Editing SVT2 (section)

== Logos and identities ==
<gallery class="center" heights="100px">
File:TV2 logo 1970s.svg|SVT2's second logo was used from 1971 to 1980.
File:TV2 logo 1980s.svg|SVT2's third logo, designed by [[Sid Sutton]], used from 1980 to 7 January 1996.
File:SVT2 1997.svg|SVT2's sixth logo, used from 1997 to 2001.
File:SVT2 logo 2012.svg|SVT2's seventh and previous logo used from 25 August 2008 to 24 November 2016.
File:SVT2 logo.svg|SVT2's seventh and previous logo on a basic rectangle was used until 4 March 2012.
File:Svt2hd.svg|HD logo used from 2010 to 2012.
File:SVT2 HD logo.svg|HD logo used from 2012 to 2016.
File:SVT2 logo 2016.svg|SVT2's eighth and current logo since 25 November 2016.
File:SVT2 HD.png|HD logo since 2016.
</gallery>

=== 1980 to 1996 ===
With the introduction of the new SVT name and logo by [[Sid Sutton]],<ref>{{cite news |title=Ny logotype för svensk tv |url=https://www.aef.se/Amatortidningar/Radio_och_Television/Radio_Television_1980-10.pdf |work=Radio & Television |issue=10 |date=October 1980 |page=20 |language=sv |format=pdf}}</ref> TV2 used a three-striped numeral 2, which was a standalone symbol until the 1996 restructuring.

=== 1996 ===
With the 1996 relaunch, both channels adopted a uniform brand, with SVT2 opting to encase its existing numeral inside a green square. The music for the two channels' branding was composed by Peter Karlsson.<ref name="Programupplysningen">{{cite web|archive-url=https://web.archive.org/web/20010214093143/http://www.svt.se/prata/proguppl/uddafaq/musik.html|url=http://www.svt.se/prata/proguppl/uddafaq/musik.html|title=Vad är det för musik till testbilderna?|publisher=SVT Programupplysningen|access-date=2013-04-01|archive-date=2001-02-14}}</ref>

=== 1996 to 2001 ===
SVT changed the identity of its two channels in October 1996. The new music for both channels was composed by Jan Lundqvist at SR Uppland.<ref name="Programupplysningen"/>

=== 2001 to 2008 ===
On 15 January 2001, SVT2 unveiled a new logo featuring a blue square, in line with English & Pockett's redesign of SVT.<ref name="nyechefen">[https://www.aftonbladet.se/nojesbladet/a/ngwPrx/nye-chefen-svart-upptacka-forandringarna Nye chefen: Svårt upptäcka förändringarna]</ref> Blue became the predominant colour of the new identity.<ref>[https://www.dn.se/arkiv/ettan/visioner-andrar-fargen-pa-rutan/ Visioner ändrar färgen på rutan], ''Dagens Nyheter'', 13 January 2001</ref>

During the summer of 2002, a white background with flowers was used, replaced during autumn by a new set of idents developed by [[Konstfack]] students.<ref>[https://web.archive.org/web/20040311035029/http://www.konstfack.se/inst/gdi/forsk_proj/projtab1.html Svt2 Kanaljinglar 1], Konstfack</ref> With the adoption of a new schedule on 7 January 2003, the channel changed its graphics for in-vision continuity, becoming white with some light blue elements. New Konstfack idents were commissioned.<ref>[https://www.svt.se/omoss/media/filer_public/e1/ba/e1ba65c9-50df-4bca-9467-da5b154789e4/public_service-redovisning_2003.pdf Sveriges Televisions public service-redovisning 2003], p. 28</ref>

In the autumn of 2004, SVT2 solicited [[B-Reel]] for the creation of its new graphics and idents. The idents were based on camera movements in different environments, with a mirror in the middle. In its reflex, a different environment appears. The new look was introduced on 10 January 2005.<ref>[http://capdesign.idg.se/2.990/1.50660 Smygtitt på SVT2:s nya filmer] {{webarchive|url=https://web.archive.org/web/20130401215157/http://capdesign.idg.se/2.990/1.50660}}, 19 January 2005, CAP&Design</ref> The new theme was composed by Eric Hector, Magnus Alakangas and Magnus Lindgren.<ref name="tittarservicetestbild">{{Cite web|archive-url=https://web.archive.org/web/20110628220457/http://svt.se/svt/jsp/Crosslink.jsp?d=84776&a=1015312|url=http://svt.se/svt/jsp/Crosslink.jsp?d=84776&a=1015312|title=Testbildsmusik|publisher=SVT Tittarservice|date=2005-02-23|access-date=2013-04-01|archive-date=2011-06-28}}</ref>

=== 2008 to 2016 ===
A further revamp in August 2008 saw all regional news services moved to SVT1. ''Aktuellt'' relaunched as an in-depth current affairs programme, until March 2012, when the programme was extended to an hour on Mondays-Thursdays, incorporating extended news coverage, sport and a late regional news bulletin. The new look was develoepd by Brokendoll.<ref>[http://www.dagensmedia.se/mallar/dagensmedia_mall.asp?version=183007 Här är SVT:s nya utseende] {{webarchive|url=https://web.archive.org/web/20080830231258/http://www.dagensmedia.se/mallar/dagensmedia_mall.asp?version=183007}}, Dagens Media, 19 August 2008</ref> The 2012 rebrand was designed by [[Trollbäck + Company]], while the music was composed by Antfood.<ref>[https://www.resume.se/nyheter/artiklar/2012/02/29/han-designar-om-svt/ Han designar om SVT], Resumé, 29 February 2012</ref><ref>{{Cite web|url=http://www.antfood.com/svt_rebranding.html|archive-url=https://web.archive.org/web/20130401214523/http://www.antfood.com/svt_rebranding.html|title=SVT Re-Branding|publisher=Antfood|access-date=2013-04-02|archive-date=2013-04-01}}</ref><ref>[http://www.awn.com/news/business/trollbaeck-company-helps-rebrand-svt/page/2,1 Trollbäck Helps Rebrand SVT], Animation World Network, 13 August 2012</ref>

=== Since 2016 ===
SVT 2, like all other SVT channels, unveiled a new logo designed by Hapy FB on 25 November 2016.<ref>[http://capdesign.se/svt-svidar-om/ SVT svidar om], CAP&Design, 30 November 2016</ref>