Editing Snapple (section)

=== Snapple and New York City schools ===
In October 2003, Snapple began its sponsorship of the [[New York City public school system]] (and other parcels in the area), as part of the deal to make Snapple [[New York City]]'s official beverage.<ref name="snappledeal">{{cite news|url=https://www.nytimes.com/2003/09/17/dining/the-snapple-deal-how-sweet-it-is.html?sec=health|title=The Snapple Deal: How Sweet It Is|last=Burros|first=Marian|date=17 September 2003|work=New York Times|access-date=1 April 2009|url-status=live|archive-url=https://web.archive.org/web/20140903162345/http://www.nytimes.com/2003/09/17/dining/the-snapple-deal-how-sweet-it-is.html?sec=health|archive-date=3 September 2014}}</ref> The company promised an $8 million per year profit for city schools if it were allowed to sell its drinks, including juice and [[bottled water]], in school [[vending machine]]s.<ref name="snappledeal"/>

Snapple was able to acquire the contract in part because [[New York City]] officials did not want to encourage the consumption of [[Soft drink|sodas]], which have been linked to childhood [[obesity]] and [[diabetes]] and are generally considered unhealthy. The Snapple juice drinks, specifically created to meet rules banning soda and other sugary snacks from city schools, are marketed under the "Snapple 100% Juiced!" label.<ref name="snappledeal"/> The flavors available under this brand include Green Apple, Fruit Punch, Melon Berry, Grape, Orange Mango, and Strawberry Lime.<ref name="snappledeal"/> Although the juice drinks are fortified with vitamins and minerals, a 16-ounce bottle contains more sugar (41&nbsp;grams) than a 12-ounce can of [[Coca-Cola]] (39&nbsp;grams).<ref name="snappledeal"/>

Dr. [[Michael F. Jacobson]], the [[executive director]] of the [[Center for Science in the Public Interest]], called the drinks "little better than vitamin-fortified sugar water."<ref name="snappledeal"/> In addition, the concentrates used in the drinks, apple, grape and pear, are the least expensive and nutritious. Dr. Toni Liquori, associate professor at the [[Teachers College, Columbia University|Columbia Teachers College]], questioned the sale of bottled water in schools, saying "If anything, we should have cold water in our schools."<ref name="snappledeal"/>

The deal also gave Snapple exclusive rights to sell its tea and juice-based drinks in vending machines on all New York City properties starting in January 2004. Snapple paid the City $106 million for the rights and agreed to spend $60 million more to marketing and promotion over the length of the five-year contract.<ref name=NYCRights>{{cite news|last=Day|first=Sherri|title=Sizing Up Snapple's Drink Deal With New York City|url=https://www.nytimes.com/2003/09/12/business/sizing-up-snapple-s-drink-deal-with-new-york-city.html|access-date=25 April 2013|newspaper=New York Times|date=12 September 2003|url-status=live|archive-url=https://web.archive.org/web/20150527233610/http://www.nytimes.com/2003/09/12/business/sizing-up-snapple-s-drink-deal-with-new-york-city.html|archive-date=27 May 2015}}</ref>