Editing THQ (section)

===Reorganization, financial struggles (2010–2012)===
In February 2010, THQ announced that Juice Games and Rainbow Studios would be part of a reshuffle, and would now bear the title THQ Digital Warrington and [[Rainbow Studios|THQ Digital Phoenix]], respectively. The merger reportedly led to 60 job losses between THQ's US Rainbow studio and the UK Juice Game's studio.<ref>{{cite web |title=THQ Biggest Loser Works Out for Profit |url=http://news.spong.com/article/20498/THQ-Biggest-Loser-Works-Out-for-Profit |website=SPOnG.com |access-date=February 5, 2010 |date=February 4, 2010 |archive-date=August 28, 2020 |archive-url=https://web.archive.org/web/20200828213423/https://spong.com/article/20498/THQ-Biggest-Loser-Works-Out-for-Profit |url-status=live}}</ref>

In August 2010, THQ unveiled the [[uDraw GameTablet]], a $70 accessory for Nintendo's [[Wii]] console that let gamers draw and play on their television screens. The white, 9-by-7-inch peripheral houses a [[Wii Remote]] on the left, with a doodle pad and tethered stylus on the right. THQ said more software for the uDraw would launch every couple of months.<ref>{{cite news |url=https://www.thestar.com/entertainment/2010/08/27/saltzman_katy_perry_gets_her_revenge.html |title=Saltzman: Katy Perry gets her Revenge |first=Marc |last=Saltzman |newspaper=[[Toronto Star]] |access-date=May 1, 2022|date=August 27, 2010 |archive-date=August 30, 2010 |archive-url=https://web.archive.org/web/20100830171016/http://www.thestar.com/entertainment/games/article/851814--saltzman-katy-perry-gets-her-revenge |url-status=live}}</ref>

In January 2011, THQ sold off its THQ Wireless division to a Swedish mobile company called 24MAS.<ref>{{cite web |url=http://www.24mas.com/press-news/press-releases/209-24mas-acquires-thqs-wireless-operations |title=24MAS acquires THQ's Wireless Operations |date=February 8, 2011 |access-date=February 7, 2013 |archive-url=https://web.archive.org/web/20140301173724/http://www.24mas.com/press-news/press-releases/209-24mas-acquires-thqs-wireless-operations |archive-date=March 1, 2014 |url-status=dead}}</ref> On January 12, 2011, THQ unveiled its new logo.<ref>{{cite web |last=Chester |first=Nick |title=THQ reveals new logo for 'new THQ' (Update) |url=https://www.destructoid.com/thq-reveals-new-logo-for-new-thq-update/ |website=[[Destructoid]] |access-date=May 1, 2012 |date=January 12, 2011 |archive-date=October 29, 2012 |archive-url=https://web.archive.org/web/20121029045422/http://www.destructoid.com/thq-reveals-new-logo-for-new-thq-update--191463.phtml |url-status=live}}</ref> In March 2011, THQ, after its game ''[[Homefront (video game)|Homefront]]'' was released, suffered a 26% stock drop. The large drop was speculated to be a result of ''Homefront''<nowiki>'</nowiki>s poor reception.<ref>{{cite web |url=http://www.thesixthaxis.com/2011/03/16/thq-stock-price-drops-26 |title=THQ Stock Price Drops 26% |website=TheSixthAxis |date=March 16, 2011 |access-date=May 1, 2022 |archive-date=March 19, 2011 |archive-url=https://web.archive.org/web/20110319091955/http://www.thesixthaxis.com/2011/03/16/thq-stock-price-drops-26/ |url-status=live}}</ref>
On June 13, 2011, THQ announced the closure of [[Kaos Studios]] (the developer of ''Homefront'')<ref>{{cite magazine |last=Crossley |first=Rob |title=THQ to axe Homefront studio Kaos [Update 2] |url=https://www.mcvuk.com/development-news/thq-to-axe-homefront-studio-kaos-update-2/ |magazine=MCV|access-date=May 1, 2022|date=June 13, 2011 |archive-date=June 16, 2011 |archive-url=https://web.archive.org/web/20110616103606/http://www.develop-online.net/news/38018/THQ-to-axe-Homefront-studio-Kaos |url-status=live}}</ref> and THQ Digital Warrington (formerly Juice Games).<ref>{{cite magazine |last=French |first=Michael |title=THQ to cut down UK studio [Update 2] |url=https://www.mcvuk.com/development-news/thq-to-cut-down-uk-studio-update-2/ |magazine=MCV  |access-date=May 1, 2022 |date=June 13, 2011 |archive-date=June 16, 2011 |archive-url=https://web.archive.org/web/20110616103545/http://www.develop-online.net/news/38017/THQ-to-cut-down-UK-studio |url-status=live}}</ref>

