Editing Spamdexing (section)

===Keyword stuffing===
'''Keyword stuffing''' is a [[search engine optimization]] (SEO) technique in which keywords are loaded into a web page's [[meta tag]]s, visible content, or [[backlink]] [[anchor text]] in an attempt to gain an unfair rank advantage in [[Web search engine|search engines]]. Keyword stuffing may lead to a [[website]] being temporarily or permanently banned or penalized on major search engines.<ref>''[https://support.google.com/webmasters/answer/66358?hl=en Irrelevant keywords]'', Google Keyword Quality Guidelines</ref> The repetition of [[Word|words]] in [[Meta element|meta tags]] may explain why many [[search engine]]s no longer use these tags. Nowadays, search engines focus more on the content that is unique, comprehensive, relevant, and helpful that overall makes the quality better which makes keyword stuffing useless, but it is still practiced by many webmasters.{{cn|date=February 2020}}

Many major search engines have implemented algorithms that recognize keyword stuffing, and reduce or eliminate any unfair search advantage that the tactic may have been intended to gain, and oftentimes they will also penalize, demote or remove websites from their indexes that implement keyword stuffing.

Changes and algorithms specifically intended to penalize or ban sites using keyword stuffing include the Google Florida update (November 2003) [[Google Panda]] (February 2011)<ref>''[https://www.wired.com/2011/03/the-panda-that-hates-farms/ The Panda That Hates Farms: A Q&A With Google’s Top Search Engineers]'',  Wired.com, March 3, 2011</ref> [[Google Hummingbird]] (August 2013)<ref>''[http://searchengineland.com/google-hummingbird-172816 All About the New Google "Hummingbird" Update]'',  SearchEngineLand.com.com, September 26, 2013</ref> and [[Bing (search engine)|Bing]]'s September 2014 update.<ref>''[https://blogs.bing.com/webmaster/2014/09/09/url-keyword-stuffing-spam-filtering Bing URL Stuffing Spam Filtering]'', Bing.com Blogs, September 10, 2014</ref>

Headlines in online news sites are increasingly packed with just the search-friendly keywords that identify the story. Traditional reporters and editors frown on the practice, but it is effective in optimizing news stories for search.<ref>''[https://www.npr.org/templates/story/story.php?storyId=128356609 On Language, The Web Is At War With Itself]'', Linton Weeks, for [[National Public Radio]], July 15, 2010.</ref>