Editing Sub Pop (section)

===Post-Pavitt===
Poneman and Pavitt had a disagreement about the direction the label should take, with Poneman wanting the label to become larger and make more money.<ref name="Jelbert"/> In 1996, unable to take the new corporate culture following the Warner partnership, Pavitt left the label and was able to spend more time with his family.<ref name=blender>{{cite magazine|last=Yarn|first=Mark|url=http://www.revolutioncomeandgone.com/articles/7/sub-pop-history.php|title=Sub Pop Oral History: "Going Out of Business Since 1988!|date=July 2008|magazine=[[Blender (magazine)|Blender]]}}</ref> The split between Pavitt and Poneman was not amicable, and they did not speak for seven years.<ref name=blender/>

The label opened offices worldwide and began major investment in new artists, but without achieving great commercial success, prompting a scaling down and a return to Seattle.<ref name="Jelbert"/>

In 2006, Sub Pop Records became the first Green-e certified record label. Through work with the Green-e program and the Bonneville Environmental Foundation, Sub Pop "greened" their label by purchasing enough renewable energy certificates to offset 100 percent of the [[electricity]] they use in their office,  showing their commitment to putting renewable energy in the mainstream as a way consumers can take action to do something about [[global warming]].<ref>{{cite web|url=http://www.resource-solutions.org/where/pressreleases/2006/SUBPOP-BEF-JOINTRELEASE.7.31.06.htm|title=Green-e certification (press release)|date=July 31, 2006|access-date=2007-12-07|publisher=Bonneville Environmental Foundation|archive-url=https://web.archive.org/web/20071015101021/http://resource-solutions.org/where/pressreleases/2006/SUBPOP-BEF-JOINTRELEASE.7.31.06.htm|archive-date=October 15, 2007}}</ref>

In early 2007, Sub Pop started a sister label by the name of [[Hardly Art]].<ref>{{cite web|title=Sub Pop founder starts new label, Hardly Art|url=https://www.prefixmag.com/news/new-label-hardly-art/9654/|magazine=Prefix|author=Justin Sheppard|date=March 9, 2007|archiveurl=https://web.archive.org/web/20081008022614/https://www.prefixmag.com/news/new-label-hardly-art/9654/|archivedate=October 8, 2008|url-status=dead}}</ref><ref>{{cite web|title=Sub Pop Launches Hardly Art Imprint|url=http://www.billboardbulletin.com/bbbiz/content_display/industry/e3i4d77772ac31465dc58263663e3ef91ae|work=Billboard.biz|publisher=Billboard|access-date=September 10, 2012|author=Todd Martens|date=March 9, 2007|url-status=dead|archive-url=https://archive.today/20120721232930/http://www.billboardbulletin.com/bbbiz/content_display/industry/e3i4d77772ac31465dc58263663e3ef91ae|archive-date=21 July 2012}}</ref> This label is also partially owned by Warner Music. In August 2008, Sub Pop relaunched the singles club for one year to celebrate its twentieth anniversary.<ref>{{cite web|title=Sub Pop Singles Club 3.0|publisher=Sub Pop Records|url=http://www.subpop.com/releases/sub_pop/misc/sub_pop_singles_club_3_0|access-date=July 3, 2008|archive-date=July 5, 2008|archive-url=https://web.archive.org/web/20080705022556/http://www.subpop.com/releases/sub_pop/misc/sub_pop_singles_club_3_0|url-status=dead}}</ref>

In 2009, they signed their second [[hip-hop]] group, Seattle-based [[Shabazz Palaces]] – the first being The Evil Tambourines in 1999.<ref>{{cite web|url=https://www.subpop.com/artists/the_evil_tambourines|title=The Evil Tambourines|work=Sub Pop Records|access-date=August 21, 2021}}</ref> Ishmael Butler, one half of Shabazz Palaces and former member of jazz rap group [[Digable Planets]] became [[Artists and repertoire|A&R]] for Sub Pop.<ref>{{cite magazine|url=http://www.billboard.com/biz/articles/news/record-labels/5646101/sub-pop-signs-shabazz-palaces-ishmael-butler-to-ar-team|title=Sub Pop Signs Shabazz Palaces' Ishmael Butler to A&R Team (Exclusive)|magazine=Billboard|access-date=August 23, 2013|archive-date=August 26, 2013|archive-url=https://web.archive.org/web/20130826003107/http://www.billboard.com/biz/articles/news/record-labels/5646101/sub-pop-signs-shabazz-palaces-ishmael-butler-to-ar-team|url-status=dead}}</ref>