Editing Variety store (section)

===Demography===
Although some people{{who|date=September 2013}} may link variety stores with low-income areas, this is not always true. For example, [[Atherton, California|Atherton]], California has a variety store within its city limits, even though it has a median household income of nearly $185,000 a year.<ref>{{cite web |url=http://www.realestate.com/CA/Atherton/Atherton-Area-Info-Income.aspx |archive-url=https://archive.today/20120911060618/http://www.realestate.com/CA/Atherton/Atherton-Area-Info-Income.aspx |url-status=dead |archive-date=11 September 2012 |title=Atherton, CA Real Estate Data |publisher=RealEstate.com |access-date=8 September 2013 }}</ref> Studies of food discounters in Great Britain show quite a varied demographic,<ref>{{cite web |url=http://www.demographicsusergroup.co.uk/resources/NARSC+-+Modelling+the+future+opportunities+for+deep+discount+food+retailing+in+GB.pdf |work=demographicsusergroup.co.uk |title=Modelling the future opportunities of food retailing in Great Britain |publisher=[[University of Leeds]] |author1=Thompson, Chris |author2=Clarke, Graham |author3=Clark, Martin |author4=Stillwell, John |date=October 2010 |access-date=8 September 2013 |archive-url=https://web.archive.org/web/20130810152405/http://demographicsusergroup.co.uk/resources/NARSC+-+Modelling+the+future+opportunities+for+deep+discount+food+retailing+in+GB.pdf |archive-date=10 August 2013 |url-status=dead |df=dmy-all }}</ref> and [[99p Stores]] reported an increase in higher-income customers after the [[2008 financial crisis]].<ref name="0809_growth">{{cite web |url=http://www.retail-week.com/city/trading-update/99p-stores-guns-for-growth-as-profits-soar/5003874.article |title=99p Stores guns for growth as profits soar |publisher=[[Retail Week]] |date=26 June 2009 |access-date=8 September 2013|first=Nicola|last=Harrison}}</ref>