Editing Speedbird (section)

===British Airways===
[[File:Concorde-nose.jpg|thumb|right|Speedbird logo on the nose of [[Concorde]] G-BOAD at takeoff]]
In 1974, BOAC was merged with [[British European Airways]] and others to form [[British Airways]]. The speedbird logo was retained unaltered, but returned to the nose section of the aircraft. A prominent [[Union Flag]] design now occupied the fin.

The Speedbird survived for another ten years, finally being retired in December 1984. It was replaced by the Speedwing, which was itself replaced by the current Speedmarque in 1997.<ref>{{cite web|title=British Airways: Looking back at our most memorable liveries|url=https://www.britishairways.com/100/story/heritage-liveries}}</ref>[[File:British_Airways_Boeing_747-400%3B_G-BNLC@LHR%3B04.04.1997_(4904342045).jpg|thumb|[[Boeing 747-400]] displaying the post-1984 ''Speedwing''.]]
[[File:ba b747-400 g-bnle arp.jpg|thumb|Boeing 747-400 displaying the post-1997 ''Speedmarque''.]]
[[File:Hatton_Cross_stn_westbound_look_east.JPG|thumb|Hatton Cross tube station displaying three Speedbirds on a pillar.]]
As British Airways prepared for [[Privatization|privatisation]], a new corporate look was adopted in 1984, developed by [[Landor Associates]].  Referred to as the Speedwing, the red flash on the lower dark blue part of the fuselage bore a slight resemblance to the original 1930s design. The current Speedmarque ribbon bears a resemblance to the original Speedbird, but is simpler in design, being similar to the Landor Associates Speedwing.
"Speedbird" continues to be used by British Airways as the ICAO callsign for its main international services.<ref>{{cite web|url=http://www.avcodes.co.uk/airlcoderes.asp|title=The Aviation Codes Website – Airline Codes beginning with|website=www.avcodes.co.uk}}</ref>  On its domestic services, it uses the callsign "Shuttle".<ref>{{Cite web|url=https://www.pprune.org/atc-issues/191645-ba-call-signs.html|title=BA Call Signs – PPRuNe Forums|website=www.pprune.org|language=en|access-date=2018-01-19}}</ref>

[[Hatton Cross tube station]], which opened in 1975, features Speedbird tile artwork on its platform pillars, and has retained them from the station's opening to the present day.

In 2019, the Speedbird emblem returned to use by British Airways with the unveiling of their BOAC-liveried [[Boeing 747-400]] to celebrate 100 years of BA and its predecessors.<ref>{{cite web |title=BRITISH AIRWAYS UNVEILS BOAC 747-400 RETROJET |url=http://australianaviation.com.au/2019/02/british-airways-unveils-boac-747-400-retrojet/ |website=[[Australian Aviation]] Online |publisher=[[Australian Aviation]] |accessdate=21 February 2019}}</ref><ref>{{cite web |last1=Kingsley-Jones |first1=Max |title=PICTURES: BOAC 747 retrojet marks British Airways centenary |url=https://www.flightglobal.com/news/articles/pictures-boac-747-retrojet-marks-british-airways-ce-455845/ |website=[[FlightGlobal]] |publisher=FlightGlobal}}</ref>