Editing Slurpee (section)

==Promotions==
[[File:"I Have Slurped" 7-Eleven pin.jpg|thumb|right|A promotional "I Have Slurped" badge from 1967.]]
In 1965–66, Icee transitioned to Slurpee in 7-Eleven stores and sales. By the spring of 1967, Slurpee machines were in all 7-Eleven stores.

In 1967, Top 40 AM radio stations were losing market share to FM stations.  DJs were desperate to gain audience attention. Slurpee was a kid / teen / young adult product, the main AM radio audience. The Stanford Agency created a "media blitz" to launch Slurpee and flew agency staff to all Top 40 markets with 7-Eleven stores to introduce Slurpee and the comedy commercials with funny voices and sound effects that told stories about the ''Strange Things That Happened To People Who Slurp''. The agency backed the Slurpee launch with a very large media budget. DJs used "drops" or snippets from the "crazy" commercials in their programs to gain audience share. The campaign became an AM radio sensation.<ref>{{Cite web |url=http://mentalfloss.com/article/26376/cool-history-slurpee |title=The Cool History of the Slurpee |date=November 15, 2010 |website=mentalfloss.com |access-date=July 28, 2018 |archive-date=July 28, 2018 |archive-url=https://web.archive.org/web/20180728191124/http://mentalfloss.com/article/26376/cool-history-slurpee |url-status=live}}</ref>

The Stanford Agency followed the ''Strange Things'' launch with a campaign that threw away product names like lemon-lime, cola, grape, or other conventional descriptions, and instead created 26-weeks of :60 second commercials about Slurpees with ''Funny Names'' like Sticky Icky, Redeye, Moon Shine, Pink Fink, Adults Only, Kissin Cousin, and Gully Washer. These commercials were even more popular. Each flavor had a pin associated with it.<ref>{{Cite web |url=https://sites.google.com/site/slurpeebuttons/home/button-gallery |title=Slurpee Button Gallery - Slurpee buttons |website=sites.google.com |access-date=July 30, 2018 |archive-date=October 7, 2020 |archive-url=https://web.archive.org/web/20201007035314/https://sites.google.com/site/slurpeebuttons/home/button-gallery |url-status=live}}</ref> There were pins made for the flavors. There was also a generic pin that simply stated "I have Slurped".

In 1968, the Official Slurp Hat was offered.

In 1970, 7-Eleven released a 45 RPM 7" single record entitled "Dance the Slurp" that was given away with Slurpee purchases. The dance side was written by [[Tom Merriman (composer)#"Dance the Slurp"|Tom Merriman]], one of the fathers of radio jingle production. The B-side was a comedy bit detailing "strange things" that happen to people who "slurp" at 7-Eleven. The record is considered highly collectible today. In 1999, "Dance the Slurp" was sampled by [[DJ Shadow]] and [[Cut Chemist]] for their mix album ''[[Brainfreeze (album)|Brainfreeze]]''.

Slurpee became the top selling 7-Eleven product and kids / teens / young adults came in regularly for the latest "flavor" with less and less promotional expense. After ''Funny Names,'' the next innovation was ''Slurpee Cups.''

In 1972, ''Baseball Slurpee Cups,'' plastic cups with illustrations of favorite players including Johnny Bench, Pete Rose and others.

In 1973, Baseball Slurpee Cups, with illustrations of current stars and early players like Honus Wagner.

In 1973, the DC Comics Super Hero Cups, a 60 cup series.

''1973 Endangered Species Cups<ref>{{Cite magazine |url=http://content.time.com/time/magazine/article/0,9171,908653,00.html |title=Environment: Pandas for Preservation |date=August 12, 1974 |magazine=Time |access-date=July 29, 2018 |language=en-US |issn=0040-781X |archive-date=July 27, 2020 |archive-url=https://web.archive.org/web/20200727182155/http://content.time.com/time/magazine/article/0,9171,908653,00.html |url-status=live}}</ref>'' – Congress passed the [[Endangered Species Act of 1973|Endangered Species Act (ESA)]] on December 14, 1973.  This triggered 7-Eleven making an advanced of $250,000 representing 1-cent from the sale of more than 2-million ''Endangered Species Cups'' to the [[National Wildlife Federation|National Wildlife Federation (NWF)]] who purchased Bald Eagle habitat. The transfer of land to the U.S. Government and U.S. Fish and Wildlife Service took place on December 19, 1974, and came to be known as the [[Karl E. Mundt National Wildlife Refuge|Carl E. Mundt National Wildlife Refuge]].
[[File:Savealt 1.jpg|thumb|"Save A Living Thing" Endangered Species Slurpee cup promotion. Internal report image.]]

In 1975, there was the [[Marvel Comics|Marvel]] Series, a 60-cup series, and in 1977, the Marvel "Panoramic" Super Hero series.

