Editing UniMás (section)

===UniMás===
[[File:Logo UniMás.svg|thumb|200px|First logo as UniMás, used from January 7, 2013, to October 31, 2021.]]
On December 3, 2012, Univision Communications announced that it would relaunch TeleFutura as UniMás – which loosely translates to "Univision Plus", to underline its ties to its parent network Univision – with a programming refocusing to appeal more towards Latino males between the ages of 12 and 35 years old. The revamped network would feature Mexican and [[Colombia]]n-imported programming from Televisa, [[Caracol TV|Caracol Televisión]] and [[RTI Producciones|RTI Colombia]] (the latter two of which compete with RCN in the domestic Colombian market), which had maintained longstanding programming and production agreements with rival Telemundo, through contracts struck months before the relaunch, it would also increase its reliance on sports content for its weekend schedule.<ref name="HR">{{cite web|title=Univision Rebrands Telefutura as UniMás|url=https://www.hollywoodreporter.com/news/univision-telefutura-rebrand-unimas-396702|author=Marisa Guthrie|periodical=The Hollywood Reporter|publisher=[[Guggenheim Partners|Prometheus Global Media]]|date=December 3, 2012|access-date=December 5, 2012}}</ref><ref>{{cite press release|title=Univision Transforms Telefutura Into UniMás, Delivering Programming From The Top Spanish-Language Content Producers In The World|url=http://corporate.univision.com/2012/press/univision-transforms-telefutura-into-unimas-delivering-programming-from-the-top-spanish-language-content-producers-in-the-world/#axzz2EDpgL8Yd|publisher=Univision Communications|date=December 3, 2012|access-date=December 5, 2012}}</ref><ref>{{cite news|title=Univision plays the hipster card|url=http://www.bizjournals.com/losangeles/news/2012/12/03/univision-revamps-telefutura-as-unimas.html|author=Annlee Ellingson|work=L.A. Biz|date=December 3, 2012|access-date=December 5, 2012}}</ref>

The new logo and brand identity, which debuted on-air at 5:00&nbsp;a.m. CST on January 7, 2013 (exactly one week before the network's 11th anniversary), were created in collaboration with branding firm Troika Design Group. As part of the campaign to announce the launch, Univision Communications launched an extensive advertising campaign for UniMás that included promotional spots, digital ads, print ads and outdoor advertising in New York City, Los Angeles and Miami.<ref>{{cite web|title=Univision Unveils New Logo, First Tagline|url=https://www.hollywoodreporter.com/news/univisions-new-logo-tagline-unveiled-379426|author=Marisa Guthrie|periodical=The Hollywood Reporter|publisher=Prometheus Global Media|date=October 17, 2012|access-date=December 5, 2012}}</ref> The network's prime time was revamped to feature several new serial dramas formatted of a grittier nature than the romance-themed telenovelas produced by Televisa that air on Univision to appeal to male viewers including the Colombian adaptation of ''[[Breaking Bad]]'', ''[[Metástasis]]''; the crime dramas ''Made in Cartagena'' and ''[[¿Quién Eres Tú?]]'' ("Infringement"); and the boxing-themed drama ''Cloroformo'' ("Chloroform"), which were included among the relaunched network's initial prime time offerings.<ref name="latimes-unimas">{{cite news|title=Univision to revamp its secondary Spanish language network|url=https://www.latimes.com/business/la-xpm-2013-jan-07-la-et-ct-unimas-telefutura-spanish-language-network-20130105-story.html|author=Meg James|newspaper=Los Angeles Times|date=January 7, 2013|access-date=November 7, 2015}}</ref>

On May 13, 2019, UniMás refocused its programming strategy in order to target a younger audience to that of its parent network Univision, with a focus on news, sports, unscripted entertainment and reality shows, most of them broadcast live. On that day, the network added an early edition of Noticiero Univision: Edición Nocturna at 10 p.m., coinciding with the arrival of Colombian newsreader Patricia Janiot to the broadcast, co-anchoring alongside Enrique Acevedo.<ref>{{cite news|last1=Malone|first1=Michael|title=UniMas Rebranding to Live Entertainment Destination|url=https://www.broadcastingcable.com/news/unimas-rebranding-to-live-entertainment-destination|access-date=May 8, 2019|work=Broadcasting & Cable|date=May 7, 2019|language=en-us}}</ref> On October 31, 2021, this shift was completed with the launch of a new wordmark logo and brand identity, designed, as in 2013, by Troika Design Group, and a new slogan, ''Vívelo Todo'' ("Live it All").<ref>{{cite press release|last=Group|first=Troika Media|date=2021-12-06|title=Troika Media Collaborates with Unimás on Network Rebrand|url=https://www.globenewswire.com/en/news-release/2021/12/06/2346669/0/en/Troika-Media-Collaborates-with-Unim%C3%A1s-on-Network-Rebrand.html|access-date=2022-07-25|website=GlobeNewswire News Room|language=en}}</ref>