Editing Speedo (section)

=== Modern technology ===
In 1990, British sportswear firm [[Pentland Group]], which had just sold its shares of sneaker company [[Reebok]], acquired a significant stake in Warnaco offshoot Authentic Fitness, which was the exclusive North American licensee of Speedo. Pentland followed this move with the purchase of 80% of Speedo (Europe) Ltd. Early the next year, Pentland completed its aggressive entrance into the global swimwear market by wholly acquiring Speedo Australia and Speedo International.<ref name=Speedo11>{{cite web |url=http://www.fundinguniverse.com/company-histories/Pentland-Group-plc-Company-History.html |title=Pentland Group Plc – Company History |access-date=16 January 2011 |work=Funding Universe}}</ref> Under Pentland's ownership, Speedo expanded its line of swimwear to include more fashion-oriented beachwear as well as [[triathlon]] accessories.

[[File:Unveiling of LZR Racer in NYC 2008-02-13.jpg|right|thumb|upright|Michael Phelps (centre) unveils the Speedo [[LZR Racer]] suit.]]
The 1990s saw the creation of the low-drag S2000 suit, the [[chlorine]] resistant Endurance line as well as the Aquablade series which was worn by more than three-fourths of medal winners at the 1996 Atlanta Summer Games.<ref name=Speedo6 />

Speedo began the 21st century with the introduction of its Fastskin swimsuit and, again, broke world records when the Summer Games returned to the swimwear leader's home town. The company website boasts that 13 out of the 15 swimming records broken in the [[2000 Summer Olympics|2000 Sydney Olympics]] were by athletes wearing Speedo.<ref name="Distillations">{{cite journal|last1=Roberts|first1=Jacob |title=Winning Skin |journal=Distillations |date=2017|volume=2|issue=4|pages=8–15|url=https://www.sciencehistory.org/distillations/magazine/winning-skin|access-date=22 March 2018}}</ref> Three years later, Speedo celebrated its 75th anniversary with special limited edition lines endorsed by [[Jerry Hall]], [[Naomi Campbell]] and others. In 2004, [[Michael Phelps]] wore the Fastskin II, the latest evolution of the Fastskin series,<ref name=Speedo6 /> in [[2004 Summer Olympics|Athens]] to become the first swimmer to earn eight medals.<ref name="Distillations"/><ref name=phelps>{{cite web |url=http://swimming.teamusa.org/athletes/michael-phelps |archive-url=https://web.archive.org/web/20100604053902/http://swimming.teamusa.org/athletes/michael-phelps |url-status=dead |archive-date=4 June 2010 |title=Michael Phelps {{!}} Athletes {{!}} USA Swimming |access-date=19 January 2011 |publisher=United States Olympic Committee |work=Team USA}}</ref> Phelps followed up this performance four years later, earning eight golds<ref name=phelps /> at [[2008 Summer Olympics|Beijing]], while wearing Speedo's LZR Racer suit<ref name=Speedo6 /><ref name="Distillations"/> In 2010, the company launched Speedo Sculpture ShapeLine, a new line of body-shaping swimsuits for women.<ref name="shape">{{cite press release |title= Speedo Launches Shapeline – Swimwear Made By Real Women For Real Women|url= http://www.prlog.org/10553698-speedo-launches-shapeline-swimwear-made-by-real-women-for-real-women.pdf|publisher= Speedo|date= 1 March 2010|access-date=18 January 2011}}</ref>