Editing UNCF (section)

==The UNCF motto==
In 1972, the UNCF adopted as its [[motto]] the maxim "A mind is a terrible thing to waste." This maxim has become one of the most widely recognized slogans in [[advertising]] history.<ref>{{usurped|1=[https://web.archive.org/web/20070927183340/http://www.verdant-systems.com/Mind.htm ]}}</ref> The motto was notably mangled in a 1989 address to the organization by then–Vice President of the United States [[Dan Quayle]], who stated: "And you take the U.N.C.F. model that what a waste it is to lose one's mind or not to have a mind is being very wasteful. How true that is."<ref>Dowd, Maureen. [https://www.nytimes.com/1989/06/25/magazine/the-education-of-dan-quayle.html?pagewanted=all "The Education of Dan Quayle"]. ''The New York Times''. June 25, 1989.</ref>
The motto, which has been used in numerous award-winning UNCF ad campaigns, was created by Forest Long, of the advertising agency [[Young & Rubicam]], in partnership with the [[Ad Council]].<ref>See the UNCF website.</ref>

A lesser-known slogan the UNCF also uses, in reference to its intended beneficiaries, points out that they're "not asking for a handout, just a hand."<ref>Gasman, Marybeth (2007). ''Envisioning Black Colleges: A History of the United Negro College Fund'' (page 192). Baltimore, MD: The Johns Hopkins University Press.</ref>