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Salling Group
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=== The birth of Bilka === In 1970, Danish Supermarked gave the Danes the first discount store in Denmark - [[Bilka]]. The first store was located in [[Tilst]], near [[Aarhus]]. After the opening of the store, there were more than 50,000 people visiting it every day. At this point, the customers were becoming more and more price conscious. Some of them even had extra freezers at their homes, so that they could buy more goods at the discount store. The idea for the creation of Bilka came from Herman Salling's visit to West Germany. After that he managed to convince his partner, the shipping magnate [[Mærsk Mc-Kinney Møller]], that hypermarkets were the way forward.<ref>[http://www.bilka.dk/Kundeservice/Om-Bilka Bilka Official Website]</ref>
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