In 1994, 7-Eleven sought to remake Slurpee's "brain freeze" campaign targeted to the adolescent MTV audience. The creative directors assigned the task of creating four new commercials to the [[Brothers Quay]], and Boston-based Olive Jar Animation. Known for their bizarre aesthetic and influence in the stop-motion animations industry, the Quays based their "brain freeze" ad on a late 19th-century photograph of a female contortionist.  In the commercial, a curtain reveals the contortionist balancing on two chairs, bending over backward to sip a Slurpee. She falls victim to "brain freeze" and turns into an ice cube.<ref>Goldrich, Robert. "Brothers Quay offer upside-down perspective on Slurpee." SHOOT 36.26 (1995): 12. Film & Television Literature Index with Full Text. EBSCO. Web. October 19, 2010.</ref>

Beginning in 1995, free Slurpee coupons have been made available through "Operation Chill" for US police officers to distribute to children.<ref>{{Cite web |url=https://local.nixle.com/alert/5025239/?sub_id=120414 |title="Thousand Oaks Deputies Recognize Good Citizenship by issuing youth 7-Eleven "Operation Chill" Coupons for Free Slurpees" from Ventura County Sheriff's Office : Nixle |access-date=June 29, 2013 |archive-date=October 17, 2014 |archive-url=https://web.archive.org/web/20141017135651/https://local.nixle.com/alert/5025239/?sub_id=120414 |url-status=dead}}</ref>

In 1998, 7-Eleven launched Slurpee lip balm to the market. Other "Slurpee-flavored" products have included Slurpee gum, which had a liquid candy center.<ref name="slurpee.com"/>

In 2002, The [[World Wrestling Federation]] launched promotional cups featuring [[Dwayne Johnson|The Rock]], [[Rob Van Dam]], [[Lita (wrestler)|Lita]] with [[The Hardy Boyz]], [[Stone Cold Steve Austin]], [[Kurt Angle]], [[The Undertaker|Undertaker]] and [[Trish Stratus]]. The designs were on 40-ounce Slurpee cups and 34-ounce thermal mugs.

In 2004, 7-Eleven created an edible Slurpee straw.<ref name="slurpee.com"/>

In 2005, 7-Eleven promoted the film ''[[Star Wars Episode III: Revenge of the Sith]]'', by making a Mountain Dew Pitch Black "Dark Side" Slurpee which came in a cup shaped like [[Darth Vader]]'s helmet.

In 2007, as part of the [[Kwik-E-Mart]] promotion for the [[feature film]] ''[[The Simpsons Movie]]'', Slurpees at 7-Elevens were renamed "Squishees" (the analog in the ''[[Simpsons]]'' universe) and sold in special collector cups.<ref name=FOX>{{cite news |title=7-Eleven Becomes Kwik-E-Mart for 'Simpsons Movie' Promotion |work=[[Fox News]] |date=July 1, 2007 |url=https://www.foxnews.com/story/7-eleven-becomes-kwik-e-mart-for-simpsons-movie-promotion |access-date=July 3, 2007 |archive-date=July 4, 2007 |archive-url=https://web.archive.org/web/20070704143203/http://www.foxnews.com/story/0%2C2933%2C287578%2C00.html |url-status=live}}</ref>

Starting on November 4, 2008, 7-Eleven worked with [[Nexon]] to promote Slurpees to gamers that play on Nexon.net.<ref>{{cite web |url=http://www.nexon.net/News/View.aspx?boardNo=102&contentNo=004Eg&pageIndex=9 |title=Nexon Slurpee Promo |website=Nexon.net |access-date=September 15, 2009 |archive-date=July 23, 2011 |archive-url=https://web.archive.org/web/20110723221112/http://www.nexon.net/News/View.aspx?boardNo=102&contentNo=004Eg&pageIndex=9 |url-status=live}}</ref> The Slurpee cups had images printed on them from certain Nexon games, and a code printed on them that could be redeemed on a website for special in-game items.

Also for professional wrestling WWE's [[Summerslam 2010]] 7-Eleven offered collectible Slurpee cups of [[Rey Mysterio]], [[John Cena]], [[The Undertaker]], [[Triple H]], and [[Kelly Kelly]]. They also came with collectible straws with figures of each wrestler on them. The flavor used for the promotion was Barq's Root Beer. As well as for the [[2011 SummerSlam]], which again featured Cena, [[The Miz]], 2009 [[WWE Hall of Fame]]r [["Stone Cold" Steve Austin]], and [[Dwayne Johnson|The Rock]]. The flavor used for the promotion was Fanta's Berry Citrus Slam.