On July 27, 2011, THQ announced it was dropping the long-running ''[[Red Faction]]'' franchise. This was believed to be due to the poor reception over the latest game in the franchise, ''[[Red Faction: Armageddon]]''.<ref>{{cite web |last=Dutton |first=Fred |title=THQ abandons Red Faction franchise |url=https://www.eurogamer.net/thq-abandons-red-faction-franchise |website=Eurogamer |date=July 27, 2011 |access-date=May 1, 2022 |archive-date=August 7, 2011 |archive-url=https://web.archive.org/web/20110807192932/http://www.eurogamer.net/articles/2011-07-27-thq-abandons-red-faction-franchise |url-status=live}}</ref> In the same year on August 9, 2011, THQ announced it would shift its development focus away from licensed kids and movie-based titles by closing down [[THQ Studio Australia]] and [[Blue Tongue Entertainment|Blue Tongue]] in order to focus on "high-quality owned [[Intellectual property|IP]]." The company also closed down THQ Digital Phoenix (formerly Rainbow Studios), thus dropping the ''[[MX vs. ATV]]'' franchise.<ref>{{cite web |url=https://www.engadget.com/2011-08-09-thq-fires-200-shifts-development-focus-away-from-kids-and-licen.html |title=THQ lets 200 go, shifts development focus away from kids and licensed titles |author=David Hinkle |website=Engadget |date=August 9, 2011 |access-date=May 1, 2022 |archive-date=January 18, 2012 |archive-url=https://web.archive.org/web/20120118181120/http://www.joystiq.com/2011/08/09/thq-fires-200-shifts-development-focus-away-from-kids-and-licen/ |url-status=live}}</ref><ref>{{cite web |url=http://www.kotaku.com.au/2011/08/thq-closes-blue-tongue-and-thq-brisbane-to-focus-on-high-quality-owned-ip/ |title=THQ Closes Blue Tongue And THQ Brisbane To Focus On 'High-Quality Owned IP' |author=Mark Serrels |website=Kotaku Australia |date=August 10, 2011 |access-date=August 10, 2011 |archive-date=October 1, 2011 |archive-url=https://web.archive.org/web/20111001080739/http://www.kotaku.com.au/2011/08/thq-closes-blue-tongue-and-thq-brisbane-to-focus-on-high-quality-owned-ip/ |url-status=dead}}</ref><ref>{{cite web |url=https://www.engadget.com/2011-08-09-thq-not-to-actively-pursue-further-development-of-mx-vs-atv-fr.html |title=THQ 'not to actively pursue further development' of MX vs ATV franchise |author=Richard Mitchell |website=Engadget|date=August 8, 2011 |access-date=May 1, 2022 |archive-date=March 1, 2012 |archive-url=https://web.archive.org/web/20120301142532/http://www.joystiq.com/2011/08/09/thq-not-to-actively-pursue-further-development-of-mx-vs-atv-fr/ |url-status=live}}</ref>

In November 2011, a uDraw for the PlayStation 3 and Xbox 360 was released.<ref>{{cite web |last=Eykemans |first=Peter |title=uDraw Gametablet Impressions |url=http://www.ign.com/articles/2011/11/18/udraw-gametablet-impressions |website=IGN |access-date=January 4, 2013 |date=November 18, 2011 |archive-date=December 22, 2012 |archive-url=https://web.archive.org/web/20121222014722/http://www.ign.com/articles/2011/11/18/udraw-gametablet-impressions |url-status=live}}</ref> However, it was a commercial failure,<ref>{{cite web |last=Dutton |first=Fred |title=THQ details full extent of uDraw disaster |url=https://www.eurogamer.net/thq-details-full-extent-of-udraw-disaster |website=Eurogamer |access-date=May 1, 2022 |date=February 2, 2012 |archive-date=January 9, 2013 |archive-url=https://web.archive.org/web/20130109193251/http://www.eurogamer.net/articles/2012-02-02-thq-details-full-extent-of-udraw-disaster |url-status=live}}</ref> and is considered one of the main causes of the financial woes that broke up the company.<ref>{{cite news |last=Dodson |first=Don |title=THQ auction clouds Volition future |url=https://www.news-gazette.com/news/thq-auction-clouds-volition-future/article_0fe1ca7e-6c70-5363-b1a7-34bd434b0f01.html|access-date=May 1, 2022 |newspaper=News-Gazette (Champaign-Urbana) |date=January 20, 2013 |archive-date=January 24, 2013 |archive-url=https://web.archive.org/web/20130124062735/http://www.news-gazette.com/news/business/economy/2013-01-20/thq-auction-clouds-volition-future.html |url-status=live}}</ref><ref>{{cite news |title=The Break Up – Bankrupt THQ's Assets Sold At Auction |url=https://www.forbes.com/sites/danielnyegriffiths/2013/01/24/the-break-up-bankrupt-thq-assets-sold-at-auction/ |access-date=January 24, 2013 |newspaper=Forbes |date=January 24, 2013 |author=Daniel Nye Griffiths |archive-date=February 16, 2013 |archive-url=https://archive.today/20130216032346/http://www.forbes.com/sites/danielnyegriffiths/2013/01/24/the-break-up-bankrupt-thq-assets-sold-at-auction/ |url-status=live }}</ref>

