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Strongbow (cider)
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==Discontinued brand extensions== [[File:Mex 251.jpg|upright|thumb|left|United States canned version]] In the late 80s to early 90s Strongbow produced and marketed a double fermented cider "1080" β said to be its specific gravity. The late 1990s briefly gave us Strongbow smooth β carbonated with nitrogen instead of carbon dioxide, so much smaller bubbles and a smooth, creamy texture. Previously Strongbow White was available in Australia, which had a much higher alcohol content (8.5%). It ceased production sometime after 2000. ''Strongbow Sirrus'' (5% ABV), was launched in summer 2005 to compete with C&C's [[Magners|Magners Irish Cider]]. Sirrus was formulated as a 'smooth' cider designed to be poured over ice, and was only available in bottles; it has since been discontinued. In 2007, the company began trials of ''Strongbow On Ice'', a competitor to other ciders that are served over ice. This uses a specially designed pump that creates a "head" of ice made from cider on the top of the pint.<ref>{{cite web|url=http://www.morningadvertiser.co.uk/Drinks/Cider/S-NUK-trials-iced-Strongbow-cider|title=S&NUK trials iced Strongbow cider|last=|work=morningadvertiser.co.uk|date=2 March 2007 |access-date=19 September 2016}}</ref> Trials were unsuccessful however, and the product was discontinued. Strongbow Black (previously Strongbow Super) at 7.5% ABV, was delisted by Heineken in 2011 on social responsibility grounds.<ref>{{cite web|url=http://www.morningadvertiser.co.uk/news.ma/article/91492?PagingData=Po_0~Ps_10~Psd_Asc|title=Heineken: beer and cider down in UK|last=|work=morningadvertiser.co.uk|access-date=19 September 2016}}</ref> In 2013, Strongbow briefly produced 'Strongbow Original' which was the same as is currently sold, rather having a matte can. In 2014, "Strongbow Citrus Edge" was introduced, which contained lemon and lime. This was discontinued in 2017.<ref>[https://twitter.com/strongbowuk/status/863784852663013378]{{unreliable source?|date=June 2021}}{{Title missing|date=July 2023}}</ref>
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