Editing SoftBank Group (section)

===2010–2016 acquisitions===
On 3 February 2010, SoftBank acquired 13.7% in [[Ustream]].<ref>{{Citation |title=Softbank profit soars; buys stake in Ustream |date=3 February 2010 |url=http://www.japantoday.com/category/technology/view/softbank-profit-soars-buys-stake-in-ustream |work=Japan Today}}</ref> On 1 October 2010, [[Ayumi Hamasaki]] became the commercial spokesperson.<ref>[https://www.fbcoverup.com/docs/library/2018-10-15-Softbank-Group-Wikipedia-accessed-Oct-15-2018.pdf Softbank-Group-Wikipedia-accessed]. Fbcoverup</ref>

On 3 October 2012, the takeover of competitor [[eAccess]] was announced.<ref>{{Cite web |last=Santos |first=Alexis |date=2012-10-03 |title=Softbank to acquire competitor eAccess, expand LTE network by 50 percent |url=https://www.engadget.com/2012/10/03/softbank-buys-eaccess-expand-lte-network/ |access-date=2013-07-02 |publisher=Engadget}}</ref> On 1 July 2013, SoftBank announced that Willcom was a wholly-owned subsidiary, after the termination of rehabilitation proceedings. eAccess was merged with Willcom, which resulted in a new subsidiary and brand from Yahoo! Japan, [[Ymobile Corporation]].<ref>{{Cite news |date=2014-05-19 |title=Yahoo Japan drops $3.2 billion plan to buy eAccess from SoftBank |language=en |work=Reuters |url=https://www.reuters.com/article/us-yahoo-japan-softbank-eaccess-idUSBREA4I03620140519 |access-date=2020-11-10}}</ref>

On 15 October 2012, SoftBank announced plans to take control of American [[Sprint Corporation|Sprint Nextel]] by purchasing a 70% stake for $20 billion.<ref>{{Cite news |title=Softbank to Buy 70 Percent Stake in Sprint: Sources |publisher=CNBC |url=https://www.cnbc.com/2012/10/15/softbank-to-buy-70-percent-stake-in-sprint-sources.html |access-date=15 October 2012}}</ref> On 6 July 2013, the United States [[Federal Communications Commission]] approved SoftBank's acquisition for $22.2 billion for a 78% ownership interest in Sprint.<ref>{{Cite web |last=Soni |first=Phalguni |title=The latest word in telecom |url=http://marketrealist.com/2014/04/latest-word-telecom-can-softbank-swing-t-mobile-deal/ |access-date=21 April 2014 |website=Market Realist |date=21 April 2014 |publisher=Market Realist, Inc.}}</ref> On 6 August 2013, SoftBank bought 2% more shares of Sprint Corporation, increasing its ownership stake to 80%.

[[File:Softbank in Sendai & the decorations of Sendai Star Festival.JPG|thumb|SoftBank store in [[Sendai]], with decorations for the [[Tanabata]] ]]
In October 2013, SoftBank acquired a 51% stake in [[Supercell (video game company)|Supercell]] for a reported $2.1 billion. Later on 25 October 2014, they invested $210 million in [[OlaCabs]],<ref>{{Cite news |date=25 October 2014 |title=Olacabs raises $210 million from Japan's SoftBank Corp; enters b Club |work=The Times Of India |url=http://articles.economictimes.indiatimes.com/2014-10-25/news/55421988_1_olacabs-bhavish-aggarwal-valoriser-consultants|archive-url=https://web.archive.org/web/20141026120432/http://articles.economictimes.indiatimes.com/2014-10-25/news/55421988_1_olacabs-bhavish-aggarwal-valoriser-consultants|url-status=dead|archive-date=26 October 2014}}</ref> $627 million in [[Snapdeal]] with a 30% stake in the company on 28 October 2014, and a $100 million investment in [[Housing.com]] for a 30% stake in November 2014.<ref>{{Cite news |date=19 November 2014 |title=Startup Housing.com valued at Rs 1,500 crore after SoftBank acquires 30% stake for $70 million |work=The Times Of India |url=http://economictimes.indiatimes.com/news/emerging-businesses/startups/startup-housing-com-valued-at-rs-1500-crore-after-soft-bank-acquires-30-stake-for-70-million/articleshow/45197333.cms}}</ref>

