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Status quo bias
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===Irrational routes=== The irrational maintenance of the status quo bias links and confounds many cognitive biases. ;Existence bias An assumption of longevity and goodness are part of the status quo bias. People treat [[existence]] as a prima facie case for goodness, aesthetic and longevity increases this preference.<ref name="EidelmanCrandall2012">{{cite journal|last1=Eidelman|first1=Scott|last2=Crandall|first2=Christian S.|title=Bias in Favor of the Status Quo|journal=Social and Personality Psychology Compass|volume=6|issue=3|year=2012|pages=270β281|doi=10.1111/j.1751-9004.2012.00427.x}}</ref> The status quo bias affects people's preferences; people report preferences for what they are likely rather than unlikely to receive. People simply assume, with little reason or deliberation, the goodness of existing states.<ref name="EidelmanCrandall2012" /> [[Longevity]] is a corollary of the existence bias: if existence is good, longer existence should be better. This thinking resembles quasi-evolutionary notions of "survival of the fittest", and also the augmentation principle in attribution theory.<ref name="Kelley1971">{{cite book|last=Kelley|first=Harold H.|title=Attribution in Social Interaction|url=https://books.google.com/books?id=s_0_AAAAMAAJ|year=1971|publisher=General Learning Press}}</ref> Psychological [[inertia]] is another reason used to explain a bias towards the status quo. Another explanation is fear of regret in making a wrong decision, i.e. If we choose a partner, when we think there could be someone better out there.<ref name=hindu>{{cite news|last=Venkatesh|first=B.|title=Benefitting from status quo bias}}</ref>{{Better source needed|reason=Unclear attribution to news article|date=November 2014}}
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