Every year on July 11 (7/11, month/day), 7-Eleven offered a free 7.11 fluid ounce (210 ml) Slurpee in the US and Canada thru 2014. From 2015 to 2019 & since 2021, the size increased to a 12-fluid ounce (355 ml) size.<ref>{{cite web |url=http://www.coldbee.com/2010/07/free-slurpee-day/ |title=Free Slurpees 2010 |website=CoolBee.com |access-date=July 12, 2010 |archive-date=July 17, 2010 |archive-url=https://web.archive.org/web/20100717235828/http://www.coldbee.com/2010/07/free-slurpee-day/ |url-status=live}}</ref> 7 Rewards members are given a free medium Slurpee loaded into their app in 2020, with the [[COVID-19 pandemic]] causing 7-11 Day's cancellation that year.

In Australia, free Slurpees are given on November 7 (7/11, day/month) to coincide with 7-Eleven day.<ref>{{cite web |url=http://www.facebook.com/SlurpeeAustralia?v=app_4949752878 |title=Slurpees Australia |website=Facebook.com}}</ref>

In 2010, 7-Eleven teamed up with [[Sony Interactive Entertainment|Sony]] to create limited edition promotion cups for the [[PlayStation 3]] games ''[[LittleBigPlanet 2]]'' and ''[[Killzone 3]]''.<ref>{{Cite web |last=May |first=Daniel |date=2010 |title=Quench Your Thirst for LittleBigPlanet 2 Exclusives at 7-Eleven – PlayStation.Blog |url=https://blog.playstation.com/2011/01/12/quench-your-thirst-for-littlebigplanet-2-exclusives-at-7-eleven/ |url-status=live |archive-url=https://web.archive.org/web/20200715005128/https://blog.playstation.com/2011/01/12/quench-your-thirst-for-littlebigplanet-2-exclusives-at-7-eleven/amp/ |archive-date=July 15, 2020 |access-date=July 15, 2020 |website=PlayStation Blog |language=en-US}}</ref> In 2011, a Slurpee themed [[t-shirt]] was added as [[Downloadable content|DLC]] to ''LittleBigPlanet 2''.<ref>{{Cite web |last=Sony Computer Entertainment Europe |author-link=Sony Computer Entertainment Europe |date=March 22, 2011 |title=7-Eleven® Slurpee® T-Shirt {{!}} LittleBigPlanet |url=https://littlebigplanet.playstation.com/downloadable_content_items/1073 |url-status=live |archive-url=https://web.archive.org/web/20160626170007/http://littlebigplanet.playstation.com/downloadable_content_items/1073 |archive-date=June 26, 2016 |access-date=July 15, 2020 |website=Littlebigplanet.playstation.com}}</ref>

Since July 7, 2011, 7-Eleven has partnered with [[Cinemark Theatres]] marking the first time Slurpees are sold outside its parent franchise.  32 theatres were chosen in Houston, Texas; Dallas, Texas; and Portland, Oregon. This marks the first reappearance of the Slurpee brand in the Houston metro area since 1990 (all 7-Elevens in the Houston area were sold to National Convenience Stores that owned Stop-n-Go; all Houston-area 7-Elevens were rebranded as Stop-n-Gos until [[Diamond Shamrock]] acquired the franchise in the late 1990s, now part of the Valero conglomerate of crude oil refineries and retail convenience stores most commonly operated under the Valero brand with generic names, though some Texas-area stores retained Corner Store branding held over from the Valero purchase of Ultramar Diamond Shamrock in 2001).

2012 had the Slurpee being sold at the [[Six Flags]] [[amusement parks]] chain in a marketing agreement to promote the product in 10 states.

In Australia on September 21, 2011, customers could bring in their own cups (or container, regardless of size{{citation needed|date=May 2012}}) and fill it full of Slurpee for only $2.60 (a portion of the price of a Super Slurpee) as long as it would fit through a cutout hole limiting the size. This did not stop people from receiving up to and above 5 liters of Slurpee for less than the price of a Super Slurpee. This event was known as Bring Your Own Cup Day.

Since April 11, 2015, Bring Your Own Cup Day in U.S locations originally occurred once annually since 2022; semi-annually from 2016 to 2017. Slurpee fans could come in and enjoy any size cup, that fit through the cutout hole, for only $1.49 the first 2 years. This promotion occurred again on August 19–20, 2016 in honor of the Slurpee's 50th anniversary. It returned on May 19–20, 2017, but the price was $1.50 plus tax, and returned once more on August 18–19. Late August 2022 saw its return, but is priced at $1.99 plus tax. There was no Bring Your Own Cup Day promotion in 2020-21.

On November 7, 2015, 7-Eleven stores in the USA celebrated the giving season with Name Your Own Price Day for Small Slurpee drinks. Net proceeds from all Large Slurpee purchases were donated to Feeding America to support local food banks.

Since May 2018, as a result of the 7-Eleven - Sunoco LP agreement, existing [[Stripes Convenience Stores]] (now part of the 7-Eleven business portfolio) rebranded its Slush Monkey frozen beverage to the Slurpee brand. Since the rebranding, the 40 ounce Slurpee cup usually sold at 7-Eleven locations is absent from Stripes since the cup dispensers were designed for three sizes - S, M, and L.