Editing Still video camera (section)

===Film manufacturer responses===
At the time, both [[Polaroid Corporation]] and [[Eastman Kodak]] were rumored to have developed competing still cameras similarly using image sensors instead of film. Polaroid offered no comment regarding Sony's Mavica,<ref name=PP-8111/>{{rp|204}} but previously had published a patent describing a camera that stored images electronically by 1980.<ref>{{cite patent |status=patent |country=US |number=4262301 |title=Electronic imaging camera |inventor1-first=Irving |inventor1-last=Erlichman |fdate=1979-10-22 |pubdate= 1981-04-14 |assign=[[Polaroid Corporation]]}}</ref><ref name="Ortner" >{{cite magazine |url=https://books.google.com/books?id=qrgopj0sit4C&pg=PA88 |title=The coming era of photography without silver |author=Ortner, Everett H. |date=December 1980 |magazine=Popular Science |volume=217 |number=6 |issn=0161-7370 |pages=88–90 |publisher=Times Mirror Magazines |location=New York City |access-date=10 November 2021}}</ref>{{rp|90}} Kodak published its position in an internal employee newsletter: "Technical capability does not necessarily mean mass-market capability. For any number of reasons—including costs, convenience, quality, and size among others—electronic systems don't meet the needs and expectations of the amateur still-picture-taker."<ref name=PP-8111/>{{rp|204}} A [[Fujifilm|Fuji]] executive, on the other hand, stated in 1980: "Silver halides will continue to be dominant for the next five years, but beyond that you will see more interfacing with electronics."<ref name="Ortner" />{{rp|90}} Kodak was developing its own CCD sensors and prototype digital file-recording cameras, including both the Lloyd/[[Steven Sasson|Sasson]] 1975 digital camera<ref name=CNet-2021>{{cite news |url=https://www.cnet.com/tech/computing/history-of-digital-cameras-from-70s-prototypes-to-iphone-and-galaxys-everyday-wonders/ |title=History of digital cameras: From '70s prototypes to iPhone and Galaxy's everyday wonders |author=Trenholm, Richard |date=May 31, 2021 |work=c{{!}}net |access-date=10 November 2021}}</ref><ref>{{cite patent |status=patent |country=US |number=4131919 |title=Electronic still camera |inventor1-first=Gareth A. |inventor1-last=Lloyd ||inventor2-last=Sasson|inventor2-first=Steven J.|inventor-link2=Steven J. Sasson |pridate=1977-05-20 |pubdate= 1978-12-26 |assign=[[Eastman Kodak Company]]}}</ref> and the 1988 1-megapixel monochrome "Electro-Optic Camera" for a U.S. Government client.<ref name=McGarvey>{{cite web |url=http://www.nikonweb.com/files/DCS_Story.pdf |title=The DCS Story: 17 years of Kodak Professional digital camera systems |author=McGarvey, Jim |date=June 2004 |access-date=10 November 2021}}</ref>

The film companies would go on to release standalone appliances to view, record, and print images stored on video floppies, seeing the technology as a way to replace conventional film processing and slideshows, rather than film cameras. At Photokina '84, [[Fujifilm]] displayed its Fujix TV-Photo System, which was a Video Floppy player that could be connected to a user's TV; floppies could be created for a nominal fee when consumers dropped off film at a Fuji processing center in Japan.<ref name=PM-8502>{{cite magazine |url=https://books.google.com/books?id=ZOQDAAAAMBAJ&pg=PA70 |title=Images of electronic future at Photokina fair |date=February 1985 |magazine=Popular Mechanics |issn=0032-4558 |publisher=The Hearst Corporation |location=New York City |volume=162 |number=2 |page=70;146 |access-date=11 November 2021}}</ref> Kodak showed off its initial still video efforts in 1985, including the Color Video Imager, a color printer designed to take any analog video signal, and the Still Video Player/Recorder, which transferred a single still frame from an analog video source to a video floppy.<ref>{{cite magazine |url=https://books.google.com/books?id=DEgWhqXqI-wC&pg=PA150 |title=Kodak Video Explosion |author1=Pollock, Steve |author2=Stecker, Elinor |date=November 1985 |magazine=Popular Photography |pages=150 |issn=0032-4582 |volume=92 |number=11 |publisher=Ziff-Davis |location=Los Angeles |access-date=10 November 2021}}</ref><ref>{{cite news |url=https://www.nytimes.com/1985/10/27/arts/camera-kodak-boosts-electronic-pictures.html |title=Camera; Kodak Boosts Electronic Pictures |author=Durniak, John |date=October 27, 1985 |newspaper=The New York Times |access-date=10 November 2021}}</ref><ref>{{cite magazine |url=http://archive.informationdisplay.org/Portals/InformationDisplay/IssuePDF/V00N00-1986-1%20January%20Small.pdf#page=11 |title=Still-video system undergoes testing |date=January 1986 |magazine=Information Display |publisher=Society for Information Display |volume=2 |number=1 |location=Framingham, Massachusetts |page=9 |access-date=10 November 2021}}</ref>{{rp|9}} The Color Video Imager displayed the input signal on a cathode-ray tube to expose a sheet of instant film; the Still Video Player/Recorder offered interline interpolation to improve the display of a single field;<ref>{{cite magazine |url=https://books.google.com/books?id=HuMDAAAAMBAJ&pg=PA43 |title=Home Video |author=Meigs, James B. |date=March 1986 |magazine=Popular Mechanics |issn=0032-4558 |publisher=The Hearst Corporation |location=New York City |volume=163 |number=3 |pages=43–44 |access-date=11 November 2021}}</ref> estimated retail price was {{US$|700|1986|round=-1}} for the Color Video Imager.<ref name=PS-8601>{{cite magazine |url=https://books.google.com/books?id=f2_sPyfVG3AC&pg=PA27 |title=Electronics Newsfront: Instant TV prints |author=Free, John |magazine=Popular Science |date=January 1986 |volume=230 |number=7 |issn=0161-7370 |pages=27 |publisher=Times Mirror Magazines |location=New York City |access-date=10 November 2021}}</ref> Sony would respond with the ProMavica Recorder, announced in May 1986.<ref>{{cite news |url=https://books.google.com/books?id=rZEVTUgVGWsC&pg=PA85 |title=Sony MVR-5500 still video recorder offers floppy disk alternative to slides |date=May 26, 1986 |newspaper=Computerworld |access-date=11 November 2021}}</ref>