Editing Testimonial (section)

==Legality==
The [[Federal Trade Commission]] (FTC) found that in US businesses, an alarming number of testimonials were in fact fictitious and misleading. In December 2009, they introduced a new set of rules governing testimonials.<ref>{{cite web | url=http://business.ftc.gov/documents/bus28-advertising-and-marketing-internet-rules-road |title=Advertising and Marketing on the Internet: Rules of the Road |work= Federal Trade Commission}}</ref> In essence, it is now illegal to use testimonials that "...mislead consumers and affect consumers' behavior or decisions about the product or service." However, despite new regulations, online consumers often view testimonials with a high degree of skepticism. Companies from the private sector have begun to offer testimonial verification services<ref>{{Cite web|title=Legitimate Video Testimonials Methodology|url=https://bizpages.org/en/video-testimonials#legit}}</ref> to help consumers verify the authenticity of displayed testimonials.