In January 2012, THQ announced that it was exiting the licensed kids game business to focus on adult core gaming, but would continue to sell previously released titles.<ref>{{cite news |last1=Savitz |first1=Eric |title=THQ To Exit Kids Game Market; What Now For SpongeBob? |url=https://www.forbes.com/sites/ericsavitz/2012/01/25/thq-to-exit-kids-game-market-what-now-for-spongebob/#8ff10553d8a1 |access-date=October 1, 2017 |work=Forbes |date=January 25, 2012 |language=en |archive-date=October 1, 2017 |archive-url=https://web.archive.org/web/20171001075659/https://www.forbes.com/sites/ericsavitz/2012/01/25/thq-to-exit-kids-game-market-what-now-for-spongebob/#8ff10553d8a1 |url-status=live}}</ref> In February 2012, THQ also discontinued the uDraw GameTablet for the same reason.<ref>{{cite web |url=https://www.eurogamer.net/thq-details-full-extent-of-udraw-disaster |title=THQ details full extent of uDraw disaster |website=Eurogamer |date=February 2, 2012 |access-date=May 2, 2022|archive-date=January 9, 2013 |archive-url=https://web.archive.org/web/20130109193251/http://www.eurogamer.net/articles/2012-02-02-thq-details-full-extent-of-udraw-disaster |url-status=live}}</ref>

In May 2012, THQ reported a net loss of $239.9 million for the fiscal year ending March 31, 2012. The loss was $100 million more than the previous fiscal year's loss of $136.1 million.<ref>{{cite web |last=Conditt |first=Jessica |title=THQ sees net loss of $239.9 million, still in business |url=https://www.engadget.com/2012-05-15-thq-sees-net-loss-of-239-9-million-still-in-business.html|website=Engadget |access-date=May 1, 2022 |date=May 15, 2012 |archive-date=July 19, 2012 |archive-url=https://web.archive.org/web/20120719001026/http://www.joystiq.com/2012/05/15/thq-sees-net-loss-of-239-9-million-still-in-business/ |url-status=live}}</ref> That same month, [[Jason Rubin]] was appointed president of the company.<ref>{{cite web |title=Jason Rubin from Naughty Dog Appointed as President of THQ |url=http://www.planetxbox360.com/article_19957/Jason_Rubin_from_Naughty_Dog_Appointed_as_President_of_THQ |website=Planet Xbox360 |access-date=May 30, 2012 |archive-date=September 6, 2012 |archive-url=https://archive.today/20120906072544/http://www.planetxbox360.com/article_19957/Jason_Rubin_from_Naughty_Dog_Appointed_as_President_of_THQ |url-status=dead }}</ref>

THQ filed a notice with the SEC on May 25 for a June 29 stockholder's meeting, where THQ asked stockholders to approve a reverse split of the company's common stock.<ref>{{cite web |last=Peterson |first=Steve |title=THQ plans reverse stock split |url=http://www.gamesindustry.biz/articles/2012-05-26-thq-plans-reverse-stock-split |work=[[Gamer Network#Editorial websites|GamesIndustry.biz]] |access-date=December 1, 2012 |date=May 26, 2012 |archive-date=October 3, 2012 |archive-url=https://web.archive.org/web/20121003061439/http://www.gamesindustry.biz/articles/2012-05-26-thq-plans-reverse-stock-split |url-status=live}}</ref> On June 4, 2012, THQ announced a deal to turn over their license for [[Ultimate Fighting Championship|UFC]] games to [[Electronic Arts]] (EA).<ref>{{cite web |last=Plunkett |first=Luke |title=EA Gets the UFC License, Will Make Games For Years, Dana White Looks Uncomfortable |url=https://kotaku.com/ea-gets-the-ufc-license-will-make-games-for-years-dan-5915636 |website=Kotaku |access-date=May 2, 2022 |date=June 4, 2012 |archive-date=June 7, 2012 |archive-url=https://web.archive.org/web/20120607035811/http://kotaku.com/5915636/ea-gets-the-ufc-license-will-make-games-for-years |url-status=live}}</ref> In July 2012, THQ reported that its stockholders had approved the 1-for-10 reverse share split of its common stock to avert a delisting from the NASDAQ.<ref>{{cite news |title=UPDATE 1-THQ Inc announces 1 for 10 reverse stock split |url=https://www.reuters.com/article/thq-reversestocksplit-idUSL3E8I252V20120702 |website=Reuters |access-date=December 1, 2012 |date=July 2, 2012 |archive-date=August 2, 2012 |archive-url=https://web.archive.org/web/20120802175340/http://www.reuters.com/article/2012/07/02/thq-reversestocksplit-idUSL3E8I252V20120702 |url-status=live}}</ref>