Editing Roone Arledge (section)

===Assistant Producer===
{{more citations needed section|date=June 2019}}
Scherick had joined the fledgling ABC television network when he persuaded it to purchase Sports Programs, Inc.  Scherick had formed this company after leaving [[CBS Sports|CBS]] when the network would not make him the head of sports programming, choosing instead [[Bill MacPhail]], a former baseball public-relations agent.  Before ABC Sports even became a formal division of the network, Scherick and ABC programming chief Tom Moore pulled off many programming deals involving the most popular American sporting events.

While Scherick wasn't interested in "For Men Only," he recognized the talent Arledge had.  Arledge realized ABC was the organization he was looking to join.  The lack of a formal organization would offer him the opportunity to claim real power when the network matured.  So, he signed on with Scherick as an assistant producer.

Several months before ABC began broadcasting NCAA college football games, Arledge sent Scherick a remarkable memo, filled with youthful exuberance, and television production concepts which sports broadcasts have adhered to since.{{citation needed|date=June 2019}}  Previously, network sporting broadcasts had consisted of simple set-ups and focused on the game itself.  The genius of Arledge in this memo was not that he offered another way to broadcast the game to the sports fan.  Arledge recognized television had to take the sports fan to the game.  In addition, Arledge realized that the broadcasts needed to attract, and hold the attention of women viewers.  At age 29 on September 17, 1960, he put his vision into reality with ABC's first NCAA college football broadcast from Birmingham, Alabama, between Alabama Crimson Tide and the Georgia Bulldogs won by Alabama, 21–6.  That same year, ABC began broadcasting games in the fledgling [[American Football League]] and used the same innovative techniques in their broadcasts.  Sports broadcasting has not been the same since.{{citation needed|date=June 2019}}