Editing Reputation (section)

==== Practical measurement of reputation ====
In practice, corporate reputations are revealed by the relative rankings of companies created and propagated by information intermediaries.<ref>{{Cite journal|last1=Deephouse|first1=David L.|last2=Heugens|first2=Pursey P. M. A. R.|date=2009-06-01|title=Linking Social Issues to Organizational Impact: The Role of Infomediaries and the Infomediary Process|journal=Journal of Business Ethics|language=en|volume=86|issue=4|pages=541–553|doi=10.1007/s10551-008-9864-3|s2cid=62806448|issn=1573-0697}}</ref>  For example, business magazines and newspapers such as ''Fortune'', ''Forbes'', ''Business Week'', ''Financial Times'', and ''The Wall Street Journal'' regularly publish lists of the best places to work, the best business schools, or the most innovative companies. These rankings are explicit orderings of corporate reputations, and the relative positions of companies on these rankings reflect their relative performance on various cognitive attributes. Corporate reputations are found to influence the attractiveness of ranked companies as suppliers of products, as prospective employers, and as investments.<ref name=":0">{{Cite book|title=Reputation: Realizing Value from Corporate Image|last=Fombrun|first=Charles J|author-link=:ht:Charles Fombrun|publisher=Harvard Business School Press|year=1996|isbn=9780875846330|location=Cambridge, MA|url-access=registration|url=https://archive.org/details/reputationrealiz0000fomb}}</ref>  For those reasons, companies themselves have become increasingly involved with the practice of [[reputation management]].