In 2013, the company bought a controlling stake in French company Aldebaran Robotics, which was rebranded SoftBank Robotics. In 2014, teams from both companies co-designed [[Pepper (robot)|Pepper]], a humanoid robot. In 2015, SoftBank increased its stake to 95%.<ref>{{Cite web |title=Aldebaran Robotics Founder and CEO Steps Down, SoftBank Appoints New Leader |url=https://spectrum.ieee.org/aldebaran-robotics-founder-and-ceo-steps-down-softbank-appoints-new-leader |website=IEEE Spectrum: Technology, Engineering, and Science News|date=23 February 2015 }}</ref><ref>{{Cite web |last=Olson |first=Parmy |title=Softbank's Robotics Business&nbsp;Prepares To Scale Up |website=[[Forbes]] |url=https://www.forbes.com/sites/parmyolson/2018/05/30/softbank-robotics-business-pepper-boston-dynamics/#105b3f6d4b7f}}</ref>

In 2015, SoftBank acquired [[DramaFever]].<ref>{{Cite web |first=J.T. |last=Quigley |date=22 May 2015 |title=Post-{{as written|acqui|stion [sic]}}, DramaFever has more muscle to spread Asian entertainment to the West |url=https://www.techinasia.com/dramafever-post-acquisition/ |access-date=22 May 2015 |website=Tech In Asia}}</ref> In May 2015, Masayoshi Son said he would appoint [[Nikesh Arora]], a former [[Google]] executive, as [[Representative Director (Japan)|Representative Director]] and President of SoftBank. Arora had been heading SoftBank's investment arm.<ref name="WSJ">{{Cite news |last=Martin |first=Alexander |date=11 May 2015 |title=SoftBank CEO Taps a Future Successor in Nikesh Arora |work=The Wall Street Journal |publisher=The Wall Street Journal |url=https://www.wsj.com/articles/softbank-ceo-taps-a-future-successor-in-nikesh-arora-1431328037 |access-date=11 May 2015}}</ref> On 1 June 2015, SoftBank acquired an additional 22.7% stake in Supercell, increasing its total stake to 73.2% and becoming the sole external shareholder of the company.<ref>{{Cite news |title=Japan's Softbank increases controlling stake in Finnish 'Clash of Clans' maker |date=June 2015 |url=https://www.reuters.com/article/us-softbank-supercell/japans-softbank-increases-controlling-stake-in-finnish-clash-of-clans-maker-idUSKBN0OH23H20150601 |access-date=14 September 2020 |work=[[Reuters]]}}</ref> In June 2015, SoftBank announced it would invest US$1 billion in the Korean e-commerce website [[Coupang]] as part of its overseas expansion plans.<ref>{{Cite news |last=Ando |first=Ritsuko |date=3 June 2015 |title=SoftBank to invest $1 billion in Korean e-commerce site Coupang |work=Reuters |url=https://www.reuters.com/article/us-softbank-southkorea-ecommerce-idUSKBN0OJ0GI20150603 |access-date=3 June 2015}}</ref>

In July 2015, SoftBank announced the renaming of the company from SoftBank Corp to SoftBank Group Corp. Meanwhile, SoftBank Mobile was renamed to SoftBank Corp, the now-former name of the company as a whole.<ref>{{Cite web |title=Changes of Corporate Names of SoftBank Corp. and Subsidiary - Press Releases - News - About Us - SoftBank Group |work=SoftBank Group |date=11 May 2015 |url=http://www.softbank.jp/en/corp/news/press/sb/2015/20150511_05/ |access-date=7 December 2016}}</ref> On 16 February 2016, SoftBank announced they would repurchase a record 14.2% of shares, valued at $4.4bn, to boost investor confidence.<ref>{{Cite news |date=16 February 2016 |title=Softbank reveals record $4.4bn share buyback |work=BBC News |url=https://www.bbc.com/news/business-35584328 |access-date=7 December 2016 }}</ref> On 31 March 2016, they announced they would sell shares worth $7.9 billion of their stake in Alibaba Group. On 21 June 2016, SoftBank sold its 84% stake in Supercell for a reported US$7.3 billion to [[Tencent]].<ref>{{Cite news |date=21 June 2016 |title=Softbank sells stake in game developer Supercell to Tencent |work=Yahoo! News |url=https://www.yahoo.com/news/softbank-sells-stake-game-developer-supercell-tencent-111704022.html |archive-url=https://web.archive.org/web/20160622211428/https://www.yahoo.com/news/softbank-sells-stake-game-developer-supercell-tencent-111704022.html |url-status=dead |archive-date=22 June 2016 |access-date=19 July 2016}}</ref> On 3 June 2016, Softbank agreed to sell most of its stake in [[GungHo Online Entertainment]] (approximately 23.47%) for about $685 million, ending Softbank's majority ownership.<ref>{{Cite magazine |title=Puzzle & Dragons studio GungHo to regain majority stake from SoftBank for $685m |url=http://www.develop-online.net/news/puzzle-dragons-studio-gungho-to-regain-majority-stake-from-softbank-for-685m/0221319 |website=develop-online.net|date=7 June 2016 }}</ref><ref>{{Cite web |date=6 June 2016 |title=SoftBank to sell most of its stake in 'Puzzle & Dragons' maker GungHo |url=https://www.cnet.com/news/softbank-to-sell-most-of-its-stake-in-puzzle-and-dragons-maker-gungho/ |website=cnet.com}}</ref><ref>{{Cite web |title=関連会社株式に係る公開買付けへの応募に関する契約の締結に関するお知らせ |url=https://group.softbank/news/press/20160606 |website=ソフトバンクグループ株式会社|date=6 June 2016 }}</ref> The offer was completed by 22 June.<ref>{{Cite web |title=Tender in Tender Offer for Shares of an Associate - Press Releases - News - SoftBank Group Corp. - SoftBank Group |url=http://www.softbank.jp/en/corp/news/press/sb/2016/20160621_05/ |website=softbank.jp|date=21 June 2016 }}</ref><ref>{{Cite web |title=Results of Tender in Tender Offer for Shares of an Associate - Press Releases - News - SoftBank Group Corp. - SoftBank Group |url=http://www.softbank.jp/en/corp/news/press/sb/2016/20160722_02/ |website=softbank.jp|date=22 July 2016 }}</ref>

In June 2016, Nikesh Arora stepped down amidst pressure from investors. Board member Ron Fisher and Baer Capital Partners founder Alok Sama undertook Arora's overseas investment duties.<ref>{{Cite news |last=Martin |first=Alexander |date=21 June 2016 |title=SoftBank President Nikesh Arora to Step Down |work=The Wall Street Journal |publisher=The Wall Street Journal |url=https://www.wsj.com/articles/softbank-president-nikesh-arora-to-step-down-1466506804 |access-date=21 Jun 2016}}</ref> One month later,<ref name=softbank-fortress/> Son announced the company's largest deal ever to buy British chip designer [[Arm (company)|Arm Holdings]] for more than US$32 billion.<ref>{{Cite news |last=Wong |first=Jacky |date=18 July 2016 |title=SoftBank-ARM: These Chips Don't Come Cheap |work=The Wall Street Journal |publisher=The Wall Street Journal |url=https://www.wsj.com/articles/softbank-arm-these-chips-dont-come-cheap-1468827781 |access-date=18 July 2016}}</ref><ref>{{Cite news |last=Jack |first=Simon |date=18 July 2016 |title=ARM Holdings in £24bn Japanese takeover deal |work=BBC News |url=https://www.bbc.co.uk/news/business-36822272 |access-date=7 December 2016 }}</ref> This acquisition was completed on 5 September 2016.<ref>{{Cite web |last=Warren |first=Tom |date=5 September 2016 |title=SoftBank acquires ARM |url=https://www.theverge.com/2016/9/5/12798302/softbank-arm-acquisition-complete |access-date=5 September 2016 |website=The Verge}}</ref>

On 6 December 2016, after meeting with the then United States [[President-elect of the United States|President-elect]] [[Donald Trump]], chief executive [[Masayoshi Son]] announced SoftBank would be investing US$50 billion in the United States toward businesses creating 50,000 new jobs.<ref>{{Cite news |last=Knutson |first=Ryan |date=6 December 2016 |title=When Billionaires Meet: $50 Billion Pledge From SoftBank to Trump |work=[[The Wall Street Journal]] |url=https://www.wsj.com/articles/donald-trump-says-softbank-pledges-to-invest-50-billion-in-u-s-1481053732}}</ref><ref>{{Cite web |title=Trump: SoftBank to add $50B, 50K jobs in U.S. |url=https://www.usatoday.com/story/tech/news/2016/12/06/trump-softbank-invest-50b-us-create-50000-jobs/95050926/ |website=usatoday.com}}</ref><ref>{{Cite journal |date=13 January 2017 |title=Amazon to add 100,000 full-time jobs in U.S. by '19 |journal=USA Today |page=B1/B2}}</ref>