram Media,<ref>{{cite news | url=https://www.foliomag.com/primedia-unclips-climbing/ | title=Primedia Unclips Climbing | first=Bill | last=Mickey |  work=[[Folio (magazine)|Folio]] | date=January 5, 2007}}</ref> sold Films for the Humanities & Sciences to [[Infobase Publishing]],<ref>{{Cite web  | title=Infobase Buys Films Media Group | work=[[Library Journal]] | url=https://www.libraryjournal.com/?detailStory=infobase-buys-films-media-group | date=June 28, 2007}}</ref> and sold [[Channel One News]] to Alloy Media and Marketing.

In 2008, the company sold ''South Florida Auto Guide'' and ''Wisconsin Auto Guide'' to Target Media Partners and closed ''Atlanta Auto Guide''.

In 2009, the company closed ''Today's Custom